Brandwave

Crankbrothers vs Look:Which is more popular?

In September 2026, Crankbrothers had more branded searches than Look among bike pedal brands in New Zealand. Crankbrothers had about 300 branded searches, while Look had 130. Crankbrothers made up 40% of all bike pedal brand searches we track, and Look accounted for 17.3%. When we asked ChatGPT and Google AI Overviews about bike pedal brands, Look appeared in four of the five answers and Crankbrothers in three. Crankbrothers was mentioned before Look in three out of five answers.

Among bike pedal brands in New Zealand in September 2026

Who do people search for more?

Crankbrothers, about 2 searches for every 1 for Look

Crankbrothers 300 searchesLook 130 searches

Who does AI mention more?

Look, mentioned in 4 of 5 answers, Crankbrothers in 3

Look in 4 of 5Crankbrothers in 3 of 5

Who does AI recommend more?

Crankbrothers, named ahead of Look in 3 of 5 answers

Crankbrothers first in 3Look first in 2

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Top bike pedal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Look was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Crankbrothers was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Crankbrothers was listed before Look in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano1st
  2. Crankbrothers2nd
  3. Look3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shimano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Look4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crankbrothers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about bike pedal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Crankbrothers or Look more popular in search?

This chart shows how often people search Google for Crankbrothers and Look by name. Each line represents a brand's share of searches for all three bike pedal brands we track, month by month, from searches in New Zealand.

Crankbrothers and Look among bike pedal brands in New Zealand, by month

Share of searches by month for Crankbrothers, Look. The figures are in the table below the chart.

View monthly share of searches table
MonthShimanoCrankbrothersLook
Oct 202542.6%42.6%14.8%
Nov 202539.4%45.5%15.2%
Dec 202539.4%50%10.6%
Jan 202641.9%45.2%12.9%
Feb 202640.6%46.9%12.5%
Mar 202642.1%42.1%15.8%
Apr 202643.8%43.8%12.3%
May 202635.6%50.7%13.7%
Jun 202641.9%48.4%9.7%
Jul 202641.9%45.2%12.9%
Aug 202632.3%49.2%18.5%
Sep 202642.7%40%17.3%

How has the Crankbrothers and Look comparison changed over the last 12 months?

3 findings
  • Crankbrothers was ahead of Look in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Crankbrothers’ share of searches among bike pedal brands in New Zealand moved from 42.6% to 40%, and its estimated monthly branded searches moved from 260 to 300.
  • Across the 12 months ending September 2026, Look’s share of searches among bike pedal brands in New Zealand moved from 14.8% to 17.3%, and its estimated monthly branded searches moved from 90 to 130.

How did search popularity change for New Zealand bike pedal brands in September 2026?

3 changes

  1. In September 2026, Shimano overtook Crankbrothers to become the leader among bike pedal brands in New Zealand, with 42.7% of the searches.

  2. In September 2026, Crankbrothers lost share of searches among bike pedal brands in New Zealand, from 49.2% to 40%.

  3. In September 2026, Look lost share of searches among bike pedal brands in New Zealand, from 18.5% to 17.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Crankbrothers’ and Look’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crankbrothers

2 branded search terms

  • crankbrothers
  • crankbrothers pedals

Look

2 branded search terms

  • look keo pedals
  • look pedals

How the Brand Demand Index is measured

Other head-to-heads among bike pedal brands

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