Brandwave

Giro vs Sidi:Which is more popular?

In September 2026, Giro had more branded searches than Sidi among MTB shoes brands in New Zealand. Giro had about 1,140 branded searches, while Sidi had 130. Giro made up 55.6% of all MTB shoes brand searches we track, and Sidi accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about MTB shoes brands, Giro appeared in three of the five answers and Sidi in none.

Among MTB shoes brands in New Zealand in September 2026

Who do people search for more?

Giro, about 9 searches for every 1 for Sidi

Giro 1.1K searchesSidi 130 searches

Who does AI mention more?

Giro, mentioned in 3 of 5 answers, Sidi in 0

Giro in 3 of 5Sidi in 0 of 5

Who does AI recommend more?

Giro, the only one of the two named

Giro first in 3Sidi never named

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Top MTB shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giro was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Sidi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Five Ten1st
  2. Shimano2nd
  3. Giro3rd
  4. Specialized4th
  5. Fox Racing5th
  6. Sidi–
  7. Vans–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shimano4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Five Ten4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fox Racing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sidi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MTB shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Giro or Sidi more popular in search?

This chart shows how often people search Google for Giro and Sidi by name. Each line represents a brand's share of searches for all seven MTB shoes brands we track, month by month, from searches in New Zealand.

Giro and Sidi among MTB shoes brands in New Zealand, by month

Share of searches by month for Giro, Sidi. The figures are in the table below the chart.

View monthly share of searches table
MonthGiroShimanoSidiFox RacingVansFive TenSpecialized
Oct 202552.4%22.3%7.2%6.6%4.2%4.2%3%
Nov 202556.3%19.4%4.4%7.8%5.3%3.4%3.4%
Dec 202553.2%21.1%5.8%6.3%7.4%3.7%2.6%
Jan 202651.6%22.9%5.9%6.4%4.8%4.8%3.7%
Feb 202647.9%24%6.6%6.6%4.2%4.2%6.6%
Mar 202650.8%23.5%7.1%4.9%4.9%4.9%3.8%
Apr 202655.9%24%3.9%5%6.1%2.8%2.2%
May 202654%21%5.7%5.7%6.3%5.1%2.3%
Jun 202650.3%22.6%7.7%6.5%7.1%3.2%2.6%
Jul 202657%18.4%6.1%5.6%6.1%3.9%2.8%
Aug 202660.4%15.2%7.1%6.1%7.1%2.5%1.5%
Sep 202655.6%22.4%6.3%5.9%4.4%3.4%2%

How has the Giro and Sidi comparison changed over the last 12 months?

3 findings
  • Giro was ahead of Sidi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Giro’s share of searches among MTB shoes brands in New Zealand moved from 52.4% to 55.6%, and its estimated monthly branded searches moved from 870 to 1.1K.
  • Across the 12 months ending September 2026, Sidi’s share of searches among MTB shoes brands in New Zealand moved from 7.2% to 6.3%, and its estimated monthly branded searches moved from 120 to 130.

How did search popularity change for New Zealand MTB shoes brands in September 2026?

2 changes
  1. In September 2026, Giro lost share of searches among MTB shoes brands in New Zealand, from 60.4% to 55.6%.

  2. In September 2026, Sidi lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 6.3%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Giro’s and Sidi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giro

4 branded search terms

  • giro cycling helmet
  • giro helmet
  • giro mtb shoe
  • giro snow helmet

Sidi

2 branded search terms

  • sidi
  • sidi cycling shoes

How the Brand Demand Index is measured

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