Brandwave

How popular isKelly Country?

In September 2026, people searched for Kelly Country by name about 480 times in New Zealand, an 18.6% decrease from the previous year. These searches made up 0.34% of all New Zealand hunting and fishing retailer searches, placing Kelly Country eighth out of ten retailers. When we asked both ChatGPT and Google AI Overviews about hunting and fishing retailers, Kelly Country did not appear in any of the answers.

Search and AI answers in September 2026

Kelly Country is the eighth most searched of 10 competitors and not listed in any AI answer.

  1. Hunting & FishingShare of searches 43.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Marine DealsShare of searches 28.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. BurnscoShare of searches 25.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Reloaders SuppliesShare of searches 0.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Kelly CountryShare of searches 0.34%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top hunting and fishing retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kelly Country did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hunting & Fishing1st
  2. Marine Deals2nd
  3. Burnsco3rd
  4. Capital Fishing4th
  5. Reloaders Supplies–
  6. Complete Angler–
  7. Kilwell Sports–
  8. Kelly Country–
  9. Shooter Ready–
  10. Wild Outdoorsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hunting and fishing retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which hunting and fishing retailers compete with Kelly Country?

Kelly Country against hunting and fishing retailers in New Zealand, by month

Share of searches by month for Hunting & Fishing, Marine Deals, Burnsco, Kelly Country. The figures are in the table below the chart.

View monthly share of searches table
MonthHunting & FishingMarine DealsBurnscoReloaders SuppliesComplete AnglerKilwell SportsCapital FishingKelly CountryShooter ReadyWild Outdoorsman
Oct 202541.7%33.6%21.4%0.88%0.59%0.59%0.26%0.4%0.32%0.26%
Nov 202546.6%30.8%19.6%0.66%0.66%0.45%0.36%0.3%0.3%0.3%
Dec 202549.8%27.1%20.7%0.36%0.58%0.36%0.36%0.17%0.17%0.32%
Jan 202641.9%34%21.3%0.4%0.59%0.46%0.46%0.27%0.22%0.42%
Feb 202641.8%33.8%21.1%0.49%0.68%0.6%0.4%0.4%0.32%0.43%
Mar 202646.7%30.9%19.4%0.55%0.55%0.55%0.3%0.37%0.3%0.4%
Apr 202656.3%25%15.8%0.61%0.44%0.44%0.29%0.44%0.29%0.32%
May 202653.3%28.8%14.9%0.62%0.51%0.51%0.34%0.42%0.34%0.22%
Jun 202649.9%32.9%14.1%0.81%0.39%0.58%0.26%0.58%0.31%0.18%
Jul 202656.2%25%15.8%0.75%0.36%0.44%0.36%0.54%0.36%0.25%
Aug 202651.1%27.8%17.8%0.83%0.49%0.6%0.27%0.6%0.32%0.2%
Sep 202643.2%28.7%25.2%0.7%0.51%0.51%0.34%0.34%0.34%0.23%

  1. 1.Hunting & Fishing

    43.2%

    Held 1st. 61.5K estimated branded searches, 0% vs prior month. Share -7.9 points.

  2. 2.Marine Deals

    28.7%

    Held 2nd. 40.8K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  3. 3.Burnsco

    25.2%

    Held 3rd. 35.9K estimated branded searches, +67.3% vs prior month. Share +7.4 points.

  4. 4.Reloaders Supplies

    0.7%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Complete Angler

    0.51%

    Moved from 7th to 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Kilwell Sports

    0.51%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Capital Fishing

    0.34%

    Moved from 9th to 7th. 480 estimated branded searches, +50% vs prior month. Share +0.1 points.

  8. 8.Kelly Country

    0.34%

    Moved from 5th to 8th. 480 estimated branded searches, -33.3% vs prior month. Share -0.3 points.

  9. 9.Shooter Ready

    0.34%

    Moved from 8th to 9th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

  10. 10.Wild Outdoorsman

    0.23%

    Held 10th. 330 estimated branded searches, +37.5% vs prior month. Share 0 points.

Compare popularity between Kelly Country and its closest rivals

Every comparison with Kelly Country

9 comparisons

How has branded search demand for Kelly Country changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kelly Country in New Zealand fell from 590 to 480.
  • Across the 12 months ending September 2026, Kelly Country fell from 7th to 8th among hunting and fishing retailers in New Zealand.

How did search popularity change for New Zealand hunting and fishing retailers in September 2026?

6 changes

  1. In September 2026, Burnsco gained share of searches among hunting and fishing retailers in New Zealand, from 17.8% to 25.2%.

  2. In September 2026, Marine Deals gained share of searches among hunting and fishing retailers in New Zealand, from 27.8% to 28.7%.

  3. In September 2026, Hunting & Fishing lost share of searches among hunting and fishing retailers in New Zealand, from 51.1% to 43.2%.

  4. In September 2026, Capital Fishing rose from 9th to 7th among hunting and fishing retailers in New Zealand.

  5. In September 2026, Complete Angler rose from 7th to 5th among hunting and fishing retailers in New Zealand.

  6. In September 2026, Kelly Country fell from 5th to 8th among hunting and fishing retailers in New Zealand.

How are Kelly Country’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kelly Country’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kelly country

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How the Brand Demand Index is measured

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