Brandwave

How popular isFox Racing?

In September 2026, people searched for Fox Racing by name about 2,300 times in New Zealand, a 7% increase from the previous year. These searches made up 5.9% of all New Zealand MTB shoes brand searches, placing Fox Racing fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about MTB shoes brands, Fox Racing appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Fox Racing is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. GiroShare of searches 55.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. ShimanoShare of searches 22.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. SidiShare of searches 6.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Fox RacingShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. VansShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top MTB shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fox Racing is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Five Ten1st
  2. Shimano2nd
  3. Giro3rd
  4. Specialized4th
  5. Fox Racing5th
  6. Sidi–
  7. Vans–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shimano4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Five Ten4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fox Racing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sidi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MTB shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which MTB shoes brands compete with Fox Racing?

Fox Racing against MTB shoes brands in New Zealand, by month

Share of searches by month for Giro, Shimano, Sidi, Fox Racing, Vans, Five Ten. The figures are in the table below the chart.

View monthly share of searches table
MonthGiroShimanoSidiFox RacingVansFive TenSpecialized
Oct 202552.4%22.3%7.2%6.6%4.2%4.2%3%
Nov 202556.3%19.4%4.4%7.8%5.3%3.4%3.4%
Dec 202553.2%21.1%5.8%6.3%7.4%3.7%2.6%
Jan 202651.6%22.9%5.9%6.4%4.8%4.8%3.7%
Feb 202647.9%24%6.6%6.6%4.2%4.2%6.6%
Mar 202650.8%23.5%7.1%4.9%4.9%4.9%3.8%
Apr 202655.9%24%3.9%5%6.1%2.8%2.2%
May 202654%21%5.7%5.7%6.3%5.1%2.3%
Jun 202650.3%22.6%7.7%6.5%7.1%3.2%2.6%
Jul 202657%18.4%6.1%5.6%6.1%3.9%2.8%
Aug 202660.4%15.2%7.1%6.1%7.1%2.5%1.5%
Sep 202655.6%22.4%6.3%5.9%4.4%3.4%2%

  1. 1.Giro

    55.6%

    Held 1st. 1.1K estimated branded searches, -4.2% vs prior month. Share -4.8 points.

  2. 2.Shimano

    22.4%

    Held 2nd. 460 estimated branded searches, +53.3% vs prior month. Share +7.2 points.

  3. 3.Sidi

    6.3%

    Held 3rd. 130 estimated branded searches, -7.1% vs prior month. Share -0.8 points.

  4. 4.Fox Racing

    5.9%

    Moved from 5th to 4th. 120 estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Vans

    4.4%

    Moved from 4th to 5th. 90 estimated branded searches, -35.7% vs prior month. Share -2.7 points.

  6. 6.Five Ten

    3.4%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.9 points.

  7. 7.Specialized

    2%

    Held 7th. 40 estimated branded searches, +33.3% vs prior month. Share +0.4 points.

Compare popularity between Fox Racing and its closest rivals

Every comparison with Fox Racing

21 comparisons

How has branded search demand for Fox Racing changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fox Racing in New Zealand rose from 2.1K to 2.3K.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB shoes brands in New Zealand decreased from 6.6% to 5.9%.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB shoes brands in New Zealand peaked at 7.8% in November 2025 and was lowest at 4.9% in March 2026.

How did search popularity change for New Zealand MTB shoes brands in September 2026?

6 changes

  1. In September 2026, Shimano gained share of searches among MTB shoes brands in New Zealand, from 15.2% to 22.4%.

  2. In September 2026, Five Ten gained share of searches among MTB shoes brands in New Zealand, from 2.5% to 3.4%.

  3. In September 2026, Giro lost share of searches among MTB shoes brands in New Zealand, from 60.4% to 55.6%.

  4. In September 2026, Vans lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 4.4%.

  5. In September 2026, Sidi lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 6.3%.

  6. In September 2026, Fox Racing rose from 5th to 4th among MTB shoes brands in New Zealand.

How are Fox Racing’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Fox Racing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fox gloves
  • fox helmet
  • fox jersey
  • fox mtb gloves
  • fox mtb helmet
  • fox mtb jersey
  • fox mtb shoes
  • fox racing
  • fox shoes

Do you work for Fox Racing? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fox Racing compete?

Fox Racing is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Mountain bike clothing brands4th of 64.1%Show ranking
MTB helmet brands1st of 530.4%Show ranking
Kidney belt brands2nd of 314.6%Show ranking
Long sleeve jersey brands6th of 62.6%Show ranking
Bike gloves brands2nd of 621.4%Show ranking
MTB shoes brands4th of 75.9%Shown above
MTB gloves brands2nd of 732.9%Show ranking
Creator with pink hair and a pink jacket

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