Bontrager vs POC:Which is more popular?
In September 2026, POC had more branded searches than Bontrager among cycling helmet brands in New Zealand. POC had about 630 branded searches, while Bontrager had 90. POC made up 20.7% of all cycling helmet brand searches we track, and Bontrager accounted for 3%. When we asked ChatGPT and Google AI Overviews about cycling helmet brands, Bontrager and POC each appeared in two of the five answers. POC was mentioned before Bontrager in two out of three answers.
Who do people search for more?
POC, about 7 searches for every 1 for Bontrager
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
POC, named ahead of Bontrager in 2 of 3 answers
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Top cycling helmet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bontrager and POC were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. POC was listed before Bontrager in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bell3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- POC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lazer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MET2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bontrager2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cycling helmet brands
5 answers
Asked ChatGPT
“Which cycling helmet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cycling helmet brands in New Zealand?”
Asked ChatGPT
“What's the best cycling helmet brand in New Zealand for road riding?”
Searched Google, AI Overview
“bike helmet nz”
Searched Google, AI Overview
“road cycling helmet”
- 1Giro
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bontrager or POC more popular in search?
This chart shows how often people search Google for Bontrager and POC by name. Each line represents a brand's share of searches for all seven cycling helmet brands we track, month by month, from searches in New Zealand.
Share of searches by month for POC, Bontrager. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giro | Bell | POC | Lazer | MET | Specialized | Bontrager |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 31.1% | 19.1% | 4.1% | 5.2% | 2.6% | 5.2% |
| Nov 2025 | 36% | 26.7% | 23.9% | 3.4% | 3.4% | 2.2% | 4.3% |
| Dec 2025 | 33.8% | 28.8% | 21.1% | 4.7% | 4.7% | 2.3% | 4.7% |
| Jan 2026 | 32.9% | 28.1% | 21.4% | 4.7% | 4.7% | 2.4% | 5.8% |
| Feb 2026 | 29.2% | 38% | 18.6% | 3.3% | 4% | 1.8% | 5.1% |
| Mar 2026 | 30.1% | 35.9% | 17.2% | 4.5% | 4.5% | 2.3% | 5.5% |
| Apr 2026 | 34.8% | 28.9% | 18.1% | 5.9% | 4.9% | 2.4% | 4.9% |
| May 2026 | 32.1% | 28% | 21.6% | 5.7% | 5.7% | 3% | 3.7% |
| Jun 2026 | 30.2% | 31.4% | 20.2% | 5.4% | 6.6% | 2.7% | 3.5% |
| Jul 2026 | 35.3% | 28% | 21.5% | 4.8% | 4.8% | 2.4% | 3.1% |
| Aug 2026 | 37.8% | 25.1% | 20% | 4.4% | 5.4% | 2.9% | 4.4% |
| Sep 2026 | 37.5% | 26% | 20.7% | 4.6% | 4.6% | 3.6% | 3% |
How has the Bontrager and POC comparison changed over the last 12 months?
3 findings
- POC was ahead of Bontrager in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bontrager’s share of searches among cycling helmet brands in New Zealand moved from 5.2% to 3%, and its estimated monthly branded searches moved from 140 to 90.
- Across the 12 months ending September 2026, POC’s share of searches among cycling helmet brands in New Zealand moved from 19.1% to 20.7%, and its estimated monthly branded searches moved from 510 to 630.
How did search popularity change for New Zealand cycling helmet brands in September 2026?
3 changes
In September 2026, Specialized overtook Bontrager to rank 6th among cycling helmet brands in New Zealand, with 3.6% of the searches.
In September 2026, POC gained share of searches among cycling helmet brands in New Zealand, from 20% to 20.7%.
In September 2026, Bontrager lost share of searches among cycling helmet brands in New Zealand, from 4.4% to 3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bontrager’s and POC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cycling helmet brands
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