How popular isShimano?
In September 2026, people searched for Shimano by name about 460 times in New Zealand, a 24.3% increase from the previous year. These searches made up 42.7% of all New Zealand bike pedal brand searches, placing Shimano first out of three brands. When we asked both ChatGPT and Google AI Overviews about bike pedal brands, Shimano appeared in all answers and was the most recommended of the three.
Shimano is the most searched of 3 competitors and the most recommended in AI answers.
ShimanoShare of searches 42.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
CrankbrothersShare of searches 40%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
LookShare of searches 17.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top bike pedal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shimano appeared in all five answers. Shimano is the most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Shimano1st
- Crankbrothers2nd
- Look3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shimano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Look4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crankbrothers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about bike pedal brands
5 answers
Asked ChatGPT
“Which bike pedal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike pedal brands in New Zealand?”
Asked ChatGPT
“What's the best bike pedal brand in New Zealand for road riding?”
Searched Google, AI Overview
“mountain bike pedals”
Searched Google, AI Overview
“best bike pedals”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bike pedal brands compete with Shimano?
Share of searches by month for Shimano, Crankbrothers, Look. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shimano | Crankbrothers | Look |
|---|---|---|---|
| Oct 2025 | 42.6% | 42.6% | 14.8% |
| Nov 2025 | 39.4% | 45.5% | 15.2% |
| Dec 2025 | 39.4% | 50% | 10.6% |
| Jan 2026 | 41.9% | 45.2% | 12.9% |
| Feb 2026 | 40.6% | 46.9% | 12.5% |
| Mar 2026 | 42.1% | 42.1% | 15.8% |
| Apr 2026 | 43.8% | 43.8% | 12.3% |
| May 2026 | 35.6% | 50.7% | 13.7% |
| Jun 2026 | 41.9% | 48.4% | 9.7% |
| Jul 2026 | 41.9% | 45.2% | 12.9% |
| Aug 2026 | 32.3% | 49.2% | 18.5% |
| Sep 2026 | 42.7% | 40% | 17.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 42.7% | 320 | +52.4% | +10.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 40% | 300 | -6.3% | -9.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.3% | 130 | +8.3% | -1.1 points |
1.
Shimano42.7%
Moved from 2nd to 1st. 320 estimated branded searches, +52.4% vs prior month. Share +10.4 points.
40%
Moved from 1st to 2nd. 300 estimated branded searches, -6.3% vs prior month. Share -9.2 points.
3.
Look17.3%
Held 3rd. 130 estimated branded searches, +8.3% vs prior month. Share -1.1 points.
Compare popularity between Shimano and its closest rivals
Every comparison with Shimano
12 comparisons
How has branded search demand for Shimano changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shimano in New Zealand rose from 370 to 460.
- Across the 12 months ending September 2026, Shimano’s share of searches among bike pedal brands in New Zealand peaked at 43.8% in April 2026 and was lowest at 32.3% in August 2026.
- Across the 12 months ending September 2026, Shimano rose from 2nd to 1st among bike pedal brands in New Zealand.
How did search popularity change for New Zealand bike pedal brands in September 2026?
3 changes
In September 2026, Shimano overtook Crankbrothers to become the leader among bike pedal brands in New Zealand, with 42.7% of the searches.
In September 2026, Crankbrothers lost share of searches among bike pedal brands in New Zealand, from 49.2% to 40%.
In September 2026, Look lost share of searches among bike pedal brands in New Zealand, from 18.5% to 17.3%.
How are Shimano’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shimano’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- shimano pedals
- shimano shoes
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Where does Shimano compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Spinning reels brands | 3rd of 4 | 5.9% | Show ranking |
| MTB shoes brands | 2nd of 7 | 22.4% | Show ranking |
| Bike shoes brands | 2nd of 6 | 8.2% | Show ranking |
| Bike pedal brands | 1st of 3 | 42.7% | Shown above |
| Cycling shoe brands | 2nd of 6 | 22.6% | Show ranking |
| Gravel shoes brands | 1st of 5 | 40% | Show ranking |
Is Shimano your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.