Brandwave

Burnsco vs Capital Fishing:Which is more popular?

In September 2026, Burnsco had more branded searches than Capital Fishing among hunting and fishing retailers in New Zealand. Burnsco had about 35,900 branded searches, while Capital Fishing had 480. Burnsco made up 25.2% of all hunting and fishing retailer searches we track, and Capital Fishing accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about hunting and fishing retailers, Burnsco and Capital Fishing each appeared in two of the three answers. Burnsco was mentioned before Capital Fishing in two out of three answers.

Among hunting and fishing retailers in New Zealand in September 2026

Who do people search for more?

Burnsco, about 75 searches for every 1 for Capital Fishing

Burnsco 35.9K searchesCapital Fishing 480 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Burnsco in 2 of 3Capital Fishing in 2 of 3

Who does AI recommend more?

Burnsco, named ahead of Capital Fishing in 2 of 3 answers

Burnsco first in 2Capital Fishing first in 1

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Top hunting and fishing retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Burnsco and Capital Fishing were each mentioned in two out of three: in two of the three ChatGPT answers. Burnsco was listed before Capital Fishing in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hunting & Fishing1st
  2. Marine Deals2nd
  3. Burnsco3rd
  4. Capital Fishing4th
  5. Reloaders Supplies–
  6. Complete Angler–
  7. Kilwell Sports–
  8. Kelly Country–
  9. Shooter Ready–
  10. Wild Outdoorsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hunting and fishing retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Burnsco or Capital Fishing more popular in search?

This chart shows how often people search Google for Burnsco and Capital Fishing by name. Each line represents a brand's share of searches for all ten hunting and fishing retailers we track, month by month, from searches in New Zealand.

Burnsco and Capital Fishing among hunting and fishing retailers in New Zealand, by month

Share of searches by month for Burnsco, Capital Fishing. The figures are in the table below the chart.

View monthly share of searches table
MonthHunting & FishingMarine DealsBurnscoReloaders SuppliesComplete AnglerKilwell SportsCapital FishingKelly CountryShooter ReadyWild Outdoorsman
Oct 202541.7%33.6%21.4%0.88%0.59%0.59%0.26%0.4%0.32%0.26%
Nov 202546.6%30.8%19.6%0.66%0.66%0.45%0.36%0.3%0.3%0.3%
Dec 202549.8%27.1%20.7%0.36%0.58%0.36%0.36%0.17%0.17%0.32%
Jan 202641.9%34%21.3%0.4%0.59%0.46%0.46%0.27%0.22%0.42%
Feb 202641.8%33.8%21.1%0.49%0.68%0.6%0.4%0.4%0.32%0.43%
Mar 202646.7%30.9%19.4%0.55%0.55%0.55%0.3%0.37%0.3%0.4%
Apr 202656.3%25%15.8%0.61%0.44%0.44%0.29%0.44%0.29%0.32%
May 202653.3%28.8%14.9%0.62%0.51%0.51%0.34%0.42%0.34%0.22%
Jun 202649.9%32.9%14.1%0.81%0.39%0.58%0.26%0.58%0.31%0.18%
Jul 202656.2%25%15.8%0.75%0.36%0.44%0.36%0.54%0.36%0.25%
Aug 202651.1%27.8%17.8%0.83%0.49%0.6%0.27%0.6%0.32%0.2%
Sep 202643.2%28.7%25.2%0.7%0.51%0.51%0.34%0.34%0.34%0.23%

How has the Burnsco and Capital Fishing comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hunting and fishing retailers in September 2026?

2 changes

  1. In September 2026, Burnsco gained share of searches among hunting and fishing retailers in New Zealand, from 17.8% to 25.2%.

  2. In September 2026, Capital Fishing rose from 9th to 7th among hunting and fishing retailers in New Zealand.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Burnsco’s and Capital Fishing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burnsco

11 branded search terms

  • Burnsco
  • burnsco for sale
  • burnsco gift voucher
  • burnsco marine
  • burnsco marine tauranga
  • burnsco mount
  • burnsco nelson nelson
  • burnsco pukekohe
  • burnsco sale
  • burnsco tga
  • burnsco voucher

Capital Fishing

1 branded search term

  • capital fishing

How the Brand Demand Index is measured

Other head-to-heads among hunting and fishing retailers

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