Brandwave

Fosters Ship Chandlery vs Smart Marine:Which is more popular?

In September 2026, Smart Marine had more branded searches than Fosters Ship Chandlery among marine chandlery retailers in New Zealand. Smart Marine had about 6,710 branded searches, while Fosters Ship Chandlery had 380. Smart Marine made up 7.9% of all marine chandlery retailer searches we track, and Fosters Ship Chandlery accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about marine chandlery retailers, both Fosters Ship Chandlery and Smart Marine appeared in all three answers. Smart Marine was mentioned before Fosters Ship Chandlery in every answer.

Among marine chandlery retailers in New Zealand in September 2026

Who do people search for more?

Smart Marine, about 18 searches for every 1 for Fosters Ship Chandlery

Smart Marine 6.7K searchesFosters Ship Chandlery 380 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Fosters Ship Chandlery in 3 of 3Smart Marine in 3 of 3

Who does AI recommend more?

Smart Marine, named ahead of Fosters Ship Chandlery in every answer

Smart Marine first in 3Fosters Ship Chandlery never first

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Top marine chandlery retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Fosters Ship Chandlery and Smart Marine showed up in all three answers. Smart Marine was listed before Fosters Ship Chandlery in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Burnsco1st
  2. Smart Marine2nd
  3. Fosters Ship Chandlery3rd
  4. Marine Deals4th
  5. Lusty & Blundell5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about marine chandlery retailers

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Fosters Ship Chandlery or Smart Marine more popular in search?

This chart shows how often people search Google for Fosters Ship Chandlery and Smart Marine by name. Each line represents a brand's share of searches for all five marine chandlery retailers we track, month by month, from searches in New Zealand.

Fosters Ship Chandlery and Smart Marine among marine chandlery retailers in New Zealand, by month

Share of searches by month for Smart Marine, Fosters Ship Chandlery. The figures are in the table below the chart.

View monthly share of searches table
MonthMarine DealsBurnscoSmart MarineLusty & BlundellFosters Ship Chandlery
Oct 202553.2%33.9%10.7%1.7%0.57%
Nov 202553.3%33.8%10.7%1.7%0.46%
Dec 202549.1%37.5%12%1%0.37%
Jan 202653.8%33.6%10.8%1.4%0.4%
Feb 202653.5%33.4%10.7%1.7%0.6%
Mar 202654.5%34.2%9%1.7%0.58%
Apr 202653.3%33.8%10.7%1.7%0.56%
May 202657.9%30%9.5%1.8%0.7%
Jun 202661.1%26.2%10%1.9%0.69%
Jul 202653.2%33.6%10.6%2.1%0.51%
Aug 202653.9%34.6%8.9%2.1%0.52%
Sep 202648%42.2%7.9%1.5%0.45%

How has the Fosters Ship Chandlery and Smart Marine comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand marine chandlery retailers in September 2026?

2 changes

  1. In September 2026, Smart Marine lost share of searches among marine chandlery retailers in New Zealand, from 8.9% to 7.9%.

  2. Estimated monthly branded searches for Fosters Ship Chandlery in New Zealand fell 28.3% over 12 measured months, from 530 to 380 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Fosters Ship Chandlery’s and Smart Marine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fosters Ship Chandlery

2 branded search terms

  • fosters chandlery
  • fosters ship chandlery

Smart Marine

8 branded search terms

  • mount smart marine
  • mt smart marine
  • smart marine
  • smart marine boats
  • smart marine company
  • smart marine mount
  • smart marine superstore
  • smartmarine

How the Brand Demand Index is measured

Other head-to-heads among marine chandlery retailers

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