Giro vs Smith:Which is more popular?
In September 2026, Giro had more branded searches than Smith among snow helmet brands in New Zealand. Giro had about 1,140 branded searches, while Smith had 400. Giro made up 8.9% of all snow helmet brand searches we track, and Smith accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about snow helmet brands, both Giro and Smith appeared in all five answers. Smith was mentioned before Giro in every answer.
Who do people search for more?
Giro, about 3 searches for every 1 for Smith
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Smith, named ahead of Giro in every answer
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Top snow helmet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Giro and Smith showed up in all five answers. Smith was listed before Giro in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
POC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Smith5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Anon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oakley1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snow helmet brands
5 answers
Asked ChatGPT
“Which snow helmet brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best snow helmet brands in New Zealand?”
Asked ChatGPT
“What's the best snow helmet brand in New Zealand for a day on the mountain?”
Searched Google, AI Overview
“ski helmet nz”
Searched Google, AI Overview
“helmet for skiing”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Giro or Smith more popular in search?
This chart shows how often people search Google for Giro and Smith by name. Each line represents a brand's share of searches for all five snow helmet brands we track, month by month, from searches in New Zealand.
Share of searches by month for Giro, Smith. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oakley | Giro | POC | Smith | Anon |
|---|---|---|---|---|---|
| Oct 2025 | 82.9% | 8.9% | 5.2% | 1.8% | 1.1% |
| Nov 2025 | 85.4% | 8.1% | 5.4% | 0.91% | 0.28% |
| Dec 2025 | 86.8% | 7.3% | 4.5% | 1% | 0.43% |
| Jan 2026 | 85% | 7.6% | 4.9% | 1.6% | 0.86% |
| Feb 2026 | 83.5% | 7.