Macpac vs Patagonia:Which is more popular by branded search in New Zealand?
In August 2026, Macpac had more branded searches than Patagonia among outdoor clothing brands in New Zealand. Macpac was estimated to have 82.2K branded searches compared to Patagonia’s 40.4K, and held a 26% Share of Search versus Patagonia’s 12.8%.
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Which is more popular in search, Macpac or Patagonia?
Compare the outdoor clothing brands New Zealanders buy jackets, layers and adventure gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Macpac, Patagonia. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Patagonia | Swanndri | Arc'teryx | The North Face | Icebreaker | Columbia | Earth Sea Sky | Rab |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 32.8% | 11% | 7.6% | 5.5% | 2.9% | 2.5% | 0.49% | 0.97% | 0.48% |
| Nov 2025 | 39% | 31.5% | 9.6% | 8% | 5.3% | 2.8% | 2.3% | 0.41% | 0.72% | 0.34% |
| Dec 2025 | 39.6% | 34.4% | 9.1% | 6.6% | 4.7% | 2.4% | 1.8% | 0.43% | 0.68% | 0.32% |
| Jan 2026 | 39.2% | 31.3% | 11.8% | 5.4% | 5.5% | 3.3% | 1.7% | 0.58% | 0.9% | 0.41% |
| Feb 2026 | 36.1% | 31.7% | 12.5% | 6.7% | 5.6% | 3.2% | 2% | 0.65% | 0.96% | 0.54% |
| Mar 2026 | 36.4% | 32.1% | 11.2% | 7.8% | 5% | 3.2% | 2.1% | 0.63% | 0.95% | 0.57% |
| Apr 2026 | 38% | 29% | 10.9% | 9.4% | 5.1% | 3.3% | 2.2% | 0.72% | 0.89% | 0.6% |
| May 2026 | 36.1% | 29.5% | 9.1% | 10.2% | 5% | 4.8% | 2.3% | 1.5% | 0.93% | 0.56% |
| Jun 2026 | 36.1% | 27.9% | 8.1% | 10.7% | 5.9% | 6.2% | 1.9% | 1.7% | 0.98% | 0.47% |
| Jul 2026 | 38% | 26% | 8.5% | 9.6% | 6.3% | 6.5% | 2.2% | 1.2% | 1.1% | 0.51% |
| Aug 2026 | 33.9% | 26% | 12.8% | 9.5% | 8.2% | 4.8% | 2.5% | 0.92% | 0.89% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Macpac and Patagonia comparison changed over the last 12 months?
3 findings
- Macpac was ahead of Patagonia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 32.8% to 26%, and its estimated monthly branded searches moved from 83K to 82.2K.
- Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 11% to 12.8%, and its estimated monthly branded searches moved from 27.8K to 40.4K.
How did search popularity change for New Zealand outdoor clothing brands in August 2026?
2 changes
In August 2026, Patagonia overtook Swanndri to rank 3rd among outdoor clothing brands in New Zealand, at 12.8%.
Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand has lost ground for 3 months in a row, from 29.5% to 26% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Macpac’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Macpac
25 branded search terms
- Macpac
- macpac bags
- macpac camping gear
- macpac co nz
- macpac colombo st
- macpac fleece
- macpac jacket
- macpac near me
- macpac nz
- macpac online
- macpac outdoor clothing
- macpac outdoor gear
- macpac outlet
- macpac packs
- macpac queen st
- macpac queensgate
- macpac rain jacket
- macpac sale
- macpac sleeping bags
- macpac st lukes
- macpac te rapa
- macpac tents
- macpac tower junction
- macpac vest
- macpac westgate
Patagonia
20 branded search terms
- patagonia
- patagonia backpacks
- patagonia black hole
- patagonia cap
- patagonia coats
- patagonia hoody
- patagonia houdini
- patagonia inc
- patagonia jumper
- patagonia nano puff
- patagonia near me
- patagonia nz
- patagonia online
- patagonia purse
- patagonia r
- patagonia rain gear
- patagonia sale
- patagonia synchilla
- patagonia torrentshell
- patagonia torrentshell 3l
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.