How popular isKelly Country in search?
In August 2026, there were an estimated 720 branded searches for Kelly Country in New Zealand which is up 22% over the last 11 months. Kelly Country holds 0.55% estimated Share of Search among New Zealand hunting and fishing retailers and is ranked 5th of 9 competitors for search popularity.
Hunting & Fishing46%
Marine Deals31.9%Burnsco19.4%
Reloaders Supplies0.76%
Kelly Country0.55%
Kilwell Sports0.55%
Complete Angler0.45%
Shooter Ready0.3%
Wild Outdoorsman0.13%
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Which hunting and fishing retailers compete with Kelly Country?
Share of Search by month for Hunting & Fishing, Marine Deals, Burnsco, Kelly Country. The figures are in the table below the chart.
View monthly share of search table
| Month | Hunting & Fishing | Marine Deals | Burnsco | Reloaders Supplies | Kelly Country | Kilwell Sports | Complete Angler | Shooter Ready | Wild Outdoorsman |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 36.3% | 23.3% | 0.81% | 0.37% | 0.55% | 0.55% | 0.3% | 0.24% |
| Nov 2025 | 42.4% | 33.6% | 21.6% | 0.61% | 0.28% | 0.41% | 0.61% | 0.28% | 0.28% |
| Dec 2025 | 45.7% | 29.8% | 22.6% | 0.34% | 0.16% | 0.34% | 0.54% | 0.16% | 0.3% |
| Jan 2026 | 38.1% | 36.9% | 22.9% | 0.37% | 0.25% | 0.42% | 0.55% | 0.2% | 0.37% |
| Feb 2026 | 37.6% | 36.5% | 23.3% | 0.45% | 0.37% | 0.55% | 0.62% | 0.3% | 0.37% |
| Mar 2026 | 42.7% | 32.9% | 22% | 0.51% | 0.34% | 0.51% | 0.51% | 0.28% | 0.34% |
| Apr 2026 | 52% | 27.5% | 18.1% | 0.57% | 0.41% | 0.41% | 0.41% | 0.28% | 0.28% |
| May 2026 | 49.1% | 31.7% | 16.7% | 0.58% | 0.39% | 0.48% | 0.48% | 0.32% | 0.17% |
| Jun 2026 | 45.5% | 35.9% | 16% | 0.75% | 0.54% | 0.54% | 0.36% | 0.29% | 0.13% |
| Jul 2026 | 51.8% | 28.3% | 17.5% | 0.7% | 0.5% | 0.41% | 0.34% | 0.34% | 0.18% |
| Aug 2026 | 46% | 31.9% | 19.4% | 0.76% | 0.55% | 0.55% | 0.45% | 0.3% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 60.5K | -18.2% | -5.8 points | |
| 2, held 2nd | 31.9% | 41.9K | +3.6% | +3.6 points | |
| 3, held 3rd | 19.4% | 25.5K | +2.2% | +1.9 points | |
| 4, held 4th | 0.76% | 1K | 0% | +0.1 points | |
| 5, held 5th | 0.55% | 720 | 0% | 0 points | |
| 6, held 6th | 0.55% | 720 | +22% | +0.1 points | |
| 7, held 7th | 0.45% | 590 | +22.9% | +0.1 points | |
| 8, held 8th | 0.3% | 390 | -18.8% | 0 points | |
| 9, held 9th | 0.13% | 170 | -34.6% | -0.1 points |
46%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -5.8 points.
31.9%
Held 2nd. 41.9K estimated branded searches, +3.6% vs prior month. Share +3.6 points.
3.
19.4%
Held 3rd. 25.5K estimated branded searches, +2.2% vs prior month. Share +1.9 points.
0.76%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.55%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
0.55%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.1 points.
0.45%
Held 7th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.
0.3%
Held 8th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
0.13%
Held 9th. 170 estimated branded searches, -34.6% vs prior month. Share -0.1 points.
Compare search popularity between Kelly Country and its closest rivals
- Kelly Country vs Marine Deals: compare search popularity
- Kelly Country vs Kilwell Sports: compare search popularity
- Kelly Country vs Complete Angler: compare search popularity
- Compare Kelly Country with any brand
How has branded search demand for Kelly Country changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kelly Country in New Zealand rose from 590 to 720.
- Across the 11 months ending August 2026, Kelly Country rose from 7th to 5th among hunting and fishing retailers in New Zealand.
How did search popularity change for New Zealand hunting and fishing retailers in August 2026?
6 changes
In August 2026, Marine Deals gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 28.3% to 31.9%.
In August 2026, Burnsco gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 17.5% to 19.4%.
In August 2026, Hunting & Fishing lost estimated Share of Search among hunting and fishing retailers in New Zealand, from 51.8% to 46%.
Estimated monthly branded searches for Kelly Country in New Zealand rose 22% over 11 measured months, from 590 to 720 in August 2026.
Estimated monthly branded searches for Wild Outdoorsman in New Zealand fell 56.4% over 11 measured months, from 390 to 170 in August 2026.
Estimated monthly branded searches for Complete Angler in New Zealand fell 33% over 11 measured months, from 880 to 590 in August 2026.
How is Kelly Country measured?
Brandwave collects information about searches that people make online using Kelly Country’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- Kelly Country
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Is Kelly Country your brand?
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