How popular isShimano?
In September 2026, people searched for Shimano by name about 460 times in New Zealand, a 24.3% increase from the previous year. These searches made up 22.4% of all New Zealand MTB shoes brand searches, placing Shimano second out of seven brands. When we asked both ChatGPT and Google AI Overviews about MTB shoes brands, Shimano appeared in four of the five answers and was the second most recommended of the seven.
Shimano is the second most searched of 7 competitors and the second most recommended in AI answers.
GiroShare of searches 55.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ShimanoShare of searches 22.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SidiShare of searches 6.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Fox RacingShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
VansShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow Shimano and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top MTB shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shimano was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Shimano is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Five Ten1st- Shimano2nd
- Giro3rd
Specialized4th- Fox Racing5th
- Sidi–
- Vans–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shimano4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Five Ten4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Giro3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fox Racing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sidi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about MTB shoes brands
5 answers
Asked ChatGPT
“Which MTB shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best MTB shoes brands in New Zealand?”
Asked ChatGPT
“What's the best MTB shoes brand in New Zealand for trail grip?”
Searched Google, AI Overview
“mtb shoes nz”
Searched Google, AI Overview
“mountain bike shoes”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which MTB shoes brands compete with Shimano?
Share of searches by month for Giro, Shimano, Sidi, Fox Racing, Vans, Five Ten. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giro | Shimano | Sidi | Fox Racing | Vans | Five Ten | Specialized |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 22.3% | 7.2% | 6.6% | 4.2% | 4.2% | 3% |
| Nov 2025 | 56.3% | 19.4% | 4.4% | 7.8% | 5.3% | 3.4% | 3.4% |
| Dec 2025 | 53.2% | 21.1% | 5.8% | 6.3% | 7.4% | 3.7% | 2.6% |
| Jan 2026 | 51.6% | 22.9% | 5.9% | 6.4% | 4.8% | 4.8% | 3.7% |
| Feb 2026 | 47.9% | 24% | 6.6% | 6.6% | 4.2% | 4.2% | 6.6% |
| Mar 2026 | 50.8% | 23.5% | 7.1% | 4.9% | 4.9% | 4.9% | 3.8% |
| Apr 2026 | 55.9% | 24% | 3.9% | 5% | 6.1% | 2.8% | 2.2% |
| May 2026 | 54% | 21% | 5.7% | 5.7% | 6.3% | 5.1% | 2.3% |
| Jun 2026 | 50.3% | 22.6% | 7.7% | 6.5% | 7.1% | 3.2% | 2.6% |
| Jul 2026 | 57% | 18.4% | 6.1% | 5.6% | 6.1% | 3.9% | 2.8% |
| Aug 2026 | 60.4% | 15.2% | 7.1% | 6.1% | 7.1% | 2.5% | 1.5% |
| Sep 2026 | 55.6% | 22.4% | 6.3% | 5.9% | 4.4% | 3.4% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.6% | 1.1K | -4.2% | -4.8 points | |
| 2, held 2nd | 22.4% | 460 | +53.3% | +7.2 points | |
| 3, held 3rd | 6.3% | 130 | -7.1% | -0.8 points | |
| 4, moved from 5th to 4th | 5.9% | 120 | 0% | -0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.4% | 90 | -35.7% | -2.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.4% | 70 | +40% | +0.9 points | |
| 7, held 7th | 2% | 40 | +33.3% | +0.4 points |
1.
Giro55.6%
Held 1st. 1.1K estimated branded searches, -4.2% vs prior month. Share -4.8 points.
2.
Shimano22.4%
Held 2nd. 460 estimated branded searches, +53.3% vs prior month. Share +7.2 points.
3.
Sidi6.3%
Held 3rd. 130 estimated branded searches, -7.1% vs prior month. Share -0.8 points.
5.9%
Moved from 5th to 4th. 120 estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Vans4.4%
Moved from 4th to 5th. 90 estimated branded searches, -35.7% vs prior month. Share -2.7 points.
6.
Five Ten3.4%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.9 points.
2%
Held 7th. 40 estimated branded searches, +33.3% vs prior month. Share +0.4 points.
Compare popularity between Shimano and its closest rivals
Every comparison with Shimano
12 comparisons
How has branded search demand for Shimano changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shimano in New Zealand rose from 370 to 460.
- Across the 12 months ending September 2026, Shimano’s share of searches among MTB shoes brands in New Zealand peaked at 24% in April 2026 and was lowest at 15.2% in August 2026.
How did search popularity change for New Zealand MTB shoes brands in September 2026?
6 changes
In September 2026, Shimano gained share of searches among MTB shoes brands in New Zealand, from 15.2% to 22.4%.
In September 2026, Five Ten gained share of searches among MTB shoes brands in New Zealand, from 2.5% to 3.4%.
In September 2026, Giro lost share of searches among MTB shoes brands in New Zealand, from 60.4% to 55.6%.
In September 2026, Vans lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 4.4%.
In September 2026, Sidi lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 6.3%.
In September 2026, Fox Racing rose from 5th to 4th among MTB shoes brands in New Zealand.
How are Shimano’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shimano’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- shimano pedals
- shimano shoes
Do you work for Shimano? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Shimano compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Spinning reels brands | 3rd of 4 | 5.9% | Show ranking |
| MTB shoes brands | 2nd of 7 | 22.4% | Shown above |
| Bike shoes brands | 2nd of 6 | 8.2% | Show ranking |
| Bike pedal brands | 1st of 3 | 42.7% | Show ranking |
| Cycling shoe brands | 2nd of 6 | 22.6% | Show ranking |
| Gravel shoes brands | 1st of 5 | 40% | Show ranking |
Is Shimano your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.