Brandwave

How popular isLook?

In September 2026, people searched for Look by name about 130 times in New Zealand, a 44.4% increase from the previous year. These searches made up 17.3% of all New Zealand bike pedal brand searches, placing Look third out of three brands. When we asked both ChatGPT and Google AI Overviews about bike pedal brands, Look appeared in four of the five answers and was the third most recommended of the three.

Search and AI answers in September 2026

Look is the third most searched of 3 competitors and the third most recommended in AI answers.

  1. ShimanoShare of searches 42.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CrankbrothersShare of searches 40%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. LookShare of searches 17.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top bike pedal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Look was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Look is the third most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano1st
  2. Crankbrothers2nd
  3. Look3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shimano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Look4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crankbrothers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about bike pedal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bike pedal brands compete with Look?

Look against bike pedal brands in New Zealand, by month

Share of searches by month for Shimano, Crankbrothers, Look. The figures are in the table below the chart.

View monthly share of searches table
MonthShimanoCrankbrothersLook
Oct 202542.6%42.6%14.8%
Nov 202539.4%45.5%15.2%
Dec 202539.4%50%10.6%
Jan 202641.9%45.2%12.9%
Feb 202640.6%46.9%12.5%
Mar 202642.1%42.1%15.8%
Apr 202643.8%43.8%12.3%
May 202635.6%50.7%13.7%
Jun 202641.9%48.4%9.7%
Jul 202641.9%45.2%12.9%
Aug 202632.3%49.2%18.5%
Sep 202642.7%40%17.3%

  1. 1.Shimano

    42.7%

    Moved from 2nd to 1st. 320 estimated branded searches, +52.4% vs prior month. Share +10.4 points.

  2. 2.Crankbrothers

    40%

    Moved from 1st to 2nd. 300 estimated branded searches, -6.3% vs prior month. Share -9.2 points.

  3. 3.Look

    17.3%

    Held 3rd. 130 estimated branded searches, +8.3% vs prior month. Share -1.1 points.

Compare popularity between Look and its closest rivals

Every comparison with Look

2 comparisons

How has branded search demand for Look changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Look in New Zealand rose from 90 to 130.
  • Across the 12 months ending September 2026, Look’s share of searches among bike pedal brands in New Zealand increased from 14.8% to 17.3%.
  • Across the 12 months ending September 2026, Look’s share of searches among bike pedal brands in New Zealand peaked at 18.5% in August 2026 and was lowest at 9.7% in June 2026.

How did search popularity change for New Zealand bike pedal brands in September 2026?

3 changes

  1. In September 2026, Shimano overtook Crankbrothers to become the leader among bike pedal brands in New Zealand, with 42.7% of the searches.

  2. In September 2026, Crankbrothers lost share of searches among bike pedal brands in New Zealand, from 49.2% to 40%.

  3. In September 2026, Look lost share of searches among bike pedal brands in New Zealand, from 18.5% to 17.3%.

How are Look’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Look’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • look keo pedals
  • look pedals

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How the Brand Demand Index is measured

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