Brandwave

How popular isBurnsco?

In September 2026, people searched for Burnsco by name about 35,900 times in New Zealand, a 13.1% increase from the previous year. These searches made up 25.2% of all New Zealand hunting and fishing retailer searches, placing Burnsco third out of ten retailers. When we asked both ChatGPT and Google AI Overviews about hunting and fishing retailers, Burnsco appeared in two of the three answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Burnsco is the third most searched of 10 competitors and the third most recommended in AI answers.

  1. Hunting & FishingShare of searches 43.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Marine DealsShare of searches 28.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. BurnscoShare of searches 25.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Reloaders SuppliesShare of searches 0.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Complete AnglerShare of searches 0.51%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+5 more

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Top hunting and fishing retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Burnsco was mentioned in two out of three: in two of the three ChatGPT answers. Burnsco is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hunting & Fishing1st
  2. Marine Deals2nd
  3. Burnsco3rd
  4. Capital Fishing4th
  5. Reloaders Supplies–
  6. Complete Angler–
  7. Kilwell Sports–
  8. Kelly Country–
  9. Shooter Ready–
  10. Wild Outdoorsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hunting and fishing retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which hunting and fishing retailers compete with Burnsco?

Burnsco against hunting and fishing retailers in New Zealand, by month

Share of searches by month for Hunting & Fishing, Marine Deals, Burnsco. The figures are in the table below the chart.

View monthly share of searches table
MonthHunting & FishingMarine DealsBurnscoReloaders SuppliesComplete AnglerKilwell SportsCapital FishingKelly CountryShooter ReadyWild Outdoorsman
Oct 202541.7%33.6%21.4%0.88%0.59%0.59%0.26%0.4%0.32%0.26%
Nov 202546.6%30.8%19.6%0.66%0.66%0.45%0.36%0.3%0.3%0.3%
Dec 202549.8%27.1%20.7%0.36%0.58%0.36%0.36%0.17%0.17%0.32%
Jan 202641.9%34%21.3%0.4%0.59%0.46%0.46%0.27%0.22%0.42%
Feb 202641.8%33.8%21.1%0.49%0.68%0.6%0.4%0.4%0.32%0.43%
Mar 202646.7%30.9%19.4%0.55%0.55%0.55%0.3%0.37%0.3%0.4%
Apr 202656.3%25%15.8%0.61%0.44%0.44%0.29%0.44%0.29%0.32%
May 202653.3%28.8%14.9%0.62%0.51%0.51%0.34%0.42%0.34%0.22%
Jun 202649.9%32.9%14.1%0.81%0.39%0.58%0.26%0.58%0.31%0.18%
Jul 202656.2%25%15.8%0.75%0.36%0.44%0.36%0.54%0.36%0.25%
Aug 202651.1%27.8%17.8%0.83%0.49%0.6%0.27%0.6%0.32%0.2%
Sep 202643.2%28.7%25.2%0.7%0.51%0.51%0.34%0.34%0.34%0.23%

  1. 1.Hunting & Fishing

    43.2%

    Held 1st. 61.5K estimated branded searches, 0% vs prior month. Share -7.9 points.

  2. 2.Marine Deals

    28.7%

    Held 2nd. 40.8K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  3. 3.Burnsco

    25.2%

    Held 3rd. 35.9K estimated branded searches, +67.3% vs prior month. Share +7.4 points.

  4. 4.Reloaders Supplies

    0.7%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Complete Angler

    0.51%

    Moved from 7th to 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Kilwell Sports

    0.51%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Capital Fishing

    0.34%

    Moved from 9th to 7th. 480 estimated branded searches, +50% vs prior month. Share +0.1 points.

  8. 8.Kelly Country

    0.34%

    Moved from 5th to 8th. 480 estimated branded searches, -33.3% vs prior month. Share -0.3 points.

  9. 9.Shooter Ready

    0.34%

    Moved from 8th to 9th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

  10. 10.Wild Outdoorsman

    0.23%

    Held 10th. 330 estimated branded searches, +37.5% vs prior month. Share 0 points.

Compare popularity between Burnsco and its closest rivals

Every comparison with Burnsco

12 comparisons

How has branded search demand for Burnsco changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Burnsco in New Zealand rose from 31.7K to 35.9K.
  • Across the 12 months ending September 2026, Burnsco’s share of searches among hunting and fishing retailers in New Zealand increased from 21.4% to 25.2%.
  • Across the 12 months ending September 2026, Burnsco’s share of searches among hunting and fishing retailers in New Zealand peaked at 25.2% in September 2026 and was lowest at 14.1% in June 2026.

How did search popularity change for New Zealand hunting and fishing retailers in September 2026?

6 changes

  1. In September 2026, Burnsco gained share of searches among hunting and fishing retailers in New Zealand, from 17.8% to 25.2%.

  2. In September 2026, Marine Deals gained share of searches among hunting and fishing retailers in New Zealand, from 27.8% to 28.7%.

  3. In September 2026, Hunting & Fishing lost share of searches among hunting and fishing retailers in New Zealand, from 51.1% to 43.2%.

  4. In September 2026, Capital Fishing rose from 9th to 7th among hunting and fishing retailers in New Zealand.

  5. In September 2026, Complete Angler rose from 7th to 5th among hunting and fishing retailers in New Zealand.

  6. In September 2026, Kelly Country fell from 5th to 8th among hunting and fishing retailers in New Zealand.

How are Burnsco’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Burnsco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Burnsco
  • burnsco for sale
  • burnsco gift voucher
  • burnsco marine
  • burnsco marine tauranga
  • burnsco mount
  • burnsco nelson nelson
  • burnsco pukekohe
  • burnsco sale
  • burnsco tga
  • burnsco voucher

How the Brand Demand Index is measured

Who owns Burnsco?

Burnsco is owned by HAURAKI MARINE LIMITED. Brandwave does not track any other brands owned by HAURAKI MARINE LIMITED.

Do you work for Burnsco? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Burnsco compete?

Burnsco is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
hunting and fishing retailers3rd of 1025.2%Shown above
Marine chandlery retailers2nd of 542.2%Show ranking
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