Look vs Shimano:Which is more popular?
In September 2026, Shimano had more branded searches than Look among bike pedal brands in New Zealand. Shimano had about 320 branded searches, while Look had 130. Shimano made up 42.7% of all bike pedal brand searches we track, and Look accounted for 17.3%. When we asked ChatGPT and Google AI Overviews about bike pedal brands, Shimano appeared in all five answers and Look in four. Shimano was mentioned before Look in every answer.
Who do people search for more?
Shimano, about 2 searches for every 1 for Look
Who does AI mention more?
Shimano, mentioned in every answer we collected
Who does AI recommend more?
Shimano, named ahead of Look in every answer
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Top bike pedal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shimano appeared in all five answers. Look was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shimano was listed before Look in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Shimano1st
Crankbrothers2nd
Look3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shimano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Look4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crankbrothers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about bike pedal brands
5 answers
Asked ChatGPT
“Which bike pedal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike pedal brands in New Zealand?”
Asked ChatGPT
“What's the best bike pedal brand in New Zealand for road riding?”
Searched Google, AI Overview
“mountain bike pedals”
Searched Google, AI Overview
“best bike pedals”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Look or Shimano more popular in search?
This chart shows how often people search Google for Look and Shimano by name. Each line represents a brand's share of searches for all three bike pedal brands we track, month by month, from searches in New Zealand.
Share of searches by month for Shimano, Look. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shimano | Crankbrothers | Look |
|---|---|---|---|
| Oct 2025 | 42.6% | 42.6% | 14.8% |
| Nov 2025 | 39.4% | 45.5% | 15.2% |
| Dec 2025 | 39.4% | 50% | 10.6% |
| Jan 2026 | 41.9% | 45.2% | 12.9% |
| Feb 2026 | 40.6% | 46.9% | 12.5% |
| Mar 2026 | 42.1% | 42.1% | 15.8% |
| Apr 2026 | 43.8% | 43.8% | 12.3% |
| May 2026 | 35.6% | 50.7% | 13.7% |
| Jun 2026 | 41.9% | 48.4% | 9.7% |
| Jul 2026 | 41.9% | 45.2% | 12.9% |
| Aug 2026 | 32.3% | 49.2% | 18.5% |
| Sep 2026 | 42.7% | 40% | 17.3% |
How has the Look and Shimano comparison changed over the last 12 months?
3 findings
- Shimano was ahead of Look in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Look’s share of searches among bike pedal brands in New Zealand moved from 14.8% to 17.3%, and its estimated monthly branded searches moved from 90 to 130.
- Across the 12 months ending September 2026, Shimano’s share of searches among bike pedal brands in New Zealand moved from 42.6% to 42.7%, and its estimated monthly branded searches moved from 260 to 320.
How did search popularity change for New Zealand bike pedal brands in September 2026?
2 changes
In September 2026, Shimano overtook Crankbrothers to become the leader among bike pedal brands in New Zealand, with 42.7% of the searches.
In September 2026, Look lost share of searches among bike pedal brands in New Zealand, from 18.5% to 17.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Look’s and Shimano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bike pedal brands
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