Brandwave

How popular isMacpac?

In September 2026, people searched for Macpac by name about 54,300 times in New Zealand, a 15% decrease from the previous year. These searches made up 27.2% of all New Zealand outdoor equipment retailer searches, placing Macpac third out of five retailers. When we asked both ChatGPT and Google AI Overviews about outdoor equipment retailers, Macpac appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Macpac is the third most searched of 5 competitors and the most recommended in AI answers.

  1. Hunting & FishingShare of searches 32.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  2. KathmanduShare of searches 30.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. MacpacShare of searches 27.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Torpedo7Share of searches 6.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Bivouac OutdoorShare of searches 3.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top outdoor equipment retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Macpac appeared in all three answers. Macpac is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Bivouac Outdoor2nd
  3. Kathmandu3rd
  4. Hunting & Fishing4th
  5. Torpedo7–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu3 of 3Named in 3 of 3 ChatGPT answers
  • Macpac3 of 3Named in 3 of 3 ChatGPT answers
  • Bivouac Outdoor3 of 3Named in 3 of 3 ChatGPT answers
  • Hunting & Fishing2 of 3Named in 2 of 3 ChatGPT answers
  • Torpedo70 of 3Named in 0 of 3 ChatGPT answers

See every answer about outdoor equipment retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which outdoor equipment retailers compete with Macpac?

Macpac against outdoor equipment retailers in New Zealand, by month

Share of searches by month for Hunting & Fishing, Kathmandu, Macpac, Torpedo7, Bivouac Outdoor. The figures are in the table below the chart.

View monthly share of searches table
MonthHunting & FishingKathmanduMacpacTorpedo7Bivouac Outdoor
Oct 202526%24.2%25.6%20.8%3.4%
Nov 202526%24%21%25.6%3.4%
Dec 202531%20.2%20.7%24.8%3.3%
Jan 202628%22.6%23.3%22.5%3.7%
Feb 202620.2%19.3%20.5%36%4%
Mar 202626.8%25%26.3%17.6%4.3%
Apr 202631.8%29.3%26.1%9.4%3.4%
May 202630.4%29%30.1%7.3%3.3%
Jun 202623.9%33.5%33.8%5.7%3.1%
Jul 202628.9%33.7%28%5.7%3.8%
Aug 202628.3%32.2%28.2%6.8%4.6%
Sep 202632.5%30.4%27.2%6.4%3.5%

  1. 1.Hunting & Fishing

    32.5%

    Moved from 2nd to 1st. 61.5K estimated branded searches, 0% vs prior month. Share +4.2 points.

  2. 2.Kathmandu

    30.4%

    Moved from 1st to 2nd. 57.6K estimated branded searches, -17.6% vs prior month. Share -1.7 points.

  3. 3.Macpac

    27.2%

    Held 3rd. 51.5K estimated branded searches, -15.9% vs prior month. Share -1 points.

  4. 4.Torpedo7

    6.4%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Bivouac Outdoor

    3.5%

    Held 5th. 6.6K estimated branded searches, -33.3% vs prior month. Share -1.1 points.

Compare popularity between Macpac and its closest rivals

Every comparison with Macpac

42 comparisons

How has branded search demand for Macpac changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Macpac in New Zealand fell from 64K to 54.3K.
  • Across the 12 months ending September 2026, Macpac’s share of searches among outdoor equipment retailers in New Zealand increased from 25.6% to 27.2%.
  • Across the 12 months ending September 2026, Macpac’s share of searches among outdoor equipment retailers in New Zealand peaked at 33.8% in June 2026 and was lowest at 20.5% in February 2026.
  • Across the 12 months ending September 2026, Macpac fell from 2nd to 3rd among outdoor equipment retailers in New Zealand.

How did search popularity change for New Zealand outdoor equipment retailers in September 2026?

5 changes

  1. In September 2026, Hunting & Fishing overtook Kathmandu to become the leader among outdoor equipment retailers in New Zealand, with 32.5% of the searches.

  2. In September 2026, Kathmandu lost share of searches among outdoor equipment retailers in New Zealand, from 32.2% to 30.4%.

  3. In September 2026, Bivouac Outdoor lost share of searches among outdoor equipment retailers in New Zealand, from 4.6% to 3.5%.

  4. In September 2026, Macpac lost share of searches among outdoor equipment retailers in New Zealand, from 28.2% to 27.2%.

  5. Estimated monthly branded searches for Torpedo7 in New Zealand fell 75.5% over 12 measured months, from 49.5K to 12.1K in September 2026.

How are Macpac’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Macpac’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Macpac
  • macpac bags
  • macpac camping gear
  • macpac colombo st
  • macpac fleece
  • macpac jacket
  • macpac merino
  • macpac outdoor clothing
  • macpac outdoor gear
  • macpac outlet
  • macpac packs
  • macpac queen st
  • macpac queensgate
  • macpac rain jacket
  • macpac sale
  • macpac sleeping bags
  • macpac st lukes
  • macpac te rapa
  • macpac tents
  • macpac tower junction
  • macpac vest
  • macpac westgate

Do you work for Macpac? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Macpac compete?

Macpac is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Outdoor clothing brands2nd of 1226.9%Show ranking
outdoor equipment retailers3rd of 527.2%Shown above
Waterproof jacket brands2nd of 731.6%Show ranking
Backpack brands2nd of 841.7%Show ranking
Camping gear brands2nd of 941.9%Show ranking
Tramping pack brands2nd of 844.9%Show ranking
Camping chair brands2nd of 845.1%Show ranking
Sleeping bag brands2nd of 846.3%Show ranking
Snow pants brands1st of 849.9%Show ranking
Base layer brands1st of 882.4%Show ranking
Merino clothing brands7th of 81.1%Show ranking
Creator with pink hair and a pink jacket

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