Brandwave

How popular isCrankbrothers?

In September 2026, people searched for Crankbrothers by name about 300 times in New Zealand, a 15.4% increase from the previous year. These searches made up 40% of all New Zealand bike pedal brand searches, placing Crankbrothers second out of three brands. When we asked both ChatGPT and Google AI Overviews about bike pedal brands, Crankbrothers appeared in three of the five answers and was the second most recommended of the three.

Search and AI answers in September 2026

Crankbrothers is the second most searched of 3 competitors and the second most recommended in AI answers.

  1. ShimanoShare of searches 42.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CrankbrothersShare of searches 40%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. LookShare of searches 17.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Crankbrothers website (opens in a new tab)

Follow Crankbrothers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top bike pedal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crankbrothers was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Crankbrothers is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano1st
  2. Crankbrothers2nd
  3. Look3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shimano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Look4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crankbrothers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about bike pedal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bike pedal brands compete with Crankbrothers?

Crankbrothers against bike pedal brands in New Zealand, by month

Share of searches by month for Shimano, Crankbrothers, Look. The figures are in the table below the chart.

View monthly share of searches table
MonthShimanoCrankbrothersLook
Oct 202542.6%42.6%14.8%
Nov 202539.4%45.5%15.2%
Dec 202539.4%50%10.6%
Jan 202641.9%45.2%12.9%
Feb 202640.6%46.9%12.5%
Mar 202642.1%42.1%15.8%
Apr 202643.8%43.8%12.3%
May 202635.6%50.7%13.7%
Jun 202641.9%48.4%9.7%
Jul 202641.9%45.2%12.9%
Aug 202632.3%49.2%18.5%
Sep 202642.7%40%17.3%

  1. 1.Shimano

    42.7%

    Moved from 2nd to 1st. 320 estimated branded searches, +52.4% vs prior month. Share +10.4 points.

  2. 2.Crankbrothers

    40%

    Moved from 1st to 2nd. 300 estimated branded searches, -6.3% vs prior month. Share -9.2 points.

  3. 3.Look

    17.3%

    Held 3rd. 130 estimated branded searches, +8.3% vs prior month. Share -1.1 points.

Compare popularity between Crankbrothers and its closest rivals

Every comparison with Crankbrothers

2 comparisons

How has branded search demand for Crankbrothers changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Crankbrothers in New Zealand rose from 260 to 300.
  • Across the 12 months ending September 2026, Crankbrothers’ share of searches among bike pedal brands in New Zealand decreased from 42.6% to 40%.
  • Across the 12 months ending September 2026, Crankbrothers’ share of searches among bike pedal brands in New Zealand peaked at 50.7% in May 2026 and was lowest at 40% in September 2026.
  • Across the 12 months ending September 2026, Crankbrothers fell from 1st to 2nd among bike pedal brands in New Zealand.

How did search popularity change for New Zealand bike pedal brands in September 2026?

3 changes

  1. In September 2026, Shimano overtook Crankbrothers to become the leader among bike pedal brands in New Zealand, with 42.7% of the searches.

  2. In September 2026, Crankbrothers lost share of searches among bike pedal brands in New Zealand, from 49.2% to 40%.

  3. In September 2026, Look lost share of searches among bike pedal brands in New Zealand, from 18.5% to 17.3%.

How are Crankbrothers’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crankbrothers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crankbrothers
  • crankbrothers pedals

Do you work for Crankbrothers? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Crankbrothers your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free