Marine chandlery retailers in New Zealand:Which brands are most popular in search?
In August 2026, Marine Deals was the most searched among marine chandlery retailers in New Zealand, with an estimated 41.9K branded searches and 56.5% estimated Share of Search within this set.
Marine Deals56.5%Burnsco34.4%
Smart Marine9.1%
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Share of SearchLeaderboard
Compare marine chandlery retailers New Zealand boat owners buy boating equipment from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Marine Deals, Burnsco, Smart Marine. The figures are in the table below the chart.
View monthly share of search table
| Month | Marine Deals | Burnsco | Smart Marine |
|---|---|---|---|
| Oct 2025 | 54.4% | 35% | 10.6% |
| Nov 2025 | 54.4% | 35.1% | 10.6% |
| Dec 2025 | 50.2% | 38% | 11.8% |
| Jan 2026 | 55.1% | 34.3% | 10.6% |
| Feb 2026 | 54.5% | 34.8% | 10.7% |
| Mar 2026 | 54.3% | 36.4% | 9.3% |
| Apr 2026 | 53.8% | 35.3% | 10.9% |
| May 2026 | 59% | 31.2% | 9.8% |
| Jun 2026 | 62.2% | 27.7% | 10.1% |
| Jul 2026 | 55.1% | 34% | 10.8% |
| Aug 2026 | 56.5% | 34.4% | 9.1% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.5% | 41.9K | +3.6% | +1.4 points | |
| 2, held 2nd | 34.4% | 25.5K | +2.2% | +0.4 points | |
| 3, held 3rd | 9.1% | 6.8K | -15.2% | -1.7 points |
56.5%
held 1st · 41.9K estimated branded searches · +3.6% vs prior month · +1.4 points
2.
34.4%
held 2nd · 25.5K estimated branded searches · +2.2% vs prior month · +0.4 points
9.1%
held 3rd · 6.8K estimated branded searches · -15.2% vs prior month · -1.7 points
Compare search popularity between leading brands
Which brand is most popular in search among marine chandlery retailers in New Zealand?
3 brands
In August 2026, Marine Deals was the most searched among marine chandlery retailers in New Zealand, with an estimated 41.9K branded searches and 56.5% estimated Share of Search within this set. Burnsco is in 2nd place, 22.1 percentage points behind at 34.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Marine Deals | 54.4% → 56.5% | 62.2%Jun 2026 | 50.2%Dec 2025 | 1st |
| Burnsco | 35% → 34.4% | 38%Dec 2025 | 27.7%Jun 2026 | 2nd |
| Smart Marine | 10.6% → 9.1% | 11.8%Dec 2025 | 9.1%Aug 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Marine Deals’ estimated Share of Search among marine chandlery retailers in New Zealand increased from 54.4% to 56.5%.
- Across the 11 months ending August 2026, Burnsco’s estimated Share of Search among marine chandlery retailers in New Zealand decreased from 35% to 34.4%.
- Across the 11 months ending August 2026, Smart Marine’s estimated Share of Search among marine chandlery retailers in New Zealand decreased from 10.6% to 9.1%.
- Across the 11 months ending August 2026, Marine Deals’ estimated Share of Search among marine chandlery retailers in New Zealand peaked at 62.2% in June 2026 and was lowest at 50.2% in December 2025.
- Across the 11 months ending August 2026, Burnsco’s estimated Share of Search among marine chandlery retailers in New Zealand peaked at 38% in December 2025 and was lowest at 27.7% in June 2026.
- Across the 11 months ending August 2026, Smart Marine’s estimated Share of Search among marine chandlery retailers in New Zealand peaked at 11.8% in December 2025 and was lowest at 9.1% in August 2026.
How did search popularity change for New Zealand marine chandlery retailers in August 2026?
3 changes
In August 2026, Marine Deals gained estimated Share of Search among marine chandlery retailers in New Zealand, from 55.1% to 56.5%.
In August 2026, Smart Marine lost estimated Share of Search among marine chandlery retailers in New Zealand, from 10.8% to 9.1%.
Estimated monthly branded searches for Burnsco in New Zealand fell 32.1% over 11 measured months, from 37.6K to 25.5K in August 2026.
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