MTB shoes brands in New Zealand:Which are most popular?
In September 2026, Giro was the most searched MTB shoes brand in New Zealand, accounting for 55.6% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Shimano, Five Ten and Specialized were mentioned most often, in four of the five answers. Five Ten was recommended most often, coming first in three out of five responses.
GiroShare of searches 55.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ShimanoShare of searches 22.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SidiShare of searches 6.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Fox RacingShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
VansShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top MTB shoes brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Shimano, Five Ten and Specialized were mentioned most often, in four of the five answers. Five Ten was recommended most often, coming first in three out of five answers. Shimano was second, and Giro was third. Sidi, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Five Ten1st- Shimano2nd
- Giro3rd
Specialized4th- Fox Racing5th
- Sidi–
- Vans–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shimano4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Five Ten4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Giro3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fox Racing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sidi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about MTB shoes brands
5 answers
Asked ChatGPT
“Which MTB shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best MTB shoes brands in New Zealand?”
Asked ChatGPT
“What's the best MTB shoes brand in New Zealand for trail grip?”
Searched Google, AI Overview
“mtb shoes nz”
Searched Google, AI Overview
“mountain bike shoes”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which MTB shoes brands do people search for most?
This chart shows how often people search Google for each MTB shoes brand by name. Each line represents a brand's share of searches for all seven MTB shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Giro, Shimano, Sidi, Fox Racing, Vans, Five Ten. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giro | Shimano | Sidi | Fox Racing | Vans | Five Ten | Specialized |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 22.3% | 7.2% | 6.6% | 4.2% | 4.2% | 3% |
| Nov 2025 | 56.3% | 19.4% | 4.4% | 7.8% | 5.3% | 3.4% | 3.4% |
| Dec 2025 | 53.2% | 21.1% | 5.8% | 6.3% | 7.4% | 3.7% | 2.6% |
| Jan 2026 | 51.6% | 22.9% | 5.9% | 6.4% | 4.8% | 4.8% | 3.7% |
| Feb 2026 | 47.9% | 24% | 6.6% | 6.6% | 4.2% | 4.2% | 6.6% |
| Mar 2026 | 50.8% | 23.5% | 7.1% | 4.9% | 4.9% | 4.9% | 3.8% |
| Apr 2026 | 55.9% | 24% | 3.9% | 5% | 6.1% | 2.8% | 2.2% |
| May 2026 | 54% | 21% | 5.7% | 5.7% | 6.3% | 5.1% | 2.3% |
| Jun 2026 | 50.3% | 22.6% | 7.7% | 6.5% | 7.1% | 3.2% | 2.6% |
| Jul 2026 | 57% | 18.4% | 6.1% | 5.6% | 6.1% | 3.9% | 2.8% |
| Aug 2026 | 60.4% | 15.2% | 7.1% | 6.1% | 7.1% | 2.5% | 1.5% |
| Sep 2026 | 55.6% | 22.4% | 6.3% | 5.9% | 4.4% | 3.4% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.6% | 1.1K | -4.2% | -4.8 points | |
| 2, held 2nd | 22.4% | 460 | +53.3% | +7.2 points | |
| 3, held 3rd | 6.3% | 130 | -7.1% | -0.8 points | |
| 4, moved from 5th to 4th | 5.9% | 120 | 0% | -0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.4% | 90 | -35.7% | -2.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.4% | 70 | +40% | +0.9 points | |
| 7, held 7th | 2% | 40 | +33.3% | +0.4 points |
1.
Giro55.6%
Held 1st. 1.1K estimated branded searches, -4.2% vs prior month. Share -4.8 points.
2.
Shimano22.4%
Held 2nd. 460 estimated branded searches, +53.3% vs prior month. Share +7.2 points.
3.
Sidi6.3%
Held 3rd. 130 estimated branded searches, -7.1% vs prior month. Share -0.8 points.
5.9%
Moved from 5th to 4th. 120 estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Vans4.4%
Moved from 4th to 5th. 90 estimated branded searches, -35.7% vs prior month. Share -2.7 points.
6.
Five Ten3.4%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.9 points.
2%
Held 7th. 40 estimated branded searches, +33.3% vs prior month. Share +0.4 points.
Which brand is most popular in search among MTB shoes brands in New Zealand?
