Kelly Country vs Wild Outdoorsman:Which is more popular by branded search in New Zealand?
In August 2026, Kelly Country had more branded searches than Wild Outdoorsman among hunting and fishing retailers in New Zealand. Kelly Country was estimated to have 720 branded searches compared to Wild Outdoorsman’s 170, and held a 0.55% Share of Search versus Wild Outdoorsman’s 0.13%.
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Which is more popular in search, Kelly Country or Wild Outdoorsman?
Fishing tackle, marine and hunting supplies retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kelly Country, Wild Outdoorsman. The figures are in the table below the chart.
View monthly share of search table
| Month | Hunting & Fishing | Marine Deals | Burnsco | Reloaders Supplies | Kelly Country | Kilwell Sports | Complete Angler | Shooter Ready | Wild Outdoorsman |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 36.3% | 23.3% | 0.81% | 0.37% | 0.55% | 0.55% | 0.3% | 0.24% |
| Nov 2025 | 42.4% | 33.6% | 21.6% | 0.61% | 0.28% | 0.41% | 0.61% | 0.28% | 0.28% |
| Dec 2025 | 45.7% | 29.8% | 22.6% | 0.34% | 0.16% | 0.34% | 0.54% | 0.16% | 0.3% |
| Jan 2026 | 38.1% | 36.9% | 22.9% | 0.37% | 0.25% | 0.42% | 0.55% | 0.2% | 0.37% |
| Feb 2026 | 37.6% | 36.5% | 23.3% | 0.45% | 0.37% | 0.55% | 0.62% | 0.3% | 0.37% |
| Mar 2026 | 42.7% | 32.9% | 22% | 0.51% | 0.34% | 0.51% | 0.51% | 0.28% | 0.34% |
| Apr 2026 | 52% | 27.5% | 18.1% | 0.57% | 0.41% | 0.41% | 0.41% | 0.28% | 0.28% |
| May 2026 | 49.1% | 31.7% | 16.7% | 0.58% | 0.39% | 0.48% | 0.48% | 0.32% | 0.17% |
| Jun 2026 | 45.5% | 35.9% | 16% | 0.75% | 0.54% | 0.54% | 0.36% | 0.29% | 0.13% |
| Jul 2026 | 51.8% | 28.3% | 17.5% | 0.7% | 0.5% | 0.41% | 0.34% | 0.34% | 0.18% |
| Aug 2026 | 46% | 31.9% | 19.4% | 0.76% | 0.55% | 0.55% | 0.45% | 0.3% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Kelly Country and Wild Outdoorsman comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Wild Outdoorsman took it in December 2025, Kelly Country took it in April 2026.
- Across the 11 months ending August 2026, Kelly Country’s estimated Share of Search among hunting and fishing retailers in New Zealand moved from 0.37% to 0.55%, and its estimated monthly branded searches moved from 590 to 720.
- Across the 11 months ending August 2026, Wild Outdoorsman’s estimated Share of Search among hunting and fishing retailers in New Zealand moved from 0.24% to 0.13%, and its estimated monthly branded searches moved from 390 to 170.
How did search popularity change for New Zealand hunting and fishing retailers in August 2026?
2 changes
Estimated monthly branded searches for Kelly Country in New Zealand rose 22% over 11 measured months, from 590 to 720 in August 2026.
Estimated monthly branded searches for Wild Outdoorsman in New Zealand fell 56.4% over 11 measured months, from 390 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kelly Country’s and Wild Outdoorsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kelly Country
1 branded search term
- Kelly Country
Wild Outdoorsman
1 branded search term
- Wild Outdoorsman
Put your own brand in this comparison
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