Kilwell Sports vs Wild Outdoorsman:Which is more popular by branded search in New Zealand?
In August 2026, Kilwell Sports had more branded searches than Wild Outdoorsman among hunting and fishing retailers in New Zealand. Kilwell Sports was estimated to have 720 branded searches compared to Wild Outdoorsman’s 170, and held a 0.55% Share of Search versus Wild Outdoorsman’s 0.13%.
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Which is more popular in search, Kilwell Sports or Wild Outdoorsman?
Fishing tackle, marine and hunting supplies retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kilwell Sports, Wild Outdoorsman. The figures are in the table below the chart.
View monthly share of search table
| Month | Hunting & Fishing | Marine Deals | Burnsco | Reloaders Supplies | Kelly Country | Kilwell Sports | Complete Angler | Shooter Ready | Wild Outdoorsman |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 36.3% | 23.3% | 0.81% | 0.37% | 0.55% | 0.55% | 0.3% | 0.24% |
| Nov 2025 | 42.4% | 33.6% | 21.6% | 0.61% | 0.28% | 0.41% | 0.61% | 0.28% | 0.28% |
| Dec 2025 | 45.7% | 29.8% | 22.6% | 0.34% | 0.16% | 0.34% | 0.54% | 0.16% | 0.3% |
| Jan 2026 | 38.1% | 36.9% | 22.9% | 0.37% | 0.25% | 0.42% | 0.55% | 0.2% | 0.37% |
| Feb 2026 | 37.6% | 36.5% | 23.3% | 0.45% | 0.37% | 0.55% | 0.62% | 0.3% | 0.37% |
| Mar 2026 | 42.7% | 32.9% | 22% | 0.51% | 0.34% | 0.51% | 0.51% | 0.28% | 0.34% |
| Apr 2026 | 52% | 27.5% | 18.1% | 0.57% | 0.41% | 0.41% | 0.41% | 0.28% | 0.28% |
| May 2026 | 49.1% | 31.7% | 16.7% | 0.58% | 0.39% | 0.48% | 0.48% | 0.32% | 0.17% |
| Jun 2026 | 45.5% | 35.9% | 16% | 0.75% | 0.54% | 0.54% | 0.36% | 0.29% | 0.13% |
| Jul 2026 | 51.8% | 28.3% | 17.5% | 0.7% | 0.5% | 0.41% | 0.34% | 0.34% | 0.18% |
| Aug 2026 | 46% | 31.9% | 19.4% | 0.76% | 0.55% | 0.55% | 0.45% | 0.3% | 0.13% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Kilwell Sports and Wild Outdoorsman comparison changed over the last 12 months?
3 findings
- Kilwell Sports was ahead of Wild Outdoorsman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kilwell Sports’ estimated Share of Search among hunting and fishing retailers in New Zealand held steady at 0.55%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 11 months ending August 2026, Wild Outdoorsman’s estimated Share of Search among hunting and fishing retailers in New Zealand moved from 0.24% to 0.13%, and its estimated monthly branded searches moved from 390 to 170.
How did search popularity change for New Zealand hunting and fishing retailers in August 2026?
2 changes
Estimated monthly branded searches for Wild Outdoorsman in New Zealand fell 56.4% over 11 measured months, from 390 to 170 in August 2026.
Estimated monthly branded searches for Kilwell Sports in New Zealand fell 18.2% over 11 measured months, from 880 to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kilwell Sports’ and Wild Outdoorsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kilwell Sports
1 branded search term
- Kilwell Sports
Wild Outdoorsman
1 branded search term
- Wild Outdoorsman
Put your own brand in this comparison
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