Bontrager vs Giro:Which is more popular?
In September 2026, Giro had more branded searches than Bontrager among cycling helmet brands in New Zealand. Giro had about 1,140 branded searches, while Bontrager had 90. Giro made up 37.5% of all cycling helmet brand searches we track, and Bontrager accounted for 3%. When we asked ChatGPT and Google AI Overviews about cycling helmet brands, Giro appeared in all five answers and Bontrager in two. Giro was mentioned before Bontrager in every answer.
Who do people search for more?
Giro, about 13 searches for every 1 for Bontrager
Who does AI mention more?
Giro, mentioned in every answer we collected
Who does AI recommend more?
Giro, named ahead of Bontrager in every answer
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Top cycling helmet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Giro appeared in all five answers. Bontrager was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Giro was listed before Bontrager in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
POC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lazer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MET2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bontrager2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling helmet brands
5 answers
Asked ChatGPT
“Which cycling helmet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cycling helmet brands in New Zealand?”
Asked ChatGPT
“What's the best cycling helmet brand in New Zealand for road riding?”
Searched Google, AI Overview
“bike helmet nz”
Searched Google, AI Overview
“road cycling helmet”
- 1Giro
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bontrager or Giro more popular in search?
This chart shows how often people search Google for Bontrager and Giro by name. Each line represents a brand's share of searches for all seven cycling helmet brands we track, month by month, from searches in New Zealand.
Share of searches by month for Giro, Bontrager. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giro | Bell | POC | Lazer | MET | Specialized | Bontrager |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 31.1% | 19.1% | 4.1% | 5.2% | 2.6% | 5.2% |
| Nov 2025 | 36% | 26.7% | 23.9% | 3.4% | 3.4% | 2.2% | 4.3% |
| Dec 2025 | 33.8% | 28.8% | 21.1% | 4.7% | 4.7% | 2.3% | 4.7% |
| Jan 2026 | 32.9% | 28.1% | 21.4% | 4.7% | 4.7% | 2.4% | 5.8% |
| Feb 2026 | 29.2% | 38% | 18.6% | 3.3% | 4% | 1.8% | 5.1% |
| Mar 2026 | 30.1% | 35.9% | 17.2% | 4.5% | 4.5% | 2.3% | 5.5% |
| Apr 2026 | 34.8% | 28.9% | 18.1% | 5.9% | 4.9% | 2.4% | 4.9% |
| May 2026 | 32.1% | 28% | 21.6% | 5.7% | 5.7% | 3% | 3.7% |
| Jun 2026 | 30.2% | 31.4% | 20.2% | 5.4% | 6.6% | 2.7% | 3.5% |
| Jul 2026 | 35.3% | 28% | 21.5% | 4.8% | 4.8% | 2.4% | 3.1% |
| Aug 2026 | 37.8% | 25.1% | 20% | 4.4% | 5.4% | 2.9% | 4.4% |
| Sep 2026 | 37.5% | 26% | 20.7% | 4.6% | 4.6% | 3.6% | 3% |
How has the Bontrager and Giro comparison changed over the last 12 months?
3 findings
- Giro was ahead of Bontrager in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bontrager’s share of searches among cycling helmet brands in New Zealand moved from 5.2% to 3%, and its estimated monthly branded searches moved from 140 to 90.
- Across the 12 months ending September 2026, Giro’s share of searches among cycling helmet brands in New Zealand moved from 32.6% to 37.5%, and its estimated monthly branded searches moved from 870 to 1.1K.
How did search popularity change for New Zealand cycling helmet brands in September 2026?
3 changes
In September 2026, Specialized overtook Bontrager to rank 6th among cycling helmet brands in New Zealand, with 3.6% of the searches.
In September 2026, Bontrager lost share of searches among cycling helmet brands in New Zealand, from 4.4% to 3%.
Estimated monthly branded searches for Giro in New Zealand rose 31% over 12 measured months, from 870 to 1.1K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bontrager’s and Giro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cycling helmet brands
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