Brandwave

Mons Royale vs Swanndri:Which is more popular?

In September 2026, Swanndri had more branded searches than Mons Royale among outdoor clothing brands in New Zealand. Swanndri had about 16,800 branded searches, while Mons Royale had 9,310. Swanndri made up 8.6% of all outdoor clothing brand searches we track, and Mons Royale accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about outdoor clothing brands, Mons Royale appeared in two of the five answers and Swanndri in one. Mons Royale was mentioned before Swanndri in every answer that named either.

Among outdoor clothing brands in New Zealand in September 2026

Who do people search for more?

Swanndri, about 80% more searches than Mons Royale

Swanndri 16.8K searchesMons Royale 9.3K searches

Who does AI mention more?

Mons Royale, mentioned in 2 of 5 answers, Swanndri in 1

Mons Royale in 2 of 5Swanndri in 1 of 5

Who does AI recommend more?

Mons Royale, named ahead of Swanndri in 2 of 2 answers

Mons Royale first in 2Swanndri never first

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Top outdoor clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mons Royale was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Swanndri was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mons Royale was listed before Swanndri in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kathmandu1st
  2. Macpac2nd
  3. Patagonia3rd
  4. The North Face4th
  5. Cactus Outdoor5th
  6. Icebreaker6th
  7. Earth Sea Sky7th
  8. Mons Royale8th
  9. Swanndri9th
  10. Rab10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cactus Outdoor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The North Face3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mons Royale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icebreaker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arc'teryx1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Swanndri1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about outdoor clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Mons Royale or Swanndri more popular in search?

This chart shows how often people search Google for Mons Royale and Swanndri by name. Each line represents a brand's share of searches for all 12 outdoor clothing brands we track, month by month, from searches in New Zealand.

Mons Royale and Swanndri among outdoor clothing brands in New Zealand, by month

Share of searches by month for Swanndri, Mons Royale. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacPatagoniaArc'teryxSwanndriMons RoyaleThe North FaceCactus OutdoorEarth Sea SkyColumbiaRabIcebreaker
Oct 202531.6%32.7%10.4%6.4%8.1%2.8%2.7%3%1.1%0.44%0.34%0.4%
Nov 202536%30.8%9.3%5.8%9%3.2%2.3%1.9%0.85%0.34%0.23%0.31%
Dec 202534.9%35.2%8.7%5.5%7%2.9%2.2%1.8%0.82%0.39%0.24%0.25%
Jan 202632.6%32.9%11.9%6.5%5.5%2.7%3.2%2.4%1.1%0.51%0.32%0.32%
Feb 202631.4%32.6%12.2%6.2%6.8%3.2%2.7%2.4%1.1%0.59%0.44%0.35%
Mar 202631.5%32.2%10.3%5.6%8.4%3.9%2.6%3%1.1%0.56%0.43%0.43%
Apr 202632.9%28.6%10.4%5.8%10.8%3.5%2.8%2.5%1.1%0.72%0.52%0.37%
May 202630.7%29.9%8.9%5.8%11.6%3.7%3.2%2.7%1.1%1.3%0.51%0.42%
Jun 202631.2%30%7.8%6.5%12.1%3.1%4.1%2.3%1.2%0.89%0.4%0.36%
Jul 202633.4%26.5%8.3%7.2%10.6%4%4.8%2.5%1.3%0.58%0.46%0.42%
Aug 202630.4%25.3%11.4%9%10.3%4.6%4.2%2.3%0.97%0.56%0.45%0.44%
Sep 202631.5%26.9%10.1%9.1%8.6%4.8%3.2%2.5%2.1%0.44%0.43%0.39%

How has the Mons Royale and Swanndri comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand outdoor clothing brands in September 2026?

2 changes

  1. In September 2026, Swanndri lost share of searches among outdoor clothing brands in New Zealand, from 10.3% to 8.6%.

  2. Mons Royale’s share of searches among outdoor clothing brands in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.8% in September 2026.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Mons Royale’s and Swanndri’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mons Royale

12 branded search terms

  • mons royale
  • mons royale cap
  • mons royale hoodie
  • mons royale jacket
  • mons royale neckwarmer
  • mons royale outlet
  • mons royale pants
  • mons royale sale
  • mons royale shorts
  • mons royale socks
  • mons royale vest
  • monsroyale

Swanndri

16 branded search terms

  • swanndri
  • swanndri bush shirt
  • swanndri clothing
  • swanndri coat
  • swanndri hoodie
  • swanndri jersey
  • swanndri oilskin
  • swanndri oilskin vest
  • swanndri outlet
  • swanndri quarter zip
  • swanndri sale
  • swanndri shirts
  • swanndri stores
  • swanndri tower junction
  • swanndri vest
  • swanndri wool jacket

How the Brand Demand Index is measured

Other head-to-heads among outdoor clothing brands

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