Brandwave

Burnsco vs Kelly Country:Which is more popular by branded search in New Zealand?

In August 2026, Burnsco had more branded searches than Kelly Country among hunting and fishing retailers in New Zealand. Burnsco was estimated to have 25.5K branded searches compared to Kelly Country’s 720, and held a 19.4% Share of Search versus Kelly Country’s 0.55%.

Share of Search among hunting and fishing retailers in New Zealand in August 2026Which is more popular in search, Burnsco or Kelly Country?
Burnsco19.4%25.5K searches
vs
Kelly Country0.55%720 searches
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Which is more popular in search, Burnsco or Kelly Country?

Fishing tackle, marine and hunting supplies retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Burnsco and Kelly Country among hunting and fishing retailers in New Zealand, by month

Share of Search by month for Burnsco, Kelly Country. The figures are in the table below the chart.

View monthly share of search table
MonthHunting & FishingMarine DealsBurnscoReloaders SuppliesKelly CountryKilwell SportsComplete AnglerShooter ReadyWild Outdoorsman
Oct 202537.6%36.3%23.3%0.81%0.37%0.55%0.55%0.3%0.24%
Nov 202542.4%33.6%21.6%0.61%0.28%0.41%0.61%0.28%0.28%
Dec 202545.7%29.8%22.6%0.34%0.16%0.34%0.54%0.16%0.3%
Jan 202638.1%36.9%22.9%0.37%0.25%0.42%0.55%0.2%0.37%
Feb 202637.6%36.5%23.3%0.45%0.37%0.55%0.62%0.3%0.37%
Mar 202642.7%32.9%22%0.51%0.34%0.51%0.51%0.28%0.34%
Apr 202652%27.5%18.1%0.57%0.41%0.41%0.41%0.28%0.28%
May 202649.1%31.7%16.7%0.58%0.39%0.48%0.48%0.32%0.17%
Jun 202645.5%35.9%16%0.75%0.54%0.54%0.36%0.29%0.13%
Jul 202651.8%28.3%17.5%0.7%0.5%0.41%0.34%0.34%0.18%
Aug 202646%31.9%19.4%0.76%0.55%0.55%0.45%0.3%0.13%
Sep 2026—————————

How has the Burnsco and Kelly Country comparison changed over the last 12 months?

How did search popularity change for New Zealand hunting and fishing retailers in August 2026?

  1. In August 2026, Burnsco gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 17.5% to 19.4%.

  2. Estimated monthly branded searches for Kelly Country in New Zealand rose 22% over 11 measured months, from 590 to 720 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Burnsco’s and Kelly Country’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burnsco

20 branded search terms

  • Burnsco
  • burnsco black friday
  • burnsco black friday sale
  • burnsco co nz
  • burnsco for sale
  • burnsco gift voucher
  • burnsco marine
  • burnsco marine tauranga
  • burnsco mount
  • burnsco near me
  • burnsco nelson nelson
  • burnsco nz
  • burnsco online
  • burnsco online shopping
  • burnsco pukekohe
  • burnsco sale
  • burnsco shop
  • burnsco tga
  • burnsco voucher
  • burnsco wellington

Kelly Country

1 branded search term

  • Kelly Country

How the Brand Demand Index is measured

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