Brandwave

How popular isMons Royale in search?

In August 2026, there were an estimated 15.8K branded searches for Mons Royale in New Zealand which is up 95.4% over the last 11 months. Mons Royale holds 37% estimated Share of Search among New Zealand merino clothing brands and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Mons Royale37%
  2. Untouched World35.5%
  3. Icebreaker18.5%
  4. Smartwool6.5%
  5. Noble Wilde2.5%
  6. Merino Country0.05%
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Which merino clothing brands compete with Mons Royale?

Mons Royale against merino clothing brands in New Zealand, by month

Share of Search by month for Mons Royale, Untouched World, Icebreaker, Smartwool, Noble Wilde. The figures are in the table below the chart.

View monthly share of search table
MonthMons RoyaleUntouched WorldIcebreakerSmartwoolNoble WildeMerino Country
Oct 202529.8%41.3%23%3.9%2%0.04%
Nov 202533.6%37.6%22.7%4.4%1.7%0.06%
Dec 202535.3%39%19.7%4.1%1.9%0.06%
Jan 202633.6%41.9%17.9%4.3%2.2%0.1%
Feb 202630.5%45.3%17.3%4%2.8%0.1%
Mar 202633.6%41.8%17.4%3.8%3.3%0.13%
Apr 202634.3%37.4%19.6%4.8%3.8%0.1%
May 202632.4%39.2%18.7%5.9%3.8%0.05%
Jun 202634.2%36.4%20%5.9%3.4%0.08%
Jul 202636.9%33.3%18.8%7.1%3.8%0.02%
Aug 202637%35.5%18.5%6.5%2.5%0.05%
Sep 2026——————

  1. 1.Mons Royale

    37%

    held 1st · 15.8K estimated branded searches · -0.44% vs prior month · +0.1 points

  2. 2.Untouched World

    35.5%

    held 2nd · 15.1K estimated branded searches · +5.5% vs prior month · +2.1 points

  3. 3.Icebreaker

    18.5%

    held 3rd · 7.9K estimated branded searches · -2.7% vs prior month · -0.4 points

  4. 4.Smartwool

    6.5%

    held 4th · 2.8K estimated branded searches · -9.2% vs prior month · -0.6 points

  5. 5.Noble Wilde

    2.5%

    held 5th · 1.1K estimated branded searches · -34.1% vs prior month · -1.3 points

  6. 6.Merino Country

    0.05%

    held 6th · 20 estimated branded searches · +100% vs prior month · 0 points

Compare search popularity between Mons Royale and its closest rivals

How has branded search demand for Mons Royale changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mons Royale in New Zealand rose from 8.1K to 15.8K.
  • Across the 11 months ending August 2026, Mons Royale’s estimated Share of Search among merino clothing brands in New Zealand increased from 29.8% to 37%.
  • Across the 11 months ending August 2026, Mons Royale rose from 2nd to 1st among merino clothing brands in New Zealand.

How did search popularity change for New Zealand merino clothing brands in August 2026?

  1. In August 2026, Untouched World gained estimated Share of Search among merino clothing brands in New Zealand, from 33.3% to 35.5%.

  2. In August 2026, Noble Wilde lost estimated Share of Search among merino clothing brands in New Zealand, from 3.8% to 2.5%.

  3. In August 2026, Smartwool lost estimated Share of Search among merino clothing brands in New Zealand, from 7.1% to 6.5%.

  4. Mons Royale’s estimated Share of Search among merino clothing brands in New Zealand has gained ground for 3 months in a row, from 32.4% to 37% in August 2026.

  5. Estimated monthly branded searches for Merino Country in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  6. Estimated monthly branded searches for Icebreaker in New Zealand rose 26.2% over 11 measured months, from 6.2K to 7.9K in August 2026.

How is Mons Royale measured?

Brandwave collects information about searches that people make online using Mons Royale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • mons royale
  • mons royale base layer
  • mons royale bike shorts
  • mons royale cap
  • mons royale clearance
  • mons royale hoodie
  • mons royale jacket
  • mons royale merino
  • mons royale near me
  • mons royale neckwarmer
  • mons royale nz
  • mons royale outlet
  • mons royale pants
  • mons royale pro deal
  • mons royale sale
  • mons royale shop
  • mons royale shorts
  • mons royale socks
  • mons royale stockists
  • mons royale t shirt
  • mons royale thermals
  • mons royale vest
  • mons royale womens
  • monsroyale
  • monsroyale com
  • monsroyale nz

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How the Brand Demand Index is measured

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