How popular isWild Outdoorsman in search?
In August 2026, there were an estimated 170 branded searches for Wild Outdoorsman in New Zealand which is down 56.4% over the last 11 months. Wild Outdoorsman holds 0.13% estimated Share of Search among New Zealand hunting and fishing retailers and is ranked 9th of 9 competitors for search popularity.
Hunting & Fishing46%
Marine Deals31.9%Burnsco19.4%
Reloaders Supplies0.76%
Kelly Country0.55%
Kilwell Sports0.55%
Complete Angler0.45%
Shooter Ready0.3%
Wild Outdoorsman0.13%
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Which hunting and fishing retailers compete with Wild Outdoorsman?
Share of Search by month for Hunting & Fishing, Marine Deals, Burnsco, Wild Outdoorsman. The figures are in the table below the chart.
View monthly share of search table
| Month | Hunting & Fishing | Marine Deals | Burnsco | Reloaders Supplies | Kelly Country | Kilwell Sports | Complete Angler | Shooter Ready | Wild Outdoorsman |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 36.3% | 23.3% | 0.81% | 0.37% | 0.55% | 0.55% | 0.3% | 0.24% |
| Nov 2025 | 42.4% | 33.6% | 21.6% | 0.61% | 0.28% | 0.41% | 0.61% | 0.28% | 0.28% |
| Dec 2025 | 45.7% | 29.8% | 22.6% | 0.34% | 0.16% | 0.34% | 0.54% | 0.16% | 0.3% |
| Jan 2026 | 38.1% | 36.9% | 22.9% | 0.37% | 0.25% | 0.42% | 0.55% | 0.2% | 0.37% |
| Feb 2026 | 37.6% | 36.5% | 23.3% | 0.45% | 0.37% | 0.55% | 0.62% | 0.3% | 0.37% |
| Mar 2026 | 42.7% | 32.9% | 22% | 0.51% | 0.34% | 0.51% | 0.51% | 0.28% | 0.34% |
| Apr 2026 | 52% | 27.5% | 18.1% | 0.57% | 0.41% | 0.41% | 0.41% | 0.28% | 0.28% |
| May 2026 | 49.1% | 31.7% | 16.7% | 0.58% | 0.39% | 0.48% | 0.48% | 0.32% | 0.17% |
| Jun 2026 | 45.5% | 35.9% | 16% | 0.75% | 0.54% | 0.54% | 0.36% | 0.29% | 0.13% |
| Jul 2026 | 51.8% | 28.3% | 17.5% | 0.7% | 0.5% | 0.41% | 0.34% | 0.34% | 0.18% |
| Aug 2026 | 46% | 31.9% | 19.4% | 0.76% | 0.55% | 0.55% | 0.45% | 0.3% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 60.5K | -18.2% | -5.8 points | |
| 2, held 2nd | 31.9% | 41.9K | +3.6% | +3.6 points | |
| 3, held 3rd | 19.4% | 25.5K | +2.2% | +1.9 points | |
| 4, held 4th | 0.76% | 1K | 0% | +0.1 points | |
| 5, held 5th | 0.55% | 720 | 0% | 0 points | |
| 6, held 6th | 0.55% | 720 | +22% | +0.1 points | |
| 7, held 7th | 0.45% | 590 | +22.9% | +0.1 points | |
| 8, held 8th | 0.3% | 390 | -18.8% | 0 points | |
| 9, held 9th | 0.13% | 170 | -34.6% | -0.1 points |
46%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -5.8 points.
31.9%
Held 2nd. 41.9K estimated branded searches, +3.6% vs prior month. Share +3.6 points.
3.
19.4%
Held 3rd. 25.5K estimated branded searches, +2.2% vs prior month. Share +1.9 points.
0.76%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.55%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
0.55%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.1 points.
0.45%
Held 7th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.
0.3%
Held 8th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
0.13%
Held 9th. 170 estimated branded searches, -34.6% vs prior month. Share -0.1 points.
Compare search popularity between Wild Outdoorsman and its closest rivals
- Wild Outdoorsman vs Kelly Country: compare search popularity
- Wild Outdoorsman vs Kilwell Sports: compare search popularity
- Wild Outdoorsman vs Complete Angler: compare search popularity
- Wild Outdoorsman vs Shooter Ready: compare search popularity
- Compare Wild Outdoorsman with any brand
How has branded search demand for Wild Outdoorsman changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wild Outdoorsman in New Zealand fell from 390 to 170.
- Across the 11 months ending August 2026, Wild Outdoorsman’s estimated Share of Search among hunting and fishing retailers in New Zealand held steady, from 0.24% to 0.13%.
How did search popularity change for New Zealand hunting and fishing retailers in August 2026?
6 changes
In August 2026, Marine Deals gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 28.3% to 31.9%.
In August 2026, Burnsco gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 17.5% to 19.4%.
In August 2026, Hunting & Fishing lost estimated Share of Search among hunting and fishing retailers in New Zealand, from 51.8% to 46%.
Estimated monthly branded searches for Kelly Country in New Zealand rose 22% over 11 measured months, from 590 to 720 in August 2026.
Estimated monthly branded searches for Wild Outdoorsman in New Zealand fell 56.4% over 11 measured months, from 390 to 170 in August 2026.
Estimated monthly branded searches for Complete Angler in New Zealand fell 33% over 11 measured months, from 880 to 590 in August 2026.
How is Wild Outdoorsman measured?
Brandwave collects information about searches that people make online using Wild Outdoorsman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- Wild Outdoorsman
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Is Wild Outdoorsman your brand?
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