Burnsco vs Fosters Ship Chandlery:Which is more popular?
In September 2026, Burnsco had more branded searches than Fosters Ship Chandlery among marine chandlery retailers in New Zealand. Burnsco had about 35,900 branded searches, while Fosters Ship Chandlery had 380. Burnsco made up 42.2% of all marine chandlery retailer searches we track, and Fosters Ship Chandlery accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about marine chandlery retailers, both Burnsco and Fosters Ship Chandlery appeared in all three answers. Burnsco was mentioned before Fosters Ship Chandlery in every answer.
Who do people search for more?
Burnsco, about 95 searches for every 1 for Fosters Ship Chandlery
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Burnsco, named ahead of Fosters Ship Chandlery in every answer
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Top marine chandlery retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Burnsco and Fosters Ship Chandlery showed up in all three answers. Burnsco was listed before Fosters Ship Chandlery in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Marine Deals3 of 3Named in 3 of 3 ChatGPT answers
Burnsco3 of 3Named in 3 of 3 ChatGPT answers
Smart Marine3 of 3Named in 3 of 3 ChatGPT answers
Fosters Ship Chandlery3 of 3Named in 3 of 3 ChatGPT answers- Lusty & Blundell2 of 3Named in 2 of 3 ChatGPT answers
See every answer about marine chandlery retailers
3 answers
Asked ChatGPT
“Which marine chandlery retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best marine chandlery retailers in New Zealand?”
Asked ChatGPT
“What's the best marine chandlery retailer in New Zealand for boat equipment?”
Searched Google, AI Overview
“boat chandlery nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best marine shop”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Burnsco or Fosters Ship Chandlery more popular in search?
This chart shows how often people search Google for Burnsco and Fosters Ship Chandlery by name. Each line represents a brand's share of searches for all five marine chandlery retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Burnsco, Fosters Ship Chandlery. The figures are in the table below the chart.
View monthly share of searches table
| Month | Marine Deals | Burnsco | Smart Marine | Lusty & Blundell | Fosters Ship Chandlery |
|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 33.9% | 10.7% | 1.7% | 0.57% |
| Nov 2025 | 53.3% | 33.8% | 10.7% | 1.7% | 0.46% |
| Dec 2025 | 49.1% | 37.5% | 12% | 1% | 0.37% |
| Jan 2026 | 53.8% | 33.6% | 10.8% | 1.4% | 0.4% |
| Feb 2026 | 53.5% | 33.4% | 10.7% | 1.7% | 0.6% |
| Mar 2026 | 54.5% | 34.2% | 9% | 1.7% | 0.58% |
| Apr 2026 | 53.3% | 33.8% | 10.7% | 1.7% | 0.56% |
| May 2026 | 57.9% | 30% | 9.5% | 1.8% | 0.7% |
| Jun 2026 | 61.1% | 26.2% | 10% | 1.9% | 0.69% |
| Jul 2026 | 53.2% | 33.6% | 10.6% | 2.1% | 0.51% |
| Aug 2026 | 53.9% | 34.6% | 8.9% | 2.1% | 0.52% |
| Sep 2026 | 48% | 42.2% | 7.9% | 1.5% | 0.45% |
How has the Burnsco and Fosters Ship Chandlery comparison changed over the last 12 months?
3 findings
- Burnsco was ahead of Fosters Ship Chandlery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burnsco’s share of searches among marine chandlery retailers in New Zealand moved from 33.9% to 42.2%, and its estimated monthly branded searches moved from 31.7K to 35.9K.
- Across the 12 months ending September 2026, Fosters Ship Chandlery’s share of searches among marine chandlery retailers in New Zealand moved from 0.57% to 0.45%, and its estimated monthly branded searches moved from 530 to 380.
How did search popularity change for New Zealand marine chandlery retailers in September 2026?
2 changes

In September 2026, Burnsco gained share of searches among marine chandlery retailers in New Zealand, from 34.6% to 42.2%.

Estimated monthly branded searches for Fosters Ship Chandlery in New Zealand fell 28.3% over 12 measured months, from 530 to 380 in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Burnsco’s and Fosters Ship Chandlery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burnsco
11 branded search terms
- Burnsco
- burnsco for sale
- burnsco gift voucher
- burnsco marine
- burnsco marine tauranga
- burnsco mount
- burnsco nelson nelson
- burnsco pukekohe
- burnsco sale
- burnsco tga
- burnsco voucher
Fosters Ship Chandlery
2 branded search terms
- fosters chandlery
- fosters ship chandlery
Other head-to-heads among marine chandlery retailers

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