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Outdoor clothing brands in New Zealand:Which brands are most popular in search?

In August 2026, Kathmandu was the most searched among outdoor clothing brands in New Zealand, with an estimated 107K branded searches and 33.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Kathmandu33.9%
  2. Macpac26%
  3. Patagonia12.8%
  4. Swanndri9.5%
  5. Arc'teryx8.2%
  6. The North Face4.8%
  7. Icebreaker2.5%
  8. Columbia0.92%
  9. Earth Sea Sky0.89%
  10. Rab0.56%

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Share of SearchLeaderboard

Compare the outdoor clothing brands New Zealanders buy jackets, layers and adventure gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among outdoor clothing brands in New Zealand, by month

Share of Search by month for Kathmandu, Macpac, Patagonia, Swanndri, Arc'teryx, The North Face, Icebreaker. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacPatagoniaSwanndriArc'teryxThe North FaceIcebreakerColumbiaEarth Sea SkyRab
Oct 202535.7%32.8%11%7.6%5.5%2.9%2.5%0.49%0.97%0.48%
Nov 202539%31.5%9.6%8%5.3%2.8%2.3%0.41%0.72%0.34%
Dec 202539.6%34.4%9.1%6.6%4.7%2.4%1.8%0.43%0.68%0.32%
Jan 202639.2%31.3%11.8%5.4%5.5%3.3%1.7%0.58%0.9%0.41%
Feb 202636.1%31.7%12.5%6.7%5.6%3.2%2%0.65%0.96%0.54%
Mar 202636.4%32.1%11.2%7.8%5%3.2%2.1%0.63%0.95%0.57%
Apr 202638%29%10.9%9.4%5.1%3.3%2.2%0.72%0.89%0.6%
May 202636.1%29.5%9.1%10.2%5%4.8%2.3%1.5%0.93%0.56%
Jun 202636.1%27.9%8.1%10.7%5.9%6.2%1.9%1.7%0.98%0.47%
Jul 202638%26%8.5%9.6%6.3%6.5%2.2%1.2%1.1%0.51%
Aug 202633.9%26%12.8%9.5%8.2%4.8%2.5%0.92%0.89%0.56%
Sep 2026——————————

This month’s ranking, August 2026

  1. 1.Kathmandu

    33.9%

    held 1st · 107K estimated branded searches · -24.5% vs prior month · -4.1 points

  2. 2.Macpac

    26%

    held 2nd · 82.2K estimated branded searches · -15.3% vs prior month · 0 points

  3. 3.Patagonia

    12.8%

    moved from 4th to 3rd · 40.4K estimated branded searches · +26.7% vs prior month · +4.2 points

  4. 4.Swanndri

    9.5%

    moved from 3rd to 4th · 30K estimated branded searches · -15.9% vs prior month · -0.1 points

  5. 5.Arc'teryx

    8.2%

    moved from 6th to 5th · 26K estimated branded searches · +10.6% vs prior month · +1.9 points

  6. 6.The North Face

    4.8%

    moved from 5th to 6th · 15.2K estimated branded searches · -37.5% vs prior month · -1.7 points

  7. 7.Icebreaker

    2.5%

    held 7th · 7.9K estimated branded searches · -2.7% vs prior month · +0.3 points

  8. 8.Columbia

    0.92%

    held 8th · 2.9K estimated branded searches · -36.5% vs prior month · -0.3 points

  9. 9.Earth Sea Sky

    0.89%

    held 9th · 2.8K estimated branded searches · -33.1% vs prior month · -0.2 points

  10. 10.Rab

    0.56%

    held 10th · 1.8K estimated branded searches · -7.4% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among outdoor clothing brands in New Zealand?

In August 2026, Kathmandu was the most searched among outdoor clothing brands in New Zealand, with an estimated 107K branded searches and 33.9% estimated Share of Search within this set. Macpac is in 2nd place, 7.9 percentage points behind at 26% Share of Search.

