Cycling helmet brands in New Zealand:Which are most popular?
In September 2026, Giro was the most searched cycling helmet brand in New Zealand, accounting for 37.5% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Giro showed up in every answer. Giro was recommended most often, coming first in all three responses that gave a list.
GiroShare of searches 37.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BellShare of searches 26%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
POCShare of searches 20.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
LazerShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
METShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top cycling helmet brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Giro appeared every time. Giro was recommended most often, coming first in all three answers that gave a list. Specialized was second, and POC was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- POC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lazer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MET2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bontrager2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling helmet brands
5 answers
Asked ChatGPT
“Which cycling helmet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cycling helmet brands in New Zealand?”
Asked ChatGPT
“What's the best cycling helmet brand in New Zealand for road riding?”
Searched Google, AI Overview
“bike helmet nz”
Searched Google, AI Overview
“road cycling helmet”
- 1Giro
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which cycling helmet brands do people search for most?
This chart shows how often people search Google for each cycling helmet brand by name. Each line represents a brand's share of searches for all seven cycling helmet brands we track, month by month, from searches in New Zealand.
Share of searches by month for Giro, Bell, POC, Lazer, MET, Specialized, Bontrager. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giro | Bell | POC | Lazer | MET | Specialized | Bontrager |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 31.1% | 19.1% | 4.1% | 5.2% | 2.6% | 5.2% |
| Nov 2025 | 36% | 26.7% | 23.9% | 3.4% | 3.4% | 2.2% | 4.3% |
| Dec 2025 | 33.8% | 28.8% | 21.1% | 4.7% | 4.7% | 2.3% | 4.7% |
| Jan 2026 | 32.9% | 28.1% | 21.4% | 4.7% | 4.7% | 2.4% | 5.8% |
| Feb 2026 | 29.2% | 38% | 18.6% | 3.3% | 4% | 1.8% | 5.1% |
| Mar 2026 | 30.1% | 35.9% | 17.2% | 4.5% | 4.5% | 2.3% | 5.5% |
| Apr 2026 | 34.8% | 28.9% | 18.1% | 5.9% | 4.9% | 2.4% | 4.9% |
| May 2026 | 32.1% | 28% | 21.6% | 5.7% | 5.7% | 3% | 3.7% |
| Jun 2026 | 30.2% | 31.4% | 20.2% | 5.4% | 6.6% | 2.7% | 3.5% |
| Jul 2026 | 35.3% | 28% | 21.5% | 4.8% | 4.8% | 2.4% | 3.1% |
| Aug 2026 | 37.8% | 25.1% | 20% | 4.4% | 5.4% | 2.9% | 4.4% |
| Sep 2026 | 37.5% | 26% | 20.7% | 4.6% | 4.6% | 3.6% | 3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.5% | 1.1K | -4.2% | -0.3 points | |
| 2, held 2nd | 26% | 790 | 0% | +0.9 points | |
| 3, held 3rd | 20.7% | 630 | 0% | +0.7 points | |
| 4, moved from 6th to 4th | 4.6% | 140 | 0% | +0.2 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 4.6% | 140 | -17.6% | -0.8 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 3.6% | 110 | +22.2% | +0.8 pointsmoved from 7th to 6th | |
| 7, moved from 5th to 7th | 3% | 90 | -35.7% | -1.5 pointsmoved from 5th to 7th |
1.
Giro37.5%
Held 1st. 1.1K estimated branded searches, -4.2% vs prior month. Share -0.3 points.
2.
Bell26%
Held 2nd. 790 estimated branded searches, 0% vs prior month. Share +0.9 points.
3.
POC20.7%
Held 3rd. 630 estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
Lazer4.6%
Moved from 6th to 4th. 140 estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
MET4.6%
Moved from 4th to 5th. 140 estimated branded searches, -17.6% vs prior month. Share -0.8 points.
3.6%
Moved from 7th to 6th. 110 estimated branded searches, +22.2% vs prior month. Share +0.8 points.
3%
Moved from 5th to 7th. 90 estimated branded searches, -35.7% vs prior month. Share -1.5 points.
Which brand is most popular in search among cycling helmet brands in New Zealand?
7 brands
In September 2026, Giro was the most searched among cycling helmet brands in New Zealand, with an estimated 1.1K branded searches, 37.5% of all searches for the seven we track. Bell is in 2nd place, 11.5 percentage points behind at 26%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Giro | 32.6% → 37.5% | 37.8%Aug 2026 | 29.2%Feb 2026 | 1st |
| Bell | 31.1% → 26% | 38%Feb 2026 | 25.1%Aug 2026 | 2nd |
| POC | 19.1% → 20.7% | 23.9%Nov 2025 | 17.2%Mar 2026 | 3rd |
| Lazer | 4.1% → 4.6% | 5.9%Apr 2026 | 3.3%Feb 2026 | 6th → 4th |
| MET | 5.2% → 4.6% | 6.6%Jun 2026 | 3.4%Nov 2025 | 5th |
| Specialized | 2.6% → 3.6% | 3.6%Sep 2026 | 1.8%Feb 2026 | 7th → 6th |
| Bontrager | 5.2% → 3% | 5.8%Jan 2026 | 3%Sep 2026 | 4th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Giro’s share of searches among cycling helmet brands in New Zealand increased from 32.6% to 37.5%.
- Across the 12 months ending September 2026, Bell’s share of searches among cycling helmet brands in New Zealand decreased from 31.1% to 26%.
- Across the 12 months ending September 2026, POC’s share of searches among cycling helmet brands in New Zealand increased from 19.1% to 20.7%.
- Across the 12 months ending September 2026, MET’s share of searches among cycling helmet brands in New Zealand decreased from 5.2% to 4.6%.
- Across the 12 months ending September 2026, Specialized’s share of searches among cycling helmet brands in New Zealand increased from 2.6% to 3.6%.
- Across the 12 months ending September 2026, Bontrager’s share of searches among cycling helmet brands in New Zealand decreased from 5.2% to 3%.
- Across the 12 months ending September 2026, Giro’s share of searches among cycling helmet brands in New Zealand peaked at 37.8% in August 2026 and was lowest at 29.2% in February 2026.
- Across the 12 months ending September 2026, Bell’s share of searches among cycling helmet brands in New Zealand peaked at 38% in February 2026 and was lowest at 25.1% in August 2026.
- Across the 12 months ending September 2026, POC’s share of searches among cycling helmet brands in New Zealand peaked at 23.9% in November 2025 and was lowest at 17.2% in March 2026.
- Across the 12 months ending September 2026, Lazer’s share of searches among cycling helmet brands in New Zealand peaked at 5.9% in April 2026 and was lowest at 3.3% in February 2026.
- Across the 12 months ending September 2026, MET’s share of searches among cycling helmet brands in New Zealand peaked at 6.6% in June 2026 and was lowest at 3.4% in November 2025.
- Across the 12 months ending September 2026, Specialized’s share of searches among cycling helmet brands in New Zealand peaked at 3.6% in September 2026 and was lowest at 1.8% in February 2026.
- Across the 12 months ending September 2026, Bontrager’s share of searches among cycling helmet brands in New Zealand peaked at 5.8% in January 2026 and was lowest at 3% in September 2026.
- Across the 12 months ending September 2026, Lazer rose from 6th to 4th among cycling helmet brands in New Zealand.
- Across the 12 months ending September 2026, Specialized rose from 7th to 6th among cycling helmet brands in New Zealand.
- Across the 12 months ending September 2026, Bontrager fell from 4th to 7th among cycling helmet brands in New Zealand.
How did search popularity change for New Zealand cycling helmet brands in September 2026?
7 changes
In September 2026, Specialized overtook Bontrager to rank 6th among cycling helmet brands in New Zealand, with 3.6% of the searches.
In September 2026, Bell gained share of searches among cycling helmet brands in New Zealand, from 25.1% to 26%.
In September 2026, POC gained share of searches among cycling helmet brands in New Zealand, from 20% to 20.7%.
In September 2026, Bontrager lost share of searches among cycling helmet brands in New Zealand, from 4.4% to 3%.
In September 2026, MET lost share of searches among cycling helmet brands in New Zealand, from 5.4% to 4.6%.
In September 2026, Lazer rose from 6th to 4th among cycling helmet brands in New Zealand.
Estimated monthly branded searches for Giro in New Zealand rose 31% over 12 measured months, from 870 to 1.1K in September 2026.
Compare popularity between leading brands
- Giro vs Bell: compare popularity
- Giro vs POC: compare popularity
- Giro vs Lazer: compare popularity
- Giro vs MET: compare popularity
- Bell vs POC: compare popularity
- Bell vs Lazer: compare popularity
- Bell vs MET: compare popularity
- POC vs Lazer: compare popularity
- POC vs MET: compare popularity
- Lazer vs MET: compare popularity
- Compare any of these brands
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