7 brands
In September 2026, Giro was the most searched among MTB shoes brands in New Zealand, with an estimated 1.1K branded searches, 55.6% of all searches for the seven we track. Shimano is in 2nd place, 33.2 percentage points behind at 22.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Giro | 52.4% → 55.6% | 60.4%Aug 2026 | 47.9%Feb 2026 | 1st |
| Shimano | 22.3% → 22.4% | 24%Apr 2026 | 15.2%Aug 2026 | 2nd |
| Sidi | 7.2% → 6.3% | 7.7%Jun 2026 | 3.9%Apr 2026 | 3rd |
| Fox Racing | 6.6% → 5.9% | 7.8%Nov 2025 | 4.9%Mar 2026 | 4th |
| Vans | 4.2% → 4.4% | 7.4%Dec 2025 | 4.2%Feb 2026 | 6th → 5th |
| Five Ten | 4.2% → 3.4% | 5.1%May 2026 | 2.5%Aug 2026 | 5th → 6th |
| Specialized | 3% → 2% | 6.6%Feb 2026 | 1.5%Aug 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Giro’s share of searches among MTB shoes brands in New Zealand increased from 52.4% to 55.6%.
- Across the 12 months ending September 2026, Sidi’s share of searches among MTB shoes brands in New Zealand decreased from 7.2% to 6.3%.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB shoes brands in New Zealand decreased from 6.6% to 5.9%.
- Across the 12 months ending September 2026, Five Ten’s share of searches among MTB shoes brands in New Zealand decreased from 4.2% to 3.4%.
- Across the 12 months ending September 2026, Specialized’s share of searches among MTB shoes brands in New Zealand decreased from 3% to 2%.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB shoes brands in New Zealand peaked at 60.4% in August 2026 and was lowest at 47.9% in February 2026.
- Across the 12 months ending September 2026, Shimano’s share of searches among MTB shoes brands in New Zealand peaked at 24% in April 2026 and was lowest at 15.2% in August 2026.
- Across the 12 months ending September 2026, Sidi’s share of searches among MTB shoes brands in New Zealand peaked at 7.7% in June 2026 and was lowest at 3.9% in April 2026.
- Across the 12 months ending September 2026, Fox Racing’s share of searches among MTB shoes brands in New Zealand peaked at 7.8% in November 2025 and was lowest at 4.9% in March 2026.
- Across the 12 months ending September 2026, Vans’ share of searches among MTB shoes brands in New Zealand peaked at 7.4% in December 2025 and was lowest at 4.2% in February 2026.
- Across the 12 months ending September 2026, Five Ten’s share of searches among MTB shoes brands in New Zealand peaked at 5.1% in May 2026 and was lowest at 2.5% in August 2026.
- Across the 12 months ending September 2026, Specialized’s share of searches among MTB shoes brands in New Zealand peaked at 6.6% in February 2026 and was lowest at 1.5% in August 2026.
- Across the 12 months ending September 2026, Vans rose from 6th to 5th among MTB shoes brands in New Zealand.
- Across the 12 months ending September 2026, Five Ten fell from 5th to 6th among MTB shoes brands in New Zealand.
- Across the 12 months ending September 2026, Shimano held steady: its share of searches among MTB shoes brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand MTB shoes brands in September 2026?
7 changes
In September 2026, Shimano gained share of searches among MTB shoes brands in New Zealand, from 15.2% to 22.4%.
In September 2026, Five Ten gained share of searches among MTB shoes brands in New Zealand, from 2.5% to 3.4%.
In September 2026, Giro lost share of searches among MTB shoes brands in New Zealand, from 60.4% to 55.6%.
In September 2026, Vans lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 4.4%.
In September 2026, Sidi lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 6.3%.
In September 2026, Fox Racing rose from 5th to 4th among MTB shoes brands in New Zealand.
Estimated monthly branded searches for Specialized in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
Compare popularity between leading brands
- Giro vs Shimano: compare popularity
- Giro vs Sidi: compare popularity
- Giro vs Fox Racing: compare popularity
- Giro vs Vans: compare popularity
- Shimano vs Sidi: compare popularity
- Shimano vs Fox Racing: compare popularity
- Shimano vs Vans: compare popularity
- Sidi vs Fox Racing: compare popularity
- Sidi vs Vans: compare popularity
- Fox Racing vs Vans: compare popularity
- Compare any of these brands
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