How popular isShimano?
In September 2026, people searched for Shimano by name about 460 times in New Zealand, a 24.3% increase from the previous year. These searches made up 8.2% of all New Zealand bike shoes brand searches, placing Shimano second out of six brands. When we asked both ChatGPT and Google AI Overviews about bike shoes brands, Shimano appeared in all answers and was the most recommended of the six.
Shimano is the second most searched of 6 competitors and the most recommended in AI answers.
SpecializedShare of searches 76%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
ShimanoShare of searches 8.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
SidiShare of searches 7.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
FizikShare of searches 2.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
GiroShare of searches 2.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top bike shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Shimano appeared in all four answers. Shimano is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specialized4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Shimano4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Giro3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sidi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fizik2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lake2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bike shoes brands
4 answers
Asked ChatGPT
“Which bike shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike shoes brands in New Zealand?”
Asked ChatGPT
“What's the best bike shoes brand in New Zealand for clipless riding?”
Searched Google, AI Overview
“cycling shoes nz”
Searched Google, AI Overview
“road bike shoes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bike shoes brands compete with Shimano?
Share of searches by month for Specialized, Shimano, Sidi, Fizik, Giro, Lake. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Shimano | Sidi | Fizik | Giro | Lake |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.9% | 6.5% | 7.1% | 3% | 2.4% | 4.1% |
| Nov 2025 | 77.4% | 8.3% | 5.4% | 3% | 3% | 3% |
| Dec 2025 | 73.9% | 8% | 6.3% | 5.1% | 2.8% | 4% |
| Jan 2026 | 77.3% | 8.2% | 5.3% | 3.4% | 2.4% | 3.4% |
| Feb 2026 | 77.4% | 8.3% | 6.5% | 3% | 2.4% | 2.4% |
| Mar 2026 | 83.3% | 4.8% | 5.7% | 1.8% | 2.2% | 2.2% |
| Apr 2026 | 85.2% | 4.9% | 3.1% | 2.2% | 2.2% | 2.2% |
| May 2026 | 81.2% | 5.6% | 5.1% | 3.6% | 2.5% | 2% |
| Jun 2026 | 73.5% | 6.6% | 8.8% | 3.7% | 3.7% | 3.7% |
| Jul 2026 | 73.3% | 5.8% | 9.2% | 4.2% | 3.3% | 4.2% |
| Aug 2026 | 71.4% | 6.4% | 10% | 3.6% | 3.6% | 5% |
| Sep 2026 | 76% | 8.2% | 7.6% | 2.9% | 2.9% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76% | 1.3K | +30% | +4.6 points | |
| 2, moved from 3rd to 2nd | 8.2% | 140 | +55.6% | +1.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 7.6% | 130 | -7.1% | -2.4 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 2.9% | 50 | 0% | -0.6 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 2.9% | 50 | 0% | -0.6 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 2.3% | 40 | -42.9% | -2.7 pointsmoved from 4th to 6th |
76%
Held 1st. 1.3K estimated branded searches, +30% vs prior month. Share +4.6 points.
2.
Shimano8.2%
Moved from 3rd to 2nd. 140 estimated branded searches, +55.6% vs prior month. Share +1.8 points.
3.
Sidi7.6%
Moved from 2nd to 3rd. 130 estimated branded searches, -7.1% vs prior month. Share -2.4 points.
4.
Fizik2.9%
Moved from 5th to 4th. 50 estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
Giro2.9%
Moved from 6th to 5th. 50 estimated branded searches, 0% vs prior month. Share -0.6 points.
6.
Lake2.3%
Moved from 4th to 6th. 40 estimated branded searches, -42.9% vs prior month. Share -2.7 points.
Compare popularity between Shimano and its closest rivals
Every comparison with Shimano
12 comparisons
How has branded search demand for Shimano changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shimano in New Zealand rose from 370 to 460.
- Across the 12 months ending September 2026, Shimano’s share of searches among bike shoes brands in New Zealand increased from 6.5% to 8.2%.
- Across the 12 months ending September 2026, Shimano’s share of searches among bike shoes brands in New Zealand peaked at 8.3% in November 2025 and was lowest at 4.8% in March 2026.
- Across the 12 months ending September 2026, Shimano rose from 3rd to 2nd among bike shoes brands in New Zealand.
How did search popularity change for New Zealand bike shoes brands in September 2026?
6 changes
In September 2026, Shimano overtook Sidi to rank 2nd among bike shoes brands in New Zealand, with 8.2% of the searches.
In September 2026, Specialized gained share of searches among bike shoes brands in New Zealand, from 71.4% to 76%.
In September 2026, Lake lost share of searches among bike shoes brands in New Zealand, from 5% to 2.3%.
In September 2026, Sidi lost share of searches among bike shoes brands in New Zealand, from 10% to 7.6%.
In September 2026, Fizik lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%.
In September 2026, Giro lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%.
How are Shimano’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shimano’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- shimano pedals
- shimano shoes
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Where does Shimano compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Spinning reels brands | 3rd of 4 | 5.9% | Show ranking |
| MTB shoes brands | 2nd of 7 | 22.4% | Show ranking |
| Bike shoes brands | 2nd of 6 | 8.2% | Shown above |
| Bike pedal brands | 1st of 3 | 42.7% | Show ranking |
| Cycling shoe brands | 2nd of 6 | 22.6% | Show ranking |
| Gravel shoes brands | 1st of 5 | 40% | Show ranking |
Is Shimano your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.