Brandwave

Lusty & Blundell vs Smart Marine:Which is more popular?

In September 2026, Smart Marine had more branded searches than Lusty & Blundell among marine chandlery retailers in New Zealand. Smart Marine had about 6,710 branded searches, while Lusty & Blundell had 1,300. Smart Marine made up 7.9% of all marine chandlery retailer searches we track, and Lusty & Blundell accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about marine chandlery retailers, Smart Marine appeared in all three answers and Lusty & Blundell in two. Smart Marine was mentioned before Lusty & Blundell in every answer.

Among marine chandlery retailers in New Zealand in September 2026

Who do people search for more?

Smart Marine, about 5 searches for every 1 for Lusty & Blundell

Smart Marine 6.7K searchesLusty & Blundell 1.3K searches

Who does AI mention more?

Smart Marine, mentioned in every answer we collected

Smart Marine in 3 of 3Lusty & Blundell in 2 of 3

Who does AI recommend more?

Smart Marine, named ahead of Lusty & Blundell in every answer

Smart Marine first in 3Lusty & Blundell never first

Follow Lusty & Blundell vs Smart Marine and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top marine chandlery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Smart Marine appeared in all three answers. Lusty & Blundell was mentioned in two out of three: in two of the three ChatGPT answers. Smart Marine was listed before Lusty & Blundell in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Burnsco1st
  2. Smart Marine2nd
  3. Fosters Ship Chandlery3rd
  4. Marine Deals4th
  5. Lusty & Blundell5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about marine chandlery retailers

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Lusty & Blundell or Smart Marine more popular in search?

This chart shows how often people search Google for Lusty & Blundell and Smart Marine by name. Each line represents a brand's share of searches for all five marine chandlery retailers we track, month by month, from searches in New Zealand.

Lusty & Blundell and Smart Marine among marine chandlery retailers in New Zealand, by month

Share of searches by month for Smart Marine, Lusty & Blundell. The figures are in the table below the chart.

View monthly share of searches table
MonthMarine DealsBurnscoSmart MarineLusty & BlundellFosters Ship Chandlery
Oct 202553.2%33.9%10.7%1.7%0.57%
Nov 202553.3%33.8%10.7%1.7%0.46%
Dec 202549.1%37.5%12%1%0.37%
Jan 202653.8%33.6%10.8%1.4%0.4%
Feb 202653.5%33.4%10.7%1.7%0.6%
Mar 202654.5%34.2%9%1.7%0.58%
Apr 202653.3%33.8%10.7%1.7%0.56%
May 202657.9%30%9.5%1.8%0.7%
Jun 202661.1%26.2%10%1.9%0.69%
Jul 202653.2%33.6%10.6%2.1%0.51%
Aug 202653.9%34.6%8.9%2.1%0.52%
Sep 202648%42.2%7.9%1.5%0.45%

How has the Lusty & Blundell and Smart Marine comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand marine chandlery retailers in September 2026?

2 changes

  1. In September 2026, Smart Marine lost share of searches among marine chandlery retailers in New Zealand, from 8.9% to 7.9%.

  2. In September 2026, Lusty & Blundell lost share of searches among marine chandlery retailers in New Zealand, from 2.1% to 1.5%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Lusty & Blundell’s and Smart Marine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lusty & Blundell

3 branded search terms

  • lusty & blundell
  • lusty and blundell
  • lusty blundell

Smart Marine

8 branded search terms

  • mount smart marine
  • mt smart marine
  • smart marine
  • smart marine boats
  • smart marine company
  • smart marine mount
  • smart marine superstore
  • smartmarine

How the Brand Demand Index is measured

Other head-to-heads among marine chandlery retailers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free