Brandwave

Burnsco vs Hunting & Fishing:Which is more popular?

In September 2026, Hunting & Fishing had more branded searches than Burnsco among hunting and fishing retailers in New Zealand. Hunting & Fishing had about 61,500 branded searches, while Burnsco had 35,900. Hunting & Fishing made up 43.2% of all hunting and fishing retailer searches we track, and Burnsco accounted for 25.2%. When we asked ChatGPT and Google AI Overviews about hunting and fishing retailers, Hunting & Fishing appeared in all three answers and Burnsco in two. Hunting & Fishing was mentioned before Burnsco in every answer.

Among hunting and fishing retailers in New Zealand in September 2026

Who do people search for more?

Hunting & Fishing, about 71% more searches than Burnsco

Hunting & Fishing 61.5K searchesBurnsco 35.9K searches

Who does AI mention more?

Hunting & Fishing, mentioned in every answer we collected

Hunting & Fishing in 3 of 3Burnsco in 2 of 3

Who does AI recommend more?

Hunting & Fishing, named ahead of Burnsco in every answer

Hunting & Fishing first in 3Burnsco never first

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Top hunting and fishing retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hunting & Fishing appeared in all three answers. Burnsco was mentioned in two out of three: in two of the three ChatGPT answers. Hunting & Fishing was listed before Burnsco in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hunting & Fishing1st
  2. Marine Deals2nd
  3. Burnsco3rd
  4. Capital Fishing4th
  5. Reloaders Supplies–
  6. Complete Angler–
  7. Kilwell Sports–
  8. Kelly Country–
  9. Shooter Ready–
  10. Wild Outdoorsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about hunting and fishing retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Burnsco or Hunting & Fishing more popular in search?

This chart shows how often people search Google for Burnsco and Hunting & Fishing by name. Each line represents a brand's share of searches for all ten hunting and fishing retailers we track, month by month, from searches in New Zealand.

Burnsco and Hunting & Fishing among hunting and fishing retailers in New Zealand, by month

Share of searches by month for Hunting & Fishing, Burnsco. The figures are in the table below the chart.

View monthly share of searches table
MonthHunting & FishingMarine DealsBurnscoReloaders SuppliesComplete AnglerKilwell SportsCapital FishingKelly CountryShooter ReadyWild Outdoorsman
Oct 202541.7%33.6%21.4%0.88%0.59%0.59%0.26%0.4%0.32%0.26%
Nov 202546.6%30.8%19.6%0.66%0.66%0.45%0.36%0.3%0.3%0.3%
Dec 202549.8%27.1%20.7%0.36%0.58%0.36%0.36%0.17%0.17%0.32%
Jan 202641.9%34%21.3%0.4%0.59%0.46%0.46%0.27%0.22%0.42%
Feb 202641.8%33.8%21.1%0.49%0.68%0.6%0.4%0.4%0.32%0.43%
Mar 202646.7%30.9%19.4%0.55%0.55%0.55%0.3%0.37%0.3%0.4%
Apr 202656.3%25%15.8%0.61%0.44%0.44%0.29%0.44%0.29%0.32%
May 202653.3%28.8%14.9%0.62%0.51%0.51%0.34%0.42%0.34%0.22%
Jun 202649.9%32.9%14.1%0.81%0.39%0.58%0.26%0.58%0.31%0.18%
Jul 202656.2%25%15.8%0.75%0.36%0.44%0.36%0.54%0.36%0.25%
Aug 202651.1%27.8%17.8%0.83%0.49%0.6%0.27%0.6%0.32%0.2%
Sep 202643.2%28.7%25.2%0.7%0.51%0.51%0.34%0.34%0.34%0.23%

How has the Burnsco and Hunting & Fishing comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hunting and fishing retailers in September 2026?

2 changes

  1. In September 2026, Burnsco gained share of searches among hunting and fishing retailers in New Zealand, from 17.8% to 25.2%.

  2. In September 2026, Hunting & Fishing lost share of searches among hunting and fishing retailers in New Zealand, from 51.1% to 43.2%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Burnsco’s and Hunting & Fishing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Burnsco

11 branded search terms

  • Burnsco
  • burnsco for sale
  • burnsco gift voucher
  • burnsco marine
  • burnsco marine tauranga
  • burnsco mount
  • burnsco nelson nelson
  • burnsco pukekohe
  • burnsco sale
  • burnsco tga
  • burnsco voucher

Hunting & Fishing

2 branded search terms

  • Hunting & Fishing
  • hunting fishing

How the Brand Demand Index is measured

Other head-to-heads among hunting and fishing retailers

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