Brandwave

Burnsco vs Smart Marine:Which is more popular?

In September 2026, Burnsco had more branded searches than Smart Marine among marine chandlery retailers in New Zealand. Burnsco had about 35,900 branded searches, while Smart Marine had 6,710. Burnsco made up 42.2% of all marine chandlery retailer searches we track, and Smart Marine accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about marine chandlery retailers, both Burnsco and Smart Marine appeared in all three answers. Burnsco was mentioned before Smart Marine in every answer.

Among marine chandlery retailers in New Zealand in September 2026

Who do people search for more?

Burnsco, about 5 searches for every 1 for Smart Marine

Burnsco 35.9K searchesSmart Marine 6.7K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Burnsco in 3 of 3Smart Marine in 3 of 3

Who does AI recommend more?

Burnsco, named ahead of Smart Marine in every answer

Burnsco first in 3Smart Marine never first

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Top marine chandlery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Burnsco and Smart Marine showed up in all three answers. Burnsco was listed before Smart Marine in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Burnsco1st
  2. Smart Marine2nd
  3. Fosters Ship Chandlery3rd
  4. Marine Deals4th
  5. Lusty & Blundell5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about marine chandlery retailers

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Burnsco or Smart Marine more popular in search?

This chart shows how often people search Google for Burnsco and Smart Marine by name. Each line represents a brand's share of searches for all five marine chandlery retailers we track, month by month, from searches in New Zealand.

Burnsco and Smart Marine among marine chandlery retailers in New Zealand, by month

Share of searches by month for Burnsco, Smart Marine. The figures are in the table below the chart.

View monthly share of searches table
MonthMarine DealsBurnscoSmart MarineLusty & BlundellFosters Ship Chandlery
Oct 202553.2%33.9%10.7%1.7%0.57%
Nov 202553.3%33.8%10.7%1.7%0.46%
Dec 202549.1%37.5%12%1%0.37%
Jan 202653.8%33.6%10.8%1.4%0.4%
Feb 202653.5%33.4%10.7%1.7%0.6%
Mar 202654.5%34.2%9%1.7%0.58%
Apr 202653.3%33.8%10.7%1.7%0.56%
May 202657.9%30%9.5%1.8%0.7%
Jun 202661.1%26.2%10%1.9%0.69%
Jul 202653.2%33.6%10.6%2.1%0.51%
Aug 202653.9%34.6%8.9%2.1%0.52%
Sep 202648%42.2%7.9%1.5%0.45%

How has the Burnsco and Smart Marine comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand marine chandlery retailers in September 2026?

2 changes

  1. In September 2026, Burnsco gained share of searches among marine chandlery retailers in New Zealand, from 34.6% to 42.2%.

  2. In September 2026, Smart Marine lost share of searches among marine chandlery retailers in New Zealand, from 8.9% to 7.9%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Burnsco’s and Smart Marine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burnsco

11 branded search terms

  • Burnsco
  • burnsco for sale
  • burnsco gift voucher
  • burnsco marine
  • burnsco marine tauranga
  • burnsco mount
  • burnsco nelson nelson
  • burnsco pukekohe
  • burnsco sale
  • burnsco tga
  • burnsco voucher

Smart Marine

8 branded search terms

  • mount smart marine
  • mt smart marine
  • smart marine
  • smart marine boats
  • smart marine company
  • smart marine mount
  • smart marine superstore
  • smartmarine

How the Brand Demand Index is measured

Other head-to-heads among marine chandlery retailers

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