New Zealand outdoor clothing brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kathmandu35.7% → 33.9%39.6%Dec 202533.9%Aug 20261st
Macpac32.8% → 26%34.4%Dec 202526%Aug 20262nd
Patagonia11% → 12.8%12.8%Aug 20268.1%Jun 20263rd
Swanndri7.6% → 9.5%10.7%Jun 20265.4%Jan 20264th
Arc'teryx5.5% → 8.2%8.2%Aug 20264.7%Dec 20255th
The North Face2.9% → 4.8%6.5%Jul 20262.4%Dec 20256th
Icebreaker2.5%2.5%Aug 20261.7%Jan 20267th
Columbia0.49% → 0.92%1.7%Jun 20260.41%Nov 20259th → 8th
Earth Sea Sky0.97% → 0.89%1.1%Jul 20260.68%Dec 20258th → 9th
Rab0.48% → 0.56%0.6%Apr 20260.32%Dec 202510th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among outdoor clothing brands in New Zealand decreased from 35.7% to 33.9%.
  • Across the 11 months ending August 2026, Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand decreased from 32.8% to 26%.
  • Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among outdoor clothing brands in New Zealand increased from 11% to 12.8%.
  • Across the 11 months ending August 2026, Swanndri’s estimated Share of Search among outdoor clothing brands in New Zealand increased from 7.6% to 9.5%.
  • Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among outdoor clothing brands in New Zealand increased from 5.5% to 8.2%.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among outdoor clothing brands in New Zealand increased from 2.9% to 4.8%.
  • Across the 11 months ending August 2026, Kathmandu’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 39.6% in December 2025 and was lowest at 33.9% in August 2026.
  • Across the 11 months ending August 2026, Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 34.4% in December 2025 and was lowest at 26% in August 2026.
  • Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 12.8% in August 2026 and was lowest at 8.1% in June 2026.
  • Across the 11 months ending August 2026, Swanndri’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 10.7% in June 2026 and was lowest at 5.4% in January 2026.
  • Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 8.2% in August 2026 and was lowest at 4.7% in December 2025.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 6.5% in July 2026 and was lowest at 2.4% in December 2025.
  • Across the 11 months ending August 2026, Columbia’s estimated Share of Search among outdoor clothing brands in New Zealand peaked at 1.7% in June 2026 and was lowest at 0.41% in November 2025.
  • Across the 11 months ending August 2026, Columbia rose from 9th to 8th among outdoor clothing brands in New Zealand.
  • Across the 11 months ending August 2026, Earth Sea Sky fell from 8th to 9th among outdoor clothing brands in New Zealand.
  • Across the 11 months ending August 2026, Icebreaker and Rab held steady: their estimated Share of Search among outdoor clothing brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand outdoor clothing brands in August 2026?

  1. In August 2026, Arc'teryx overtook The North Face to rank 5th among outdoor clothing brands in New Zealand, at 8.2%.

  2. In August 2026, Patagonia overtook Swanndri to rank 3rd among outdoor clothing brands in New Zealand, at 12.8%.

  3. In August 2026, Kathmandu lost estimated Share of Search among outdoor clothing brands in New Zealand, from 38% to 33.9%.

  4. In August 2026, The North Face lost estimated Share of Search among outdoor clothing brands in New Zealand, from 6.5% to 4.8%.

  5. Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand has lost ground for 3 months in a row, from 29.5% to 26% in August 2026.

  6. Estimated monthly branded searches for Columbia in New Zealand rose 133.9% over 11 measured months, from 1.2K to 2.9K in August 2026.

  7. Estimated monthly branded searches for Swanndri in New Zealand rose 55.1% over 11 measured months, from 19.3K to 30K in August 2026.

  8. Estimated monthly branded searches for Rab in New Zealand rose 45.5% over 11 measured months, from 1.2K to 1.8K in August 2026.

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