Brandwave

How popular isHunting & Fishing?

In September 2026, people searched for Hunting & Fishing by name about 61,500 times in New Zealand, about the same as the previous year. These searches made up 43.2% of all New Zealand hunting and fishing retailer searches, placing Hunting & Fishing first out of ten retailers. When we asked both ChatGPT and Google AI Overviews about hunting and fishing retailers, Hunting & Fishing appeared in all answers and was the most recommended of the ten.

Search and AI answers in September 2026

Hunting & Fishing is the most searched of 10 competitors and the most recommended in AI answers.

  1. Hunting & FishingShare of searches 43.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Marine DealsShare of searches 28.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. BurnscoShare of searches 25.2%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Reloaders SuppliesShare of searches 0.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Complete AnglerShare of searches 0.51%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+5 more

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Top hunting and fishing retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hunting & Fishing appeared in all three answers. Hunting & Fishing is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hunting & Fishing1st
  2. Marine Deals2nd
  3. Burnsco3rd
  4. Capital Fishing4th
  5. Reloaders Supplies–
  6. Complete Angler–
  7. Kilwell Sports–
  8. Kelly Country–
  9. Shooter Ready–
  10. Wild Outdoorsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hunting and fishing retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which hunting and fishing retailers compete with Hunting & Fishing?

Hunting & Fishing against hunting and fishing retailers in New Zealand, by month

Share of searches by month for Hunting & Fishing, Marine Deals, Burnsco. The figures are in the table below the chart.

View monthly share of searches table
MonthHunting & FishingMarine DealsBurnscoReloaders SuppliesComplete AnglerKilwell SportsCapital FishingKelly CountryShooter ReadyWild Outdoorsman
Oct 202541.7%33.6%21.4%0.88%0.59%0.59%0.26%0.4%0.32%0.26%
Nov 202546.6%30.8%19.6%0.66%0.66%0.45%0.36%0.3%0.3%0.3%
Dec 202549.8%27.1%20.7%0.36%0.58%0.36%0.36%0.17%0.17%0.32%
Jan 202641.9%34%21.3%0.4%0.59%0.46%0.46%0.27%0.22%0.42%
Feb 202641.8%33.8%21.1%0.49%0.68%0.6%0.4%0.4%0.32%0.43%
Mar 202646.7%30.9%19.4%0.55%0.55%0.55%0.3%0.37%0.3%0.4%
Apr 202656.3%25%15.8%0.61%0.44%0.44%0.29%0.44%0.29%0.32%
May 202653.3%28.8%14.9%0.62%0.51%0.51%0.34%0.42%0.34%0.22%
Jun 202649.9%32.9%14.1%0.81%0.39%0.58%0.26%0.58%0.31%0.18%
Jul 202656.2%25%15.8%0.75%0.36%0.44%0.36%0.54%0.36%0.25%
Aug 202651.1%27.8%17.8%0.83%0.49%0.6%0.27%0.6%0.32%0.2%
Sep 202643.2%28.7%25.2%0.7%0.51%0.51%0.34%0.34%0.34%0.23%

  1. 1.Hunting & Fishing

    43.2%

    Held 1st. 61.5K estimated branded searches, 0% vs prior month. Share -7.9 points.

  2. 2.Marine Deals

    28.7%

    Held 2nd. 40.8K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  3. 3.Burnsco

    25.2%

    Held 3rd. 35.9K estimated branded searches, +67.3% vs prior month. Share +7.4 points.

  4. 4.Reloaders Supplies

    0.7%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Complete Angler

    0.51%

    Moved from 7th to 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Kilwell Sports

    0.51%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Capital Fishing

    0.34%

    Moved from 9th to 7th. 480 estimated branded searches, +50% vs prior month. Share +0.1 points.

  8. 8.Kelly Country

    0.34%

    Moved from 5th to 8th. 480 estimated branded searches, -33.3% vs prior month. Share -0.3 points.

  9. 9.Shooter Ready

    0.34%

    Moved from 8th to 9th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

  10. 10.Wild Outdoorsman

    0.23%

    Held 10th. 330 estimated branded searches, +37.5% vs prior month. Share 0 points.

Compare popularity between Hunting & Fishing and its closest rivals

Every comparison with Hunting & Fishing

18 comparisons

How has branded search demand for Hunting & Fishing changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hunting & Fishing in New Zealand held steady, from 61.8K to 61.5K.
  • Across the 12 months ending September 2026, Hunting & Fishing’s share of searches among hunting and fishing retailers in New Zealand increased from 41.7% to 43.2%.
  • Across the 12 months ending September 2026, Hunting & Fishing’s share of searches among hunting and fishing retailers in New Zealand peaked at 56.3% in April 2026 and was lowest at 41.7% in October 2025.

How did search popularity change for New Zealand hunting and fishing retailers in September 2026?

6 changes

  1. In September 2026, Burnsco gained share of searches among hunting and fishing retailers in New Zealand, from 17.8% to 25.2%.

  2. In September 2026, Marine Deals gained share of searches among hunting and fishing retailers in New Zealand, from 27.8% to 28.7%.

  3. In September 2026, Hunting & Fishing lost share of searches among hunting and fishing retailers in New Zealand, from 51.1% to 43.2%.

  4. In September 2026, Capital Fishing rose from 9th to 7th among hunting and fishing retailers in New Zealand.

  5. In September 2026, Complete Angler rose from 7th to 5th among hunting and fishing retailers in New Zealand.

  6. In September 2026, Kelly Country fell from 5th to 8th among hunting and fishing retailers in New Zealand.

How are Hunting & Fishing’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hunting & Fishing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Hunting & Fishing
  • hunting fishing

How the Brand Demand Index is measured

Who owns Hunting & Fishing?

Hunting & Fishing is owned by HUNTFISHCO NEW ZEALAND CO-OPERATIVE LIMITED. Brandwave does not track any other brands owned by HUNTFISHCO NEW ZEALAND CO-OPERATIVE LIMITED.

Do you work for Hunting & Fishing? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Hunting & Fishing compete?

Hunting & Fishing is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
sporting goods retailers3rd of 616.3%Show ranking
outdoor equipment retailers1st of 532.5%Show ranking
hunting and fishing retailers1st of 1043.2%Shown above
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Is Hunting & Fishing your brand?

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