Brandwave

How popular isBurnsco?

In September 2026, people searched for Burnsco by name about 35,900 times in New Zealand, a 13.1% increase from the previous year. These searches made up 42.2% of all New Zealand marine chandlery retailer searches, placing Burnsco second out of five retailers. When we asked both ChatGPT and Google AI Overviews about marine chandlery retailers, Burnsco appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Burnsco is the second most searched of 5 competitors and the most recommended in AI answers.

  1. Marine DealsShare of searches 48%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  2. BurnscoShare of searches 42.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Smart MarineShare of searches 7.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Lusty & BlundellShare of searches 1.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. Fosters Ship ChandleryShare of searches 0.45%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
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Top marine chandlery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Burnsco appeared in all three answers. Burnsco is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Burnsco1st
  2. Smart Marine2nd
  3. Fosters Ship Chandlery3rd
  4. Marine Deals4th
  5. Lusty & Blundell5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about marine chandlery retailers

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which marine chandlery retailers compete with Burnsco?

Burnsco against marine chandlery retailers in New Zealand, by month

Share of searches by month for Marine Deals, Burnsco, Smart Marine. The figures are in the table below the chart.

View monthly share of searches table
MonthMarine DealsBurnscoSmart MarineLusty & BlundellFosters Ship Chandlery
Oct 202553.2%33.9%10.7%1.7%0.57%
Nov 202553.3%33.8%10.7%1.7%0.46%
Dec 202549.1%37.5%12%1%0.37%
Jan 202653.8%33.6%10.8%1.4%0.4%
Feb 202653.5%33.4%10.7%1.7%0.6%
Mar 202654.5%34.2%9%1.7%0.58%
Apr 202653.3%33.8%10.7%1.7%0.56%
May 202657.9%30%9.5%1.8%0.7%
Jun 202661.1%26.2%10%1.9%0.69%
Jul 202653.2%33.6%10.6%2.1%0.51%
Aug 202653.9%34.6%8.9%2.1%0.52%
Sep 202648%42.2%7.9%1.5%0.45%

  1. 1.Marine Deals

    48%

    Held 1st. 40.8K estimated branded searches, +22.2% vs prior month. Share -5.9 points.

  2. 2.Burnsco

    42.2%

    Held 2nd. 35.9K estimated branded searches, +67.3% vs prior month. Share +7.6 points.

  3. 3.Smart Marine

    7.9%

    Held 3rd. 6.7K estimated branded searches, +22.2% vs prior month. Share -1 points.

  4. 4.Lusty & Blundell

    1.5%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Fosters Ship Chandlery

    0.45%

    Held 5th. 380 estimated branded searches, +18.8% vs prior month. Share -0.1 points.

Compare popularity between Burnsco and its closest rivals

Every comparison with Burnsco

12 comparisons

How has branded search demand for Burnsco changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Burnsco in New Zealand rose from 31.7K to 35.9K.
  • Across the 12 months ending September 2026, Burnsco’s share of searches among marine chandlery retailers in New Zealand increased from 33.9% to 42.2%.
  • Across the 12 months ending September 2026, Burnsco’s share of searches among marine chandlery retailers in New Zealand peaked at 42.2% in September 2026 and was lowest at 26.2% in June 2026.

How did search popularity change for New Zealand marine chandlery retailers in September 2026?

5 changes

  1. In September 2026, Burnsco gained share of searches among marine chandlery retailers in New Zealand, from 34.6% to 42.2%.

  2. In September 2026, Marine Deals lost share of searches among marine chandlery retailers in New Zealand, from 53.9% to 48%.

  3. In September 2026, Smart Marine lost share of searches among marine chandlery retailers in New Zealand, from 8.9% to 7.9%.

  4. In September 2026, Lusty & Blundell lost share of searches among marine chandlery retailers in New Zealand, from 2.1% to 1.5%.

  5. Estimated monthly branded searches for Fosters Ship Chandlery in New Zealand fell 28.3% over 12 measured months, from 530 to 380 in September 2026.

How are Burnsco’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Burnsco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Burnsco
  • burnsco for sale
  • burnsco gift voucher
  • burnsco marine
  • burnsco marine tauranga
  • burnsco mount
  • burnsco nelson nelson
  • burnsco pukekohe
  • burnsco sale
  • burnsco tga
  • burnsco voucher

How the Brand Demand Index is measured

Who owns Burnsco?

Burnsco is owned by HAURAKI MARINE LIMITED. Brandwave does not track any other brands owned by HAURAKI MARINE LIMITED.

Do you work for Burnsco? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Burnsco compete?

Burnsco is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
hunting and fishing retailers3rd of 1025.2%Show ranking
Marine chandlery retailers2nd of 542.2%Shown above
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