Brandwave

How popular isGiro?

In September 2026, people searched for Giro by name about 1,230 times in New Zealand, a 30.9% increase from the previous year. These searches made up 2.9% of all New Zealand bike shoes brand searches, placing Giro fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about bike shoes brands, Giro appeared in three of the four answers and was the third most recommended of the six.

Search and AI answers in September 2026

Giro is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. SpecializedShare of searches 76%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. ShimanoShare of searches 8.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. SidiShare of searches 7.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  4. FizikShare of searches 2.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. GiroShare of searches 2.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top bike shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Giro was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Giro is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano1st
  2. Specialized2nd
  3. Giro3rd
  4. Fizik4th
  5. Lake5th
  6. Sidi6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shimano4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Giro3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sidi2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fizik2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lake2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bike shoes brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bike shoes brands compete with Giro?

Giro against bike shoes brands in New Zealand, by month

Share of searches by month for Specialized, Shimano, Sidi, Fizik, Giro, Lake. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedShimanoSidiFizikGiroLake
Oct 202576.9%6.5%7.1%3%2.4%4.1%
Nov 202577.4%8.3%5.4%3%3%3%
Dec 202573.9%8%6.3%5.1%2.8%4%
Jan 202677.3%8.2%5.3%3.4%2.4%3.4%
Feb 202677.4%8.3%6.5%3%2.4%2.4%
Mar 202683.3%4.8%5.7%1.8%2.2%2.2%
Apr 202685.2%4.9%3.1%2.2%2.2%2.2%
May 202681.2%5.6%5.1%3.6%2.5%2%
Jun 202673.5%6.6%8.8%3.7%3.7%3.7%
Jul 202673.3%5.8%9.2%4.2%3.3%4.2%
Aug 202671.4%6.4%10%3.6%3.6%5%
Sep 202676%8.2%7.6%2.9%2.9%2.3%

  1. 1.Specialized

    76%

    Held 1st. 1.3K estimated branded searches, +30% vs prior month. Share +4.6 points.

  2. 2.Shimano

    8.2%

    Moved from 3rd to 2nd. 140 estimated branded searches, +55.6% vs prior month. Share +1.8 points.

  3. 3.Sidi

    7.6%

    Moved from 2nd to 3rd. 130 estimated branded searches, -7.1% vs prior month. Share -2.4 points.

  4. 4.Fizik

    2.9%

    Moved from 5th to 4th. 50 estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Giro

    2.9%

    Moved from 6th to 5th. 50 estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Lake

    2.3%

    Moved from 4th to 6th. 40 estimated branded searches, -42.9% vs prior month. Share -2.7 points.

Compare popularity between Giro and its closest rivals

Every comparison with Giro

15 comparisons

How has branded search demand for Giro changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Giro in New Zealand rose from 940 to 1.2K.
  • Across the 12 months ending September 2026, Giro’s share of searches among bike shoes brands in New Zealand increased from 2.4% to 2.9%.
  • Across the 12 months ending September 2026, Giro’s share of searches among bike shoes brands in New Zealand peaked at 3.7% in June 2026 and was lowest at 2.2% in March 2026.
  • Across the 12 months ending September 2026, Giro rose from 6th to 5th among bike shoes brands in New Zealand.

How did search popularity change for New Zealand bike shoes brands in September 2026?

6 changes

  1. In September 2026, Shimano overtook Sidi to rank 2nd among bike shoes brands in New Zealand, with 8.2% of the searches.

  2. In September 2026, Specialized gained share of searches among bike shoes brands in New Zealand, from 71.4% to 76%.

  3. In September 2026, Lake lost share of searches among bike shoes brands in New Zealand, from 5% to 2.3%.

  4. In September 2026, Sidi lost share of searches among bike shoes brands in New Zealand, from 10% to 7.6%.

  5. In September 2026, Fizik lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%.

  6. In September 2026, Giro lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%.

How are Giro’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Giro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • giro bike gloves
  • giro bike shoes
  • giro cycling helmet
  • giro gravel shoes
  • giro helmet
  • giro mtb shoe
  • giro snow helmet

Do you work for Giro? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Giro compete?

Giro is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Snow helmet brands2nd of 58.9%Show ranking
MTB helmet brands2nd of 530.4%Show ranking
Cycling helmet brands1st of 737.5%Show ranking
Bike gloves brands6th of 61.3%Show ranking
MTB shoes brands1st of 755.6%Show ranking
Bike shoes brands5th of 62.9%Shown above
MTB gloves brands4th of 73.3%Show ranking
Cycling shoe brands1st of 630.6%Show ranking
Gravel shoes brands5th of 52.9%Show ranking
Creator with pink hair and a pink jacket

Is Giro your brand?

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