Brandwave

How popular isSmart Marine?

In September 2026, people searched for Smart Marine by name about 6,710 times in New Zealand, a 33.1% decrease from the previous year. These searches made up 7.9% of all New Zealand marine chandlery retailer searches, placing Smart Marine third out of five retailers. When we asked both ChatGPT and Google AI Overviews about marine chandlery retailers, Smart Marine appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Smart Marine is the third most searched of 5 competitors and the second most recommended in AI answers.

  1. Marine DealsShare of searches 48%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  2. BurnscoShare of searches 42.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Smart MarineShare of searches 7.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Lusty & BlundellShare of searches 1.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. Fosters Ship ChandleryShare of searches 0.45%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
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Top marine chandlery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Smart Marine appeared in all three answers. Smart Marine is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Burnsco1st
  2. Smart Marine2nd
  3. Fosters Ship Chandlery3rd
  4. Marine Deals4th
  5. Lusty & Blundell5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about marine chandlery retailers

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which marine chandlery retailers compete with Smart Marine?

Smart Marine against marine chandlery retailers in New Zealand, by month

Share of searches by month for Marine Deals, Burnsco, Smart Marine. The figures are in the table below the chart.

View monthly share of searches table
MonthMarine DealsBurnscoSmart MarineLusty & BlundellFosters Ship Chandlery
Oct 202553.2%33.9%10.7%1.7%0.57%
Nov 202553.3%33.8%10.7%1.7%0.46%
Dec 202549.1%37.5%12%1%0.37%
Jan 202653.8%33.6%10.8%1.4%0.4%
Feb 202653.5%33.4%10.7%1.7%0.6%
Mar 202654.5%34.2%9%1.7%0.58%
Apr 202653.3%33.8%10.7%1.7%0.56%
May 202657.9%30%9.5%1.8%0.7%
Jun 202661.1%26.2%10%1.9%0.69%
Jul 202653.2%33.6%10.6%2.1%0.51%
Aug 202653.9%34.6%8.9%2.1%0.52%
Sep 202648%42.2%7.9%1.5%0.45%

  1. 1.Marine Deals

    48%

    Held 1st. 40.8K estimated branded searches, +22.2% vs prior month. Share -5.9 points.

  2. 2.Burnsco

    42.2%

    Held 2nd. 35.9K estimated branded searches, +67.3% vs prior month. Share +7.6 points.

  3. 3.Smart Marine

    7.9%

    Held 3rd. 6.7K estimated branded searches, +22.2% vs prior month. Share -1 points.

  4. 4.Lusty & Blundell

    1.5%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Fosters Ship Chandlery

    0.45%

    Held 5th. 380 estimated branded searches, +18.8% vs prior month. Share -0.1 points.

Compare popularity between Smart Marine and its closest rivals

Every comparison with Smart Marine

4 comparisons

How has branded search demand for Smart Marine changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smart Marine in New Zealand fell from 10K to 6.7K.
  • Across the 12 months ending September 2026, Smart Marine’s share of searches among marine chandlery retailers in New Zealand decreased from 10.7% to 7.9%.
  • Across the 12 months ending September 2026, Smart Marine’s share of searches among marine chandlery retailers in New Zealand peaked at 12% in December 2025 and was lowest at 7.9% in September 2026.

How did search popularity change for New Zealand marine chandlery retailers in September 2026?

5 changes

  1. In September 2026, Burnsco gained share of searches among marine chandlery retailers in New Zealand, from 34.6% to 42.2%.

  2. In September 2026, Marine Deals lost share of searches among marine chandlery retailers in New Zealand, from 53.9% to 48%.

  3. In September 2026, Smart Marine lost share of searches among marine chandlery retailers in New Zealand, from 8.9% to 7.9%.

  4. In September 2026, Lusty & Blundell lost share of searches among marine chandlery retailers in New Zealand, from 2.1% to 1.5%.

  5. Estimated monthly branded searches for Fosters Ship Chandlery in New Zealand fell 28.3% over 12 measured months, from 530 to 380 in September 2026.

How are Smart Marine’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Smart Marine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mount smart marine
  • mt smart marine
  • smart marine
  • smart marine boats
  • smart marine company
  • smart marine mount
  • smart marine superstore
  • smartmarine

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How the Brand Demand Index is measured

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