Brandwave

How popular isMons Royale?

In September 2026, people searched for Mons Royale by name about 9,430 times in New Zealand, a 76.6% increase from the previous year. These searches made up 4.8% of all New Zealand outdoor clothing brand searches, placing Mons Royale sixth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about outdoor clothing brands, Mons Royale appeared in two of the five answers and was the eighth most recommended of the 12.

Search and AI answers in September 2026

Mons Royale is the sixth most searched of 12 competitors and the eighth most recommended in AI answers.

  1. KathmanduShare of searches 31.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MacpacShare of searches 26.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. PatagoniaShare of searches 10.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Arc'teryxShare of searches 9.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
  5. Mons RoyaleShare of searches 4.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

+7 more

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Top outdoor clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mons Royale was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mons Royale is the eighth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kathmandu1st
  2. Macpac2nd
  3. Patagonia3rd
  4. The North Face4th
  5. Cactus Outdoor5th
  6. Icebreaker6th
  7. Earth Sea Sky7th
  8. Mons Royale8th
  9. Swanndri9th
  10. Rab10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cactus Outdoor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The North Face3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mons Royale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icebreaker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arc'teryx1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swanndri1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about outdoor clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which outdoor clothing brands compete with Mons Royale?

Mons Royale against outdoor clothing brands in New Zealand, by month

Share of searches by month for Kathmandu, Macpac, Patagonia, Arc'teryx, Swanndri, Mons Royale, The North Face, Cactus Outdoor, Earth Sea Sky. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacPatagoniaArc'teryxSwanndriMons RoyaleThe North FaceCactus OutdoorEarth Sea SkyColumbiaRabIcebreaker
Oct 202531.6%32.7%10.4%6.4%8.1%2.8%2.7%3%1.1%0.44%0.34%0.4%
Nov 202536%30.8%9.3%5.8%9%3.2%2.3%1.9%0.85%0.34%0.23%0.31%
Dec 202534.9%35.2%8.7%5.5%7%2.9%2.2%1.8%0.82%0.39%0.24%0.25%
Jan 202632.6%32.9%11.9%6.5%5.5%2.7%3.2%2.4%1.1%0.51%0.32%0.32%
Feb 202631.4%32.6%12.2%6.2%6.8%3.2%2.7%2.4%1.1%0.59%0.44%0.35%
Mar 202631.5%32.2%10.3%5.6%8.4%3.9%2.6%3%1.1%0.56%0.43%0.43%
Apr 202632.9%28.6%10.4%5.8%10.8%3.5%2.8%2.5%1.1%0.72%0.52%0.37%
May 202630.7%29.9%8.9%5.8%11.6%3.7%3.2%2.7%1.1%1.3%0.51%0.42%
Jun 202631.2%30%7.8%6.5%12.1%3.1%4.1%2.3%1.2%0.89%0.4%0.36%
Jul 202633.4%26.5%8.3%7.2%10.6%4%4.8%2.5%1.3%0.58%0.46%0.42%
Aug 202630.4%25.3%11.4%9%10.3%4.6%4.2%2.3%0.97%0.56%0.45%0.44%
Sep 202631.5%26.9%10.1%9.1%8.6%4.8%3.2%2.5%2.1%0.44%0.43%0.39%

  1. 1.Kathmandu

    31.5%

    Held 1st. 61.2K estimated branded searches, -18.7% vs prior month. Share +1 points.

  2. 2.Macpac

    26.9%

    Held 2nd. 52.3K estimated branded searches, -16.5% vs prior month. Share +1.6 points.

  3. 3.Patagonia

    10.1%

    Held 3rd. 19.6K estimated branded searches, -30.7% vs prior month. Share -1.4 points.

  4. 4.Arc'teryx

    9.1%

    Moved from 5th to 4th. 17.8K estimated branded searches, -20.2% vs prior month. Share +0.1 points.

  5. 5.Swanndri

    8.6%

    Moved from 4th to 5th. 16.8K estimated branded searches, -33.9% vs prior month. Share -1.6 points.

  6. 6.Mons Royale

    4.8%

    Held 6th. 9.3K estimated branded searches, -18.3% vs prior month. Share +0.2 points.

  7. 7.The North Face

    3.2%

    Held 7th. 6.3K estimated branded searches, -40% vs prior month. Share -1 points.

  8. 8.Cactus Outdoor

    2.5%

    Held 8th. 4.8K estimated branded searches, -17.3% vs prior month. Share +0.1 points.

  9. 9.Earth Sea Sky

    2.1%

    Held 9th. 4.1K estimated branded searches, +69.7% vs prior month. Share +1.1 points.

  10. 10.Columbia

    0.44%

    Held 10th. 860 estimated branded searches, -38.1% vs prior month. Share -0.1 points.

  11. 11.Rab

    0.43%

    Held 11th. 830 estimated branded searches, -25.9% vs prior month. Share 0 points.

  12. 12.Icebreaker

    0.39%

    Held 12th. 760 estimated branded searches, -30.3% vs prior month. Share 0 points.

Compare popularity between Mons Royale and its closest rivals

Every comparison with Mons Royale

24 comparisons

How has branded search demand for Mons Royale changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mons Royale in New Zealand rose from 5.3K to 9.4K.
  • Across the 12 months ending September 2026, Mons Royale’s share of searches among outdoor clothing brands in New Zealand increased from 2.8% to 4.8%.
  • Across the 12 months ending September 2026, Mons Royale’s share of searches among outdoor clothing brands in New Zealand peaked at 4.8% in September 2026 and was lowest at 2.7% in January 2026.
  • Across the 12 months ending September 2026, Mons Royale rose from 7th to 6th among outdoor clothing brands in New Zealand.

How did search popularity change for New Zealand outdoor clothing brands in September 2026?

6 changes

  1. In September 2026, Macpac gained share of searches among outdoor clothing brands in New Zealand, from 25.3% to 26.9%.

  2. In September 2026, Earth Sea Sky gained share of searches among outdoor clothing brands in New Zealand, from 0.97% to 2.1%.

  3. In September 2026, Kathmandu gained share of searches among outdoor clothing brands in New Zealand, from 30.4% to 31.5%.

  4. In September 2026, Swanndri lost share of searches among outdoor clothing brands in New Zealand, from 10.3% to 8.6%.

  5. In September 2026, Patagonia lost share of searches among outdoor clothing brands in New Zealand, from 11.4% to 10.1%.

  6. In September 2026, The North Face lost share of searches among outdoor clothing brands in New Zealand, from 4.2% to 3.2%.

How are Mons Royale’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Mons Royale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mons royale
  • mons royale cap
  • mons royale hoodie
  • mons royale jacket
  • mons royale merino
  • mons royale neckwarmer
  • mons royale outlet
  • mons royale pants
  • mons royale sale
  • mons royale shorts
  • mons royale socks
  • mons royale thermals
  • mons royale vest
  • monsroyale

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How the Brand Demand Index is measured

Where does Mons Royale compete?

Mons Royale is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Outdoor clothing brands6th of 124.8%Shown above
Base layer brands2nd of 815.2%Show ranking
Merino clothing brands2nd of 839.9%Show ranking
Mountain bike clothing brands1st of 678.6%Show ranking
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