Brandwave

Marine Deals vs Wild Outdoorsman:Which is more popular by branded search in New Zealand?

In August 2026, Marine Deals had more branded searches than Wild Outdoorsman among hunting and fishing retailers in New Zealand. Marine Deals was estimated to have 41.9K branded searches compared to Wild Outdoorsman’s 170, and held a 31.9% Share of Search versus Wild Outdoorsman’s 0.13%.

Share of Search among hunting and fishing retailers in New Zealand in August 2026Which is more popular in search, Marine Deals or Wild Outdoorsman?
Marine Deals31.9%41.9K searches
vs
Wild Outdoorsman0.13%170 searches
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Which is more popular in search, Marine Deals or Wild Outdoorsman?

Fishing tackle, marine and hunting supplies retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Marine Deals and Wild Outdoorsman among hunting and fishing retailers in New Zealand, by month

Share of Search by month for Marine Deals, Wild Outdoorsman. The figures are in the table below the chart.

View monthly share of search table
MonthHunting & FishingMarine DealsBurnscoReloaders SuppliesKelly CountryKilwell SportsComplete AnglerShooter ReadyWild Outdoorsman
Oct 202537.6%36.3%23.3%0.81%0.37%0.55%0.55%0.3%0.24%
Nov 202542.4%33.6%21.6%0.61%0.28%0.41%0.61%0.28%0.28%
Dec 202545.7%29.8%22.6%0.34%0.16%0.34%0.54%0.16%0.3%
Jan 202638.1%36.9%22.9%0.37%0.25%0.42%0.55%0.2%0.37%
Feb 202637.6%36.5%23.3%0.45%0.37%0.55%0.62%0.3%0.37%
Mar 202642.7%32.9%22%0.51%0.34%0.51%0.51%0.28%0.34%
Apr 202652%27.5%18.1%0.57%0.41%0.41%0.41%0.28%0.28%
May 202649.1%31.7%16.7%0.58%0.39%0.48%0.48%0.32%0.17%
Jun 202645.5%35.9%16%0.75%0.54%0.54%0.36%0.29%0.13%
Jul 202651.8%28.3%17.5%0.7%0.5%0.41%0.34%0.34%0.18%
Aug 202646%31.9%19.4%0.76%0.55%0.55%0.45%0.3%0.13%
Sep 2026—————————

How has the Marine Deals and Wild Outdoorsman comparison changed over the last 12 months?

How did search popularity change for New Zealand hunting and fishing retailers in August 2026?

  1. In August 2026, Marine Deals gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 28.3% to 31.9%.

  2. Estimated monthly branded searches for Wild Outdoorsman in New Zealand fell 56.4% over 11 measured months, from 390 to 170 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Marine Deals’ and Wild Outdoorsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Marine Deals

17 branded search terms

  • black friday marine deals
  • Marine Deals
  • marine deals black friday
  • marine deals free shipping
  • marine deals hamilton
  • marine deals location
  • marine deals near me
  • marine deals nelson
  • marine deals nz
  • marine deals online
  • marine deals rosebank
  • marine deals rosebank road
  • marine deals shop
  • marine deals voucher
  • marinedeals
  • marinedeals nz
  • www marine deals

Wild Outdoorsman

1 branded search term

  • Wild Outdoorsman

How the Brand Demand Index is measured

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