Brandwave

Fox Racing vs Mons Royale:Which is more popular?

In September 2026, Mons Royale had more branded searches than Fox Racing among mountain bike clothing brands in New Zealand. Mons Royale had about 9,310 branded searches, while Fox Racing had 480. Mons Royale made up 78.6% of all mountain bike clothing brand searches we track, and Fox Racing accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about mountain bike clothing brands, Fox Racing appeared in all five answers and Mons Royale in four. Fox Racing and Mons Royale were each mentioned first in two of the four answers.

Among mountain bike clothing brands in New Zealand in September 2026

Who do people search for more?

Mons Royale, about 19 searches for every 1 for Fox Racing

Mons Royale 9.3K searchesFox Racing 480 searches

Who does AI mention more?

Fox Racing, mentioned in every answer we collected

Fox Racing in 5 of 5Mons Royale in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Fox Racing first in 2Mons Royale first in 2

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Top mountain bike clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fox Racing appeared in all five answers. Mons Royale was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fox Racing and Mons Royale were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mons Royale1st
  2. Fox Racing2nd
  3. DHaRCO3rd
  4. Ground Effect4th
  5. Troy Lee Designs5th
  6. Endura–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fox Racing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mons Royale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ground Effect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DHaRCO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy Lee Designs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mountain bike clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fox Racing or Mons Royale more popular in search?

This chart shows how often people search Google for Fox Racing and Mons Royale by name. Each line represents a brand's share of searches for all six mountain bike clothing brands we track, month by month, from searches in New Zealand.

Fox Racing and Mons Royale among mountain bike clothing brands in New Zealand, by month

Share of searches by month for Mons Royale, Fox Racing. The figures are in the table below the chart.

View monthly share of searches table
MonthMons RoyaleGround EffectTroy Lee DesignsFox RacingDHaRCOEndura
Oct 202563.6%10.8%8.7%7.2%7.2%2.5%
Nov 202565.9%8.7%6.2%6.2%11.2%1.8%
Dec 202573.2%9.8%7%3.8%4.6%1.6%
Jan 202670.9%10%8.1%4.4%4.4%2.4%
Feb 202670.3%8.3%8.2%5.4%5.4%2.4%
Mar 202674.5%7.4%7.2%3.9%4.8%2.1%
Apr 202676.1%8.2%5.8%3.9%3.9%2.1%
May 202675%10.3%5.7%3.8%3.8%1.3%
Jun 202676.7%8.4%6%4%3.2%1.7%
Jul 202682.1%6.4%4.2%3.4%2.3%1.5%
Aug 202681.5%5.2%5.2%3.4%1.9%2.8%
Sep 202678.6%6.2%6.1%4.1%3.3%1.8%

How has the Fox Racing and Mons Royale comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand mountain bike clothing brands in September 2026?

2 changes
  1. In September 2026, Fox Racing gained share of searches among mountain bike clothing brands in New Zealand, from 3.4% to 4.1%.

  2. In September 2026, Mons Royale lost share of searches among mountain bike clothing brands in New Zealand, from 81.5% to 78.6%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Fox Racing’s and Mons Royale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fox Racing

1 branded search term

  • fox racing

Mons Royale

12 branded search terms

  • mons royale
  • mons royale cap
  • mons royale hoodie
  • mons royale jacket
  • mons royale neckwarmer
  • mons royale outlet
  • mons royale pants
  • mons royale sale
  • mons royale shorts
  • mons royale socks
  • mons royale vest
  • monsroyale

How the Brand Demand Index is measured

Other head-to-heads among mountain bike clothing brands

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