Arc'teryx vs Swanndri:Which is more popular by branded search in New Zealand?
In August 2026, Swanndri had more branded searches than Arc'teryx among outdoor clothing brands in New Zealand. Swanndri was estimated to have 30K branded searches compared to Arc'teryx’s 26K, and held a 9.5% Share of Search versus Arc'teryx’s 8.2%.
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Which is more popular in search, Arc'teryx or Swanndri?
Compare the outdoor clothing brands New Zealanders buy jackets, layers and adventure gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Swanndri, Arc'teryx. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Patagonia | Swanndri | Arc'teryx | The North Face | Icebreaker | Columbia | Earth Sea Sky | Rab |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 32.8% | 11% | 7.6% | 5.5% | 2.9% | 2.5% | 0.49% | 0.97% | 0.48% |
| Nov 2025 | 39% | 31.5% | 9.6% | 8% | 5.3% | 2.8% | 2.3% | 0.41% | 0.72% | 0.34% |
| Dec 2025 | 39.6% | 34.4% | 9.1% | 6.6% | 4.7% | 2.4% | 1.8% | 0.43% | 0.68% | 0.32% |
| Jan 2026 | 39.2% | 31.3% | 11.8% | 5.4% | 5.5% | 3.3% | 1.7% | 0.58% | 0.9% | 0.41% |
| Feb 2026 | 36.1% | 31.7% | 12.5% | 6.7% | 5.6% | 3.2% | 2% | 0.65% | 0.96% | 0.54% |
| Mar 2026 | 36.4% | 32.1% | 11.2% | 7.8% | 5% | 3.2% | 2.1% | 0.63% | 0.95% | 0.57% |
| Apr 2026 | 38% | 29% | 10.9% | 9.4% | 5.1% | 3.3% | 2.2% | 0.72% | 0.89% | 0.6% |
| May 2026 | 36.1% | 29.5% | 9.1% | 10.2% | 5% | 4.8% | 2.3% | 1.5% | 0.93% | 0.56% |
| Jun 2026 | 36.1% | 27.9% | 8.1% | 10.7% | 5.9% | 6.2% | 1.9% | 1.7% | 0.98% | 0.47% |
| Jul 2026 | 38% | 26% | 8.5% | 9.6% | 6.3% | 6.5% | 2.2% | 1.2% | 1.1% | 0.51% |
| Aug 2026 | 33.9% | 26% | 12.8% | 9.5% | 8.2% | 4.8% | 2.5% | 0.92% | 0.89% | 0.56% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Arc'teryx and Swanndri comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Arc'teryx took it in January 2026, Swanndri took it in February 2026.
- Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 5.5% to 8.2%, and its estimated monthly branded searches moved from 14K to 26K.
- Across the 11 months ending August 2026, Swanndri’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 7.6% to 9.5%, and its estimated monthly branded searches moved from 19.3K to 30K.
How did search popularity change for New Zealand outdoor clothing brands in August 2026?
3 changes
In August 2026, Arc'teryx overtook The North Face to rank 5th among outdoor clothing brands in New Zealand, at 8.2%.
In August 2026, Patagonia overtook Swanndri to rank 3rd among outdoor clothing brands in New Zealand, at 12.8%.
Estimated monthly branded searches for Swanndri in New Zealand rose 55.1% over 11 measured months, from 19.3K to 30K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Arc'teryx’s and Swanndri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arc'teryx
23 branded search terms
- arc teryx australia
- arc teryx jacket
- arc teryx nz
- arcteryx
- arcteryx alpha sv
- arcteryx ar beta
- arcteryx atom hoody
- arcteryx beanie
- arcteryx beta
- arcteryx beta jacket
- arcteryx beta sl
- arcteryx bird head toque
- arcteryx ca
- arcteryx com
- arcteryx jacket
- arcteryx near me
- arcteryx new zealand
- arcteryx nz
- arcteryx online
- arcteryx outlet
- arcteryx rain jacket
- arcteryx sale
- arcteryx ski gear
Swanndri
23 branded search terms
- swanndri
- swanndri bush shirt
- swanndri clothing
- swanndri co nz
- swanndri coat
- swanndri hoodie
- swanndri jersey
- swanndri mariner zip neck jersey
- swanndri near me
- swanndri nz
- swanndri oilskin
- swanndri oilskin vest
- swanndri online
- swanndri outlet
- swanndri quarter zip
- swanndri sale
- swanndri shirts
- swanndri stores
- swanndri tower junction
- swanndri vest
- swanndri womens
- swanndri womens jacket
- swanndri wool jacket
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