Brandwave

Earth Sea Sky vs Mons Royale:Which is more popular?

In September 2026, Mons Royale had more branded searches than Earth Sea Sky among outdoor clothing brands in New Zealand. Mons Royale had about 9,310 branded searches, while Earth Sea Sky had 4,090. Mons Royale made up 4.8% of all outdoor clothing brand searches we track, and Earth Sea Sky accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about outdoor clothing brands, Mons Royale appeared in two of the five answers and Earth Sea Sky in one. Earth Sea Sky and Mons Royale were each mentioned first in one of the two answers that named either.

Among outdoor clothing brands in New Zealand in September 2026

Who do people search for more?

Mons Royale, about 2 searches for every 1 for Earth Sea Sky

Mons Royale 9.3K searchesEarth Sea Sky 4.1K searches

Who does AI mention more?

Mons Royale, mentioned in 2 of 5 answers, Earth Sea Sky in 1

Mons Royale in 2 of 5Earth Sea Sky in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Earth Sea Sky first in 1Mons Royale first in 1

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Top outdoor clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mons Royale was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Earth Sea Sky was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Earth Sea Sky and Mons Royale were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kathmandu1st
  2. Macpac2nd
  3. Patagonia3rd
  4. The North Face4th
  5. Cactus Outdoor5th
  6. Icebreaker6th
  7. Earth Sea Sky7th
  8. Mons Royale8th
  9. Swanndri9th
  10. Rab10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Patagonia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cactus Outdoor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The North Face3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mons Royale2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Icebreaker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arc'teryx1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Earth Sea Sky1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about outdoor clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Earth Sea Sky or Mons Royale more popular in search?

This chart shows how often people search Google for Earth Sea Sky and Mons Royale by name. Each line represents a brand's share of searches for all 12 outdoor clothing brands we track, month by month, from searches in New Zealand.

Earth Sea Sky and Mons Royale among outdoor clothing brands in New Zealand, by month

Share of searches by month for Mons Royale, Earth Sea Sky. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacPatagoniaArc'teryxSwanndriMons RoyaleThe North FaceCactus OutdoorEarth Sea SkyColumbiaRabIcebreaker
Oct 202531.6%32.7%10.4%6.4%8.1%2.8%2.7%3%1.1%0.44%0.34%0.4%
Nov 202536%30.8%9.3%5.8%9%3.2%2.3%1.9%0.85%0.34%0.23%0.31%
Dec 202534.9%35.2%8.7%5.5%7%2.9%2.2%1.8%0.82%0.39%0.24%0.25%
Jan 202632.6%32.9%11.9%6.5%5.5%2.7%3.2%2.4%1.1%0.51%0.32%0.32%
Feb 202631.4%32.6%12.2%6.2%6.8%3.2%2.7%2.4%1.1%0.59%0.44%0.35%
Mar 202631.5%32.2%10.3%5.6%8.4%3.9%2.6%3%1.1%0.56%0.43%0.43%
Apr 202632.9%28.6%10.4%5.8%10.8%3.5%2.8%2.5%1.1%0.72%0.52%0.37%
May 202630.7%29.9%8.9%5.8%11.6%3.7%3.2%2.7%1.1%1.3%0.51%0.42%
Jun 202631.2%30%7.8%6.5%12.1%3.1%4.1%2.3%1.2%0.89%0.4%0.36%
Jul 202633.4%26.5%8.3%7.2%10.6%4%4.8%2.5%1.3%0.58%0.46%0.42%
Aug 202630.4%25.3%11.4%9%10.3%4.6%4.2%2.3%0.97%0.56%0.45%0.44%
Sep 202631.5%26.9%10.1%9.1%8.6%4.8%3.2%2.5%2.1%0.44%0.43%0.39%

How has the Earth Sea Sky and Mons Royale comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand outdoor clothing brands in September 2026?

2 changes

  1. In September 2026, Earth Sea Sky gained share of searches among outdoor clothing brands in New Zealand, from 0.97% to 2.1%.

  2. Mons Royale’s share of searches among outdoor clothing brands in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.8% in September 2026.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Earth Sea Sky’s and Mons Royale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Earth Sea Sky

5 branded search terms

  • earth sea sky
  • earth sea sky equipment
  • earth sea sky hydrophobia
  • earth sea sky jacket
  • earthseasky

Mons Royale

12 branded search terms

  • mons royale
  • mons royale cap
  • mons royale hoodie
  • mons royale jacket
  • mons royale neckwarmer
  • mons royale outlet
  • mons royale pants
  • mons royale sale
  • mons royale shorts
  • mons royale socks
  • mons royale vest
  • monsroyale

How the Brand Demand Index is measured

Other head-to-heads among outdoor clothing brands

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