Bivouac Outdoor vs Macpac:Which is more popular in New Zealand?
In October 2026, Macpac had more branded searches than Bivouac Outdoor among outdoor equipment retailers in New Zealand. Macpac had about 53,400 branded searches, while Bivouac Outdoor had 9,900. Macpac made up 27% of all outdoor equipment retailer searches we track, and Bivouac Outdoor accounted for 5%. When we asked ChatGPT and Google AI Overviews about outdoor equipment retailers, both Bivouac Outdoor and Macpac appeared in all three answers. Macpac was mentioned before Bivouac Outdoor in two out of three answers.
Who do people search for more?
Macpac, about 5 searches for every 1 for Bivouac Outdoor
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Macpac, named ahead of Bivouac Outdoor in 2 of 3 answers
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Top outdoor equipment retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Bivouac Outdoor and Macpac showed up in all three answers. Macpac was listed before Bivouac Outdoor in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kathmandu3 of 3Named in 3 of 3 ChatGPT answers- Macpac3 of 3Named in 3 of 3 ChatGPT answers
Bivouac Outdoor3 of 3Named in 3 of 3 ChatGPT answers
Hunting & Fishing2 of 3Named in 2 of 3 ChatGPT answers
Torpedo70 of 3Named in 0 of 3 ChatGPT answers
See every answer about outdoor equipment retailers
3 answers
Asked ChatGPT
“Which outdoor retailer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best outdoor retailers in New Zealand?”
Asked ChatGPT
“What's the best outdoor retailer in New Zealand for camping gear?”
Searched Google, AI Overview
“outdoor stores nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“camping gear nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bivouac Outdoor or Macpac more popular in search?
This chart shows how often people search Google for Bivouac Outdoor and Macpac by name. Each line represents a brand's share of searches for all five outdoor equipment retailers we track, month by month, from searches in New Zealand.
Share of searches by month for Macpac, Bivouac Outdoor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hunting & Fishing | Kathmandu | Macpac | Torpedo7 | Bivouac Outdoor |
|---|---|---|---|---|---|
| Nov 2025 | 26% | 24% | 21% | 25.6% | 3.4% |
| Dec 2025 | 31% | 20.2% | 20.7% | 24.8% | 3.3% |
| Jan 2026 | 28% | 22.6% | 23.3% | 22.5% | 3.7% |
| Feb 2026 | 20.1% | 19.3% | 20.5% | 36% | 4% |
| Mar 2026 | 26.8% | 25% | 26.3% | 17.6% | 4.3% |
| Apr 2026 | 31.8% | 29.3% | 26.1% | 9.4% | 3.4% |
| May 2026 | 30.4% | 29% | 30.1% | 7.3% | 3.3% |
| Jun 2026 | 23.8% | 33.5% | 33.8% | 5.7% | 3.1% |
| Jul 2026 | 28.9% | 33.7% | 28% | 5.7% | 3.8% |
| Aug 2026 | 28.3% | 32.2% | 28.2% | 6.8% | 4.6% |
| Sep 2026 | 32.4% | 30.5% | 27.2% | 6.4% | 3.5% |
| Oct 2026 | 31% | 29.5% | 27% | 7.5% | 5% |
How has branded search for Bivouac Outdoor and Macpac changed in New Zealand over the last 12 months?
3 findings
- Macpac was ahead of Bivouac Outdoor in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bivouac Outdoor’s share of searches among outdoor equipment retailers in New Zealand moved from 3.4% to 5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending October 2026, Macpac’s share of searches among outdoor equipment retailers in New Zealand moved from 21% to 27%, and its estimated monthly branded searches moved from 74.1K to 53.4K.
How did search popularity change for New Zealand outdoor equipment retailers in October 2026?
2 changes
In October 2026, Bivouac Outdoor gained share of searches among outdoor equipment retailers in New Zealand, from 3.5% to 5%.
Estimated monthly branded searches for Macpac in New Zealand fell 28% over 12 measured months, from 74.1K to 53.4K in October 2026.
How are Bivouac Outdoor’s and Macpac’s branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Bivouac Outdoor’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bivouac Outdoor
1 branded search term
- bivouac outdoor
Macpac
18 branded search terms
- Macpac
- macpac bags
- macpac camping gear
- macpac colombo st
- macpac fleece
- macpac outdoor clothing
- macpac outdoor gear
- macpac outlet
- macpac packs
- macpac queen st
- macpac queensgate
- macpac sale
- macpac st lukes
- macpac te rapa
- macpac tents
- macpac tower junction
- macpac vest
- macpac westgate
Other head-to-heads among outdoor equipment retailers
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