Brandwave

Hunting & Fishing vs Marine Deals:Which is more popular?

In September 2026, Hunting & Fishing had more branded searches than Marine Deals among hunting and fishing retailers in New Zealand. Hunting & Fishing had about 61,500 branded searches, while Marine Deals had 40,800. Hunting & Fishing made up 43.2% of all hunting and fishing retailer searches we track, and Marine Deals accounted for 28.7%. When we asked ChatGPT and Google AI Overviews about hunting and fishing retailers, both Hunting & Fishing and Marine Deals appeared in all three answers. Hunting & Fishing was mentioned before Marine Deals in every answer.

Among hunting and fishing retailers in New Zealand in September 2026

Who do people search for more?

Hunting & Fishing, about 51% more searches than Marine Deals

Hunting & Fishing 61.5K searchesMarine Deals 40.8K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Hunting & Fishing in 3 of 3Marine Deals in 3 of 3

Who does AI recommend more?

Hunting & Fishing, named ahead of Marine Deals in every answer

Hunting & Fishing first in 3Marine Deals never first

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Top hunting and fishing retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Hunting & Fishing and Marine Deals showed up in all three answers. Hunting & Fishing was listed before Marine Deals in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hunting & Fishing1st
  2. Marine Deals2nd
  3. Burnsco3rd
  4. Capital Fishing4th
  5. Reloaders Supplies–
  6. Complete Angler–
  7. Kilwell Sports–
  8. Kelly Country–
  9. Shooter Ready–
  10. Wild Outdoorsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hunting and fishing retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Hunting & Fishing or Marine Deals more popular in search?

This chart shows how often people search Google for Hunting & Fishing and Marine Deals by name. Each line represents a brand's share of searches for all ten hunting and fishing retailers we track, month by month, from searches in New Zealand.

Hunting & Fishing and Marine Deals among hunting and fishing retailers in New Zealand, by month

Share of searches by month for Hunting & Fishing, Marine Deals. The figures are in the table below the chart.

View monthly share of searches table
MonthHunting & FishingMarine DealsBurnscoReloaders SuppliesComplete AnglerKilwell SportsCapital FishingKelly CountryShooter ReadyWild Outdoorsman
Oct 202541.7%33.6%21.4%0.88%0.59%0.59%0.26%0.4%0.32%0.26%
Nov 202546.6%30.8%19.6%0.66%0.66%0.45%0.36%0.3%0.3%0.3%
Dec 202549.8%27.1%20.7%0.36%0.58%0.36%0.36%0.17%0.17%0.32%
Jan 202641.9%34%21.3%0.4%0.59%0.46%0.46%0.27%0.22%0.42%
Feb 202641.8%33.8%21.1%0.49%0.68%0.6%0.4%0.4%0.32%0.43%
Mar 202646.7%30.9%19.4%0.55%0.55%0.55%0.3%0.37%0.3%0.4%
Apr 202656.3%25%15.8%0.61%0.44%0.44%0.29%0.44%0.29%0.32%
May 202653.3%28.8%14.9%0.62%0.51%0.51%0.34%0.42%0.34%0.22%
Jun 202649.9%32.9%14.1%0.81%0.39%0.58%0.26%0.58%0.31%0.18%
Jul 202656.2%25%15.8%0.75%0.36%0.44%0.36%0.54%0.36%0.25%
Aug 202651.1%27.8%17.8%0.83%0.49%0.6%0.27%0.6%0.32%0.2%
Sep 202643.2%28.7%25.2%0.7%0.51%0.51%0.34%0.34%0.34%0.23%

How has the Hunting & Fishing and Marine Deals comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hunting and fishing retailers in September 2026?

2 changes

  1. In September 2026, Marine Deals gained share of searches among hunting and fishing retailers in New Zealand, from 27.8% to 28.7%.

  2. In September 2026, Hunting & Fishing lost share of searches among hunting and fishing retailers in New Zealand, from 51.1% to 43.2%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Hunting & Fishing’s and Marine Deals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hunting & Fishing

2 branded search terms

  • Hunting & Fishing
  • hunting fishing

Marine Deals

6 branded search terms

  • Marine Deals
  • marine deals hamilton
  • marine deals nelson
  • marine deals rosebank
  • marine deals voucher
  • marinedeals

How the Brand Demand Index is measured

Other head-to-heads among hunting and fishing retailers

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