Brandwave

Burnsco vs Marine Deals:Which is more popular in New Zealand?

In October 2026, Marine Deals had more branded searches than Burnsco among hunting and fishing retailers in New Zealand. Marine Deals had about 50,000 branded searches, while Burnsco had 44,200. Marine Deals made up 31.3% of all hunting and fishing retailer searches we track, and Burnsco accounted for 27.6%. When we asked ChatGPT and Google AI Overviews about hunting and fishing retailers, Marine Deals appeared in all three answers and Burnsco in two. Marine Deals was mentioned before Burnsco in every answer.

Among hunting and fishing retailers in New Zealand in October 2026

Who do people search for more?

Marine Deals, about 13% more searches than Burnsco

Marine Deals 50K searchesBurnsco 44.2K searches

Who does AI mention more?

Marine Deals, mentioned in every answer we collected

Marine Deals in 3 of 3Burnsco in 2 of 3

Who does AI recommend more?

Marine Deals, named ahead of Burnsco in every answer

Marine Deals first in 3Burnsco never first

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Top hunting and fishing retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Marine Deals appeared in all three answers. Burnsco was mentioned in two out of three: in two of the three ChatGPT answers. Marine Deals was listed before Burnsco in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hunting & Fishing1st
  2. Marine Deals2nd
  3. Burnsco3rd
  4. Capital Fishing4th
  5. Complete Angler–
  6. Reloaders Supplies–
  7. Kilwell Sports–
  8. Kelly Country–
  9. Wild Outdoorsman–
  10. Shooter Ready–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hunting and fishing retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Burnsco or Marine Deals more popular in search?

This chart shows how often people search Google for Burnsco and Marine Deals by name. Each line represents a brand's share of searches for all ten hunting and fishing retailers we track, month by month, from searches in New Zealand.

Burnsco and Marine Deals among hunting and fishing retailers in New Zealand, by month

Share of searches by month for Marine Deals, Burnsco. The figures are in the table below the chart.

View monthly share of searches table
MonthHunting & FishingMarine DealsBurnscoComplete AnglerReloaders SuppliesKilwell SportsCapital FishingKelly CountryWild OutdoorsmanShooter Ready
Nov 202546.6%30.8%19.6%0.66%0.66%0.45%0.36%0.3%0.3%0.3%
Dec 202549.8%27.1%20.7%0.58%0.36%0.36%0.36%0.17%0.32%0.17%
Jan 202641.9%34%21.3%0.59%0.4%0.46%0.46%0.27%0.42%0.22%
Feb 202641.7%33.9%21.2%0.68%0.49%0.6%0.4%0.4%0.43%0.33%
Mar 202646.7%30.9%19.4%0.55%0.55%0.55%0.3%0.37%0.4%0.3%
Apr 202656.3%25%15.8%0.44%0.61%0.44%0.29%0.44%0.32%0.29%
May 202653.3%28.8%14.9%0.51%0.62%0.51%0.34%0.42%0.22%0.34%
Jun 202648.5%32.1%16.4%0.38%0.79%0.57%0.25%0.57%0.17%0.31%
Jul 202656.2%25%15.8%0.36%0.75%0.44%0.36%0.54%0.25%0.36%
Aug 202651.1%27.8%17.8%0.49%0.83%0.6%0.27%0.6%0.2%0.32%
Sep 202643.1%28.7%25.2%0.51%0.7%0.51%0.34%0.34%0.23%0.34%
Oct 202638.4%31.3%27.6%0.55%0.55%0.45%0.3%0.3%0.28%0.24%

How has branded search for Burnsco and Marine Deals changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand hunting and fishing retailers in October 2026?

2 changes

  1. In October 2026, Marine Deals gained share of searches among hunting and fishing retailers in New Zealand, from 28.7% to 31.3%.

  2. In October 2026, Burnsco gained share of searches among hunting and fishing retailers in New Zealand, from 25.2% to 27.6%.

How are Burnsco’s and Marine Deals’ branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Burnsco’s and Marine Deals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burnsco

11 branded search terms

  • Burnsco
  • burnsco for sale
  • burnsco gift voucher
  • burnsco marine
  • burnsco marine tauranga
  • burnsco mount
  • burnsco nelson nelson
  • burnsco pukekohe
  • burnsco sale
  • burnsco tga
  • burnsco voucher

Marine Deals

6 branded search terms

  • Marine Deals
  • marine deals hamilton
  • marine deals nelson
  • marine deals rosebank
  • marine deals voucher
  • marinedeals

How the Brand Demand Index is measured

Other head-to-heads among hunting and fishing retailers

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