Mons Royale vs Patagonia:Which is more popular?
In September 2026, Patagonia had more branded searches than Mons Royale among outdoor clothing brands in New Zealand. Patagonia had about 19,600 branded searches, while Mons Royale had 9,310. Patagonia made up 10.1% of all outdoor clothing brand searches we track, and Mons Royale accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about outdoor clothing brands, Patagonia appeared in four of the five answers and Mons Royale in two. Patagonia was mentioned before Mons Royale in three out of four answers that named either.
Who do people search for more?
Patagonia, about 2 searches for every 1 for Mons Royale
Who does AI mention more?
Patagonia, mentioned in 4 of 5 answers, Mons Royale in 2
Who does AI recommend more?
Patagonia, named ahead of Mons Royale in 3 of 4 answers
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Top outdoor clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Patagonia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mons Royale was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Patagonia was listed before Mons Royale in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Kathmandu1st
Macpac2nd- Patagonia3rd
The North Face4th
Cactus Outdoor5th
Icebreaker6th
Earth Sea Sky7th
Mons Royale8th
Swanndri9th
Rab10th- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cactus Outdoor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The North Face3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mons Royale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Icebreaker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arc'teryx1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Swanndri1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor clothing brands
5 answers
Asked ChatGPT
“Which outdoor clothing brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best outdoor clothing brands in New Zealand?”
Asked ChatGPT
“What's the best outdoor clothing brand in New Zealand for wet weather?”
Searched Google, AI Overview
“rain jacket nz”
Searched Google, AI Overview
“hiking clothes nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Mons Royale or Patagonia more popular in search?
This chart shows how often people search Google for Mons Royale and Patagonia by name. Each line represents a brand's share of searches for all 12 outdoor clothing brands we track, month by month, from searches in New Zealand.
Share of searches by month for Patagonia, Mons Royale. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kathmandu | Macpac | Patagonia | Arc'teryx | Swanndri | Mons Royale | The North Face | Cactus Outdoor | Earth Sea Sky | Columbia | Rab | Icebreaker |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 32.7% | 10.4% | 6.4% | 8.1% | 2.8% | 2.7% | 3% | 1.1% | 0.44% | 0.34% | 0.4% |
| Nov 2025 | 36% | 30.8% | 9.3% | 5.8% | 9% | 3.2% | 2.3% | 1.9% | 0.85% | 0.34% | 0.23% | 0.31% |
| Dec 2025 | 34.9% | 35.2% | 8.7% | 5.5% | 7% | 2.9% | 2.2% | 1.8% | 0.82% | 0.39% | 0.24% | 0.25% |
| Jan 2026 | 32.6% | 32.9% | 11.9% | 6.5% | 5.5% | 2.7% | 3.2% | 2.4% | 1.1% | 0.51% | 0.32% | 0.32% |
| Feb 2026 | 31.4% | 32.6% | 12.2% | 6.2% | 6.8% | 3.2% | 2.7% | 2.4% | 1.1% | 0.59% | 0.44% | 0.35% |
| Mar 2026 | 31.5% | 32.2% | 10.3% | 5.6% | 8.4% | 3.9% | 2.6% | 3% | 1.1% | 0.56% | 0.43% | 0.43% |
| Apr 2026 | 32.9% | 28.6% | 10.4% | 5.8% | 10.8% | 3.5% | 2.8% | 2.5% | 1.1% | 0.72% | 0.52% | 0.37% |
| May 2026 | 30.7% | 29.9% | 8.9% | 5.8% | 11.6% | 3.7% | 3.2% | 2.7% | 1.1% | 1.3% | 0.51% | 0.42% |
| Jun 2026 | 31.2% | 30% | 7.8% | 6.5% | 12.1% | 3.1% | 4.1% | 2.3% | 1.2% | 0.89% | 0.4% | 0.36% |
| Jul 2026 | 33.4% | 26.5% | 8.3% | 7.2% | 10.6% | 4% | 4.8% | 2.5% | 1.3% | 0.58% | 0.46% | 0.42% |
| Aug 2026 | 30.4% | 25.3% | 11.4% | 9% | 10.3% | 4.6% | 4.2% | 2.3% | 0.97% | 0.56% | 0.45% | 0.44% |
| Sep 2026 | 31.5% | 26.9% | 10.1% | 9.1% | 8.6% | 4.8% | 3.2% | 2.5% | 2.1% | 0.44% | 0.43% | 0.39% |
How has the Mons Royale and Patagonia comparison changed over the last 12 months?
3 findings
- Patagonia was ahead of Mons Royale in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mons Royale’s share of searches among outdoor clothing brands in New Zealand moved from 2.8% to 4.8%, and its estimated monthly branded searches moved from 5.3K to 9.3K.
- Across the 12 months ending September 2026, Patagonia’s share of searches among outdoor clothing brands in New Zealand moved from 10.4% to 10.1%, and its estimated monthly branded searches held steady at 19.6K.
How did search popularity change for New Zealand outdoor clothing brands in September 2026?
2 changes
In September 2026, Patagonia lost share of searches among outdoor clothing brands in New Zealand, from 11.4% to 10.1%.
Mons Royale’s share of searches among outdoor clothing brands in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.8% in September 2026.
How are branded searches counted?
27 search terms
Brandwave collects information about searches that people make online using Mons Royale’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mons Royale
12 branded search terms
- mons royale
- mons royale cap
- mons royale hoodie
- mons royale jacket
- mons royale neckwarmer
- mons royale outlet
- mons royale pants
- mons royale sale
- mons royale shorts
- mons royale socks
- mons royale vest
- monsroyale
Patagonia
15 branded search terms
- patagonia
- patagonia backpacks
- patagonia cap
- patagonia coats
- patagonia hoody
- patagonia houdini
- patagonia inc
- patagonia jumper
- patagonia nano puff
- patagonia purse
- patagonia r
- patagonia rain gear
- patagonia sale
- patagonia synchilla
- patagonia torrentshell
Other head-to-heads among outdoor clothing brands
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