Brandwave

How popular isBurnsco in search?

In August 2026, there were an estimated 25.5K branded searches for Burnsco in New Zealand which is down 32.1% over the last 11 months. Burnsco holds 19.4% estimated Share of Search among New Zealand hunting and fishing retailers and is ranked 3rd of 9 competitors for search popularity.

Share of Search, August 2026
  1. Hunting & Fishing46%
  2. Marine Deals31.9%
  3. Burnsco19.4%
  4. Reloaders Supplies0.76%
  5. Kelly Country0.55%
  6. Kilwell Sports0.55%
  7. Complete Angler0.45%
  8. Shooter Ready0.3%
  9. Wild Outdoorsman0.13%
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Where does Burnsco compete?

Burnsco is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hunting and Fishing Retailers3rd of 919.4%Shown below
Marine chandlery retailers2nd of 334.4%Show ranking

Which hunting and fishing retailers compete with Burnsco?

Burnsco against hunting and fishing retailers in New Zealand, by month

Share of Search by month for Hunting & Fishing, Marine Deals, Burnsco. The figures are in the table below the chart.

View monthly share of search table
MonthHunting & FishingMarine DealsBurnscoReloaders SuppliesKelly CountryKilwell SportsComplete AnglerShooter ReadyWild Outdoorsman
Oct 202537.6%36.3%23.3%0.81%0.37%0.55%0.55%0.3%0.24%
Nov 202542.4%33.6%21.6%0.61%0.28%0.41%0.61%0.28%0.28%
Dec 202545.7%29.8%22.6%0.34%0.16%0.34%0.54%0.16%0.3%
Jan 202638.1%36.9%22.9%0.37%0.25%0.42%0.55%0.2%0.37%
Feb 202637.6%36.5%23.3%0.45%0.37%0.55%0.62%0.3%0.37%
Mar 202642.7%32.9%22%0.51%0.34%0.51%0.51%0.28%0.34%
Apr 202652%27.5%18.1%0.57%0.41%0.41%0.41%0.28%0.28%
May 202649.1%31.7%16.7%0.58%0.39%0.48%0.48%0.32%0.17%
Jun 202645.5%35.9%16%0.75%0.54%0.54%0.36%0.29%0.13%
Jul 202651.8%28.3%17.5%0.7%0.5%0.41%0.34%0.34%0.18%
Aug 202646%31.9%19.4%0.76%0.55%0.55%0.45%0.3%0.13%
Sep 2026—————————

  1. 1.Hunting & Fishing

    46%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -5.8 points.

  2. 2.Marine Deals

    31.9%

    Held 2nd. 41.9K estimated branded searches, +3.6% vs prior month. Share +3.6 points.

  3. 3.Burnsco

    19.4%

    Held 3rd. 25.5K estimated branded searches, +2.2% vs prior month. Share +1.9 points.

  4. 4.Reloaders Supplies

    0.76%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Kelly Country

    0.55%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kilwell Sports

    0.55%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.1 points.

  7. 7.Complete Angler

    0.45%

    Held 7th. 590 estimated branded searches, +22.9% vs prior month. Share +0.1 points.

  8. 8.Shooter Ready

    0.3%

    Held 8th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  9. 9.Wild Outdoorsman

    0.13%

    Held 9th. 170 estimated branded searches, -34.6% vs prior month. Share -0.1 points.

Compare search popularity between Burnsco and its closest rivals

How has branded search demand for Burnsco changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Burnsco in New Zealand fell from 37.6K to 25.5K.
  • Across the 11 months ending August 2026, Burnsco’s estimated Share of Search among hunting and fishing retailers in New Zealand decreased from 23.3% to 19.4%.
  • Across the 11 months ending August 2026, Burnsco’s estimated Share of Search among hunting and fishing retailers in New Zealand peaked at 23.3% in October 2025 and was lowest at 16% in June 2026.

How did search popularity change for New Zealand hunting and fishing retailers in August 2026?

  1. In August 2026, Marine Deals gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 28.3% to 31.9%.

  2. In August 2026, Burnsco gained estimated Share of Search among hunting and fishing retailers in New Zealand, from 17.5% to 19.4%.

  3. In August 2026, Hunting & Fishing lost estimated Share of Search among hunting and fishing retailers in New Zealand, from 51.8% to 46%.

  4. Estimated monthly branded searches for Kelly Country in New Zealand rose 22% over 11 measured months, from 590 to 720 in August 2026.

  5. Estimated monthly branded searches for Wild Outdoorsman in New Zealand fell 56.4% over 11 measured months, from 390 to 170 in August 2026.

  6. Estimated monthly branded searches for Complete Angler in New Zealand fell 33% over 11 measured months, from 880 to 590 in August 2026.

How is Burnsco measured?

Brandwave collects information about searches that people make online using Burnsco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • Burnsco
  • burnsco black friday
  • burnsco black friday sale
  • burnsco co nz
  • burnsco for sale
  • burnsco gift voucher
  • burnsco marine
  • burnsco marine tauranga
  • burnsco mount
  • burnsco near me
  • burnsco nelson nelson
  • burnsco nz
  • burnsco online
  • burnsco online shopping
  • burnsco pukekohe
  • burnsco sale
  • burnsco shop
  • burnsco tga
  • burnsco voucher
  • burnsco wellington

How the Brand Demand Index is measured

Who owns Burnsco?

Burnsco is owned by HAURAKI MARINE LIMITED. Brandwave does not track any other brands owned by HAURAKI MARINE LIMITED.

Do you work for Burnsco? To request corrections or removal please contact us via our support page and we will be happy to assist.

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