Brandwave

How popular isFox Racing?

In September 2026, people searched for Fox Racing by name about 2,300 times in New Zealand, a 7% increase from the previous year. These searches made up 4.1% of all New Zealand mountain bike clothing brand searches, placing Fox Racing fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about mountain bike clothing brands, Fox Racing appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Fox Racing is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. Mons RoyaleShare of searches 78.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Ground EffectShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Troy Lee DesignsShare of searches 6.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Fox RacingShare of searches 4.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. DHaRCOShare of searches 3.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top mountain bike clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fox Racing appeared in all five answers. Fox Racing is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mons Royale1st
  2. Fox Racing2nd
  3. DHaRCO3rd
  4. Ground Effect4th
  5. Troy Lee Designs5th
  6. Endura–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fox Racing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mons Royale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ground Effect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DHaRCO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Troy Lee Designs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about mountain bike clothing brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which mountain bike clothing brands compete with Fox Racing?

Fox Racing against mountain bike clothing brands in New Zealand, by month

Share of searches by month for Mons Royale, Ground Effect, Troy Lee Designs, Fox Racing, DHaRCO. The figures are in the table below the chart.

View monthly share of searches table
MonthMons RoyaleGround EffectTroy Lee DesignsFox RacingDHaRCOEndura
Oct 202563.6%10.8%8.7%7.2%7.2%2.5%
Nov 202565.9%8.7%6.2%6.2%11.2%1.8%
Dec 202573.2%9.8%7%3.8%4.6%1.6%
Jan 202670.9%10%8.1%4.4%4.4%2.4%
Feb 202670.3%8.3%8.2%5.4%5.4%2.4%
Mar 202674.5%7.4%7.2%3.9%4.8%2.1%
Apr 202676.1%8.2%5.8%3.9%3.9%2.1%
May 202675%10.3%5.7%3.8%3.8%1.3%
Jun 202676.7%8.4%6%4%3.2%1.7%
Jul 202682.1%6.4%4.2%3.4%2.3%1.5%
Aug 202681.5%5.2%5.2%3.4%1.9%2.8%
Sep 202678.6%6.2%6.1%4.1%3.3%1.8%

  1. 1.Mons Royale

    78.6%

    Held 1st. 9.3K estimated branded searches, -18.3% vs prior month. Share -2.9 points.

  2. 2.Ground Effect

    6.2%

    Held 2nd. 730 estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Troy Lee Designs

    6.1%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Fox Racing

    4.1%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.DHaRCO

    3.3%

    Moved from 6th to 5th. 390 estimated branded searches, +50% vs prior month. Share +1.4 points.

  6. 6.Endura

    1.8%

    Moved from 5th to 6th. 210 estimated branded searches, -46.2% vs prior month. Share -1 points.

Compare popularity between Fox Racing and its closest rivals

Every comparison with Fox Racing

21 comparisons

How has branded search demand for Fox Racing changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fox Racing in New Zealand rose from 2.1K to 2.3K.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among mountain bike clothing brands in New Zealand decreased from 7.2% to 4.1%.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among mountain bike clothing brands in New Zealand peaked at 7.2% in October 2025 and was lowest at 3.4% in August 2026.
  • Across the 12 months ending September 2026, Fox Racing rose from 5th to 4th among mountain bike clothing brands in New Zealand.

How did search popularity change for New Zealand mountain bike clothing brands in September 2026?

6 changes

  1. In September 2026, DHaRCO overtook Endura to rank 5th among mountain bike clothing brands in New Zealand, with 3.3% of the searches.

  2. In September 2026, Ground Effect gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.2%.

  3. In September 2026, Troy Lee Designs gained share of searches among mountain bike clothing brands in New Zealand, from 5.2% to 6.1%.

  4. In September 2026, Fox Racing gained share of searches among mountain bike clothing brands in New Zealand, from 3.4% to 4.1%.

  5. In September 2026, Mons Royale lost share of searches among mountain bike clothing brands in New Zealand, from 81.5% to 78.6%.

  6. In September 2026, Endura lost share of searches among mountain bike clothing brands in New Zealand, from 2.8% to 1.8%.

How are Fox Racing’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Fox Racing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fox gloves
  • fox helmet
  • fox jersey
  • fox mtb gloves
  • fox mtb helmet
  • fox mtb jersey
  • fox mtb shoes
  • fox racing
  • fox shoes

Do you work for Fox Racing? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fox Racing compete?

Fox Racing is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Mountain bike clothing brands4th of 64.1%Shown above
MTB helmet brands1st of 530.4%Show ranking
Kidney belt brands2nd of 314.6%Show ranking
Long sleeve jersey brands6th of 62.6%Show ranking
Bike gloves brands2nd of 621.4%Show ranking
MTB shoes brands4th of 75.9%Show ranking
MTB gloves brands2nd of 732.9%Show ranking
Creator with pink hair and a pink jacket

Is Fox Racing your brand?

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