Fox Racing vs Sidi:Which is more popular?
In September 2026, Fox Racing and Sidi were level in searches among MTB shoes brands in New Zealand, with an estimated 120 versus 130 branded searches, at 5.9% and 6.3% of the total. When we asked ChatGPT and Google AI Overviews about MTB shoes brands, Fox Racing appeared in three of the five answers and Sidi in none.
Who do people search for more?
Sidi, about 8% more searches than Fox Racing
Who does AI mention more?
Fox Racing, mentioned in 3 of 5 answers, Sidi in 0
Who does AI recommend more?
Fox Racing, the only one of the two named
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Top MTB shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Sidi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Five Ten1st
Shimano2nd
Giro3rd
Specialized4th- Fox Racing5th
- Sidi–
Vans–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shimano4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Five Ten4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Giro3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fox Racing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sidi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about MTB shoes brands
5 answers
Asked ChatGPT
“Which MTB shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best MTB shoes brands in New Zealand?”
Asked ChatGPT
“What's the best MTB shoes brand in New Zealand for trail grip?”
Searched Google, AI Overview
“mtb shoes nz”
Searched Google, AI Overview
“mountain bike shoes”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fox Racing or Sidi more popular in search?
This chart shows how often people search Google for Fox Racing and Sidi by name. Each line represents a brand's share of searches for all seven MTB shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sidi, Fox Racing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giro | Shimano | Sidi | Fox Racing | Vans | Five Ten | Specialized |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 22.3% | 7.2% | 6.6% | 4.2% | 4.2% | 3% |
| Nov 2025 | 56.3% | 19.4% | 4.4% | 7.8% | 5.3% | 3.4% | 3.4% |
| Dec 2025 | 53.2% | 21.1% | 5.8% | 6.3% | 7.4% | 3.7% | 2.6% |
| Jan 2026 | 51.6% | 22.9% | 5.9% | 6.4% | 4.8% | 4.8% | 3.7% |
| Feb 2026 | 47.9% | 24% | 6.6% | 6.6% | 4.2% | 4.2% | 6.6% |
| Mar 2026 | 50.8% | 23.5% | 7.1% | 4.9% | 4.9% | 4.9% | 3.8% |
| Apr 2026 | 55.9% | 24% | 3.9% | 5% | 6.1% | 2.8% | 2.2% |
| May 2026 | 54% | 21% | 5.7% | 5.7% | 6.3% | 5.1% | 2.3% |
| Jun 2026 | 50.3% | 22.6% | 7.7% | 6.5% | 7.1% | 3.2% | 2.6% |
| Jul 2026 | 57% | 18.4% | 6.1% | 5.6% | 6.1% | 3.9% | 2.8% |
| Aug 2026 | 60.4% | 15.2% | 7.1% | 6.1% | 7.1% | 2.5% | 1.5% |
| Sep 2026 | 55.6% | 22.4% | 6.3% | 5.9% | 4.4% | 3.4% | 2% |
How has the Fox Racing and Sidi comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Fox Racing took it in November 2025, Sidi took it in March 2026, Fox Racing took it in April 2026, Sidi took it in June 2026.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB shoes brands in New Zealand moved from 6.6% to 5.9%, and its estimated monthly branded searches moved from 110 to 120.
- Across the 12 months ending September 2026, Sidi’s share of searches among MTB shoes brands in New Zealand moved from 7.2% to 6.3%, and its estimated monthly branded searches moved from 120 to 130.
How did search popularity change for New Zealand MTB shoes brands in September 2026?
2 changes
In September 2026, Sidi lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 6.3%.
In September 2026, Fox Racing rose from 5th to 4th among MTB shoes brands in New Zealand.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Fox Racing’s and Sidi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fox Racing
2 branded search terms
- fox mtb shoes
- fox shoes
Sidi
2 branded search terms
- sidi
- sidi cycling shoes
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