Brandwave

How popular isBurnsco?

In October 2026, people searched for Burnsco by name about 44,200 times in New Zealand, a 14.3% increase from the previous year. These searches made up 27.6% of all New Zealand hunting and fishing retailer searches, placing Burnsco third out of ten retailers. When we asked both ChatGPT and Google AI Overviews about hunting and fishing retailers, Burnsco appeared in two of the three answers and was the third most recommended of the ten.

Search and AI answers in October 2026

Burnsco is the third most searched of 10 competitors and the third most recommended in the AI answers we collected.

  1. Hunting & FishingShare of searches 38.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Marine DealsShare of searches 31.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. BurnscoShare of searches 27.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Complete AnglerShare of searches 0.55%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Reloaders SuppliesShare of searches 0.55%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+5 more

Burnsco website (opens in a new tab)

Follow Burnsco and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top hunting and fishing retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Burnsco was mentioned in two out of three: in two of the three ChatGPT answers. Burnsco is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hunting & Fishing1st
  2. Marine Deals2nd
  3. Burnsco3rd
  4. Capital Fishing4th
  5. Complete Angler–
  6. Reloaders Supplies–
  7. Kilwell Sports–
  8. Kelly Country–
  9. Wild Outdoorsman–
  10. Shooter Ready–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hunting and fishing retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Burnsco compared with other New Zealand hunting and fishing retailers?

Burnsco against hunting and fishing retailers in New Zealand, by month

Share of searches by month for Hunting & Fishing, Marine Deals, Burnsco. The figures are in the table below the chart.

View monthly share of searches table
MonthHunting & FishingMarine DealsBurnscoComplete AnglerReloaders SuppliesKilwell SportsCapital FishingKelly CountryWild OutdoorsmanShooter Ready
Nov 202546.6%30.8%19.6%0.66%0.66%0.45%0.36%0.3%0.3%0.3%
Dec 202549.8%27.1%20.7%0.58%0.36%0.36%0.36%0.17%0.32%0.17%
Jan 202641.9%34%21.3%0.59%0.4%0.46%0.46%0.27%0.42%0.22%
Feb 202641.7%33.9%21.2%0.68%0.49%0.6%0.4%0.4%0.43%0.33%
Mar 202646.7%30.9%19.4%0.55%0.55%0.55%0.3%0.37%0.4%0.3%
Apr 202656.3%25%15.8%0.44%0.61%0.44%0.29%0.44%0.32%0.29%
May 202653.3%28.8%14.9%0.51%0.62%0.51%0.34%0.42%0.22%0.34%
Jun 202648.5%32.1%16.4%0.38%0.79%0.57%0.25%0.57%0.17%0.31%
Jul 202656.2%25%15.8%0.36%0.75%0.44%0.36%0.54%0.25%0.36%
Aug 202651.1%27.8%17.8%0.49%0.83%0.6%0.27%0.6%0.2%0.32%
Sep 202643.1%28.7%25.2%0.51%0.7%0.51%0.34%0.34%0.23%0.34%
Oct 202638.4%31.3%27.6%0.55%0.55%0.45%0.3%0.3%0.28%0.24%

  1. 1.Hunting & Fishing

    38.4%

    Held 1st. 61.5K estimated branded searches, +0.2% vs prior month. Share -4.7 points.

  2. 2.Marine Deals

    31.3%

    Held 2nd. 50K estimated branded searches, +22.5% vs prior month. Share +2.6 points.

  3. 3.Burnsco

    27.6%

    Held 3rd. 44.2K estimated branded searches, +23.1% vs prior month. Share +2.4 points.

  4. 4.Complete Angler

    0.55%

    Moved from 5th to 4th. 880 estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.Reloaders Supplies

    0.55%

    Moved from 4th to 5th. 880 estimated branded searches, -12% vs prior month. Share -0.2 points.

  6. 6.Kilwell Sports

    0.45%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Capital Fishing

    0.3%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Kelly Country

    0.3%

    Held 8th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Wild Outdoorsman

    0.28%

    Moved from 10th to 9th. 440 estimated branded searches, +33.3% vs prior month. Share 0 points.

  10. 10.Shooter Ready

    0.24%

    Moved from 9th to 10th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Compare popularity between Burnsco and its closest rivals

Every comparison with Burnsco

12 comparisons

How has branded search demand for Burnsco changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Burnsco in New Zealand rose from 38.7K to 44.2K.
  • Across the 12 months ending October 2026, Burnsco’s share of searches among hunting and fishing retailers in New Zealand increased from 19.6% to 27.6%.
  • Across the 12 months ending October 2026, Burnsco’s share of searches among hunting and fishing retailers in New Zealand peaked at 27.6% in October 2026 and was lowest at 14.9% in May 2026.

How did search popularity change for New Zealand hunting and fishing retailers in October 2026?

6 changes

  1. In October 2026, Marine Deals gained share of searches among hunting and fishing retailers in New Zealand, from 28.7% to 31.3%.

  2. In October 2026, Burnsco gained share of searches among hunting and fishing retailers in New Zealand, from 25.2% to 27.6%.

  3. In October 2026, Hunting & Fishing lost share of searches among hunting and fishing retailers in New Zealand, from 43.1% to 38.4%.

  4. In October 2026, Complete Angler rose from 5th to 4th among hunting and fishing retailers in New Zealand.

  5. In October 2026, Wild Outdoorsman rose from 10th to 9th among hunting and fishing retailers in New Zealand.

  6. In October 2026, Reloaders Supplies fell from 4th to 5th among hunting and fishing retailers in New Zealand.

How are Burnsco’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Burnsco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Burnsco
  • burnsco for sale
  • burnsco gift voucher
  • burnsco marine
  • burnsco marine tauranga
  • burnsco mount
  • burnsco nelson nelson
  • burnsco pukekohe
  • burnsco sale
  • burnsco tga
  • burnsco voucher

Do you work for Burnsco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Burnsco compete?

Burnsco is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
hunting and fishing retailers3rd of 1027.6%Shown above
Marine chandlery retailers2nd of 542.4%Show ranking
Creator with pink hair and a pink jacket

Is Burnsco your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free