Brandwave

How popular isBontrager?

In September 2026, people searched for Bontrager by name about 90 times in New Zealand, a 35.7% decrease from the previous year. These searches made up 3% of all New Zealand cycling helmet brand searches, placing Bontrager seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about cycling helmet brands, Bontrager appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Bontrager is the seventh most searched of 7 competitors and the fifth most recommended in AI answers.

  1. GiroShare of searches 37.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BellShare of searches 26%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. POCShare of searches 20.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. LazerShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. BontragerShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top cycling helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bontrager was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bontrager is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giro1st
  2. Specialized2nd
  3. POC3rd
  4. Bell4th
  5. Bontrager5th
  6. MET6th
  7. Lazer7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • POC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lazer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MET2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bontrager2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cycling helmet brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cycling helmet brands compete with Bontrager?

Bontrager against cycling helmet brands in New Zealand, by month

Share of searches by month for Giro, Bell, POC, Lazer, MET, Specialized, Bontrager. The figures are in the table below the chart.

View monthly share of searches table
MonthGiroBellPOCLazerMETSpecializedBontrager
Oct 202532.6%31.1%19.1%4.1%5.2%2.6%5.2%
Nov 202536%26.7%23.9%3.4%3.4%2.2%4.3%
Dec 202533.8%28.8%21.1%4.7%4.7%2.3%4.7%
Jan 202632.9%28.1%21.4%4.7%4.7%2.4%5.8%
Feb 202629.2%38%18.6%3.3%4%1.8%5.1%
Mar 202630.1%35.9%17.2%4.5%4.5%2.3%5.5%
Apr 202634.8%28.9%18.1%5.9%4.9%2.4%4.9%
May 202632.1%28%21.6%5.7%5.7%3%3.7%
Jun 202630.2%31.4%20.2%5.4%6.6%2.7%3.5%
Jul 202635.3%28%21.5%4.8%4.8%2.4%3.1%
Aug 202637.8%25.1%20%4.4%5.4%2.9%4.4%
Sep 202637.5%26%20.7%4.6%4.6%3.6%3%

  1. 1.Giro

    37.5%

    Held 1st. 1.1K estimated branded searches, -4.2% vs prior month. Share -0.3 points.

  2. 2.Bell

    26%

    Held 2nd. 790 estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.POC

    20.7%

    Held 3rd. 630 estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Lazer

    4.6%

    Moved from 6th to 4th. 140 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.MET

    4.6%

    Moved from 4th to 5th. 140 estimated branded searches, -17.6% vs prior month. Share -0.8 points.

  6. 6.Specialized

    3.6%

    Moved from 7th to 6th. 110 estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  7. 7.Bontrager

    3%

    Moved from 5th to 7th. 90 estimated branded searches, -35.7% vs prior month. Share -1.5 points.

Compare popularity between Bontrager and its closest rivals

Every comparison with Bontrager

6 comparisons

How has branded search demand for Bontrager changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bontrager in New Zealand fell from 140 to 90.
  • Across the 12 months ending September 2026, Bontrager’s share of searches among cycling helmet brands in New Zealand decreased from 5.2% to 3%.
  • Across the 12 months ending September 2026, Bontrager’s share of searches among cycling helmet brands in New Zealand peaked at 5.8% in January 2026 and was lowest at 3% in September 2026.
  • Across the 12 months ending September 2026, Bontrager fell from 4th to 7th among cycling helmet brands in New Zealand.

How did search popularity change for New Zealand cycling helmet brands in September 2026?

6 changes

  1. In September 2026, Specialized overtook Bontrager to rank 6th among cycling helmet brands in New Zealand, with 3.6% of the searches.

  2. In September 2026, Bell gained share of searches among cycling helmet brands in New Zealand, from 25.1% to 26%.

  3. In September 2026, POC gained share of searches among cycling helmet brands in New Zealand, from 20% to 20.7%.

  4. In September 2026, Bontrager lost share of searches among cycling helmet brands in New Zealand, from 4.4% to 3%.

  5. In September 2026, MET lost share of searches among cycling helmet brands in New Zealand, from 5.4% to 4.6%.

  6. In September 2026, Lazer rose from 6th to 4th among cycling helmet brands in New Zealand.

How are Bontrager’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bontrager’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bontrager

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How the Brand Demand Index is measured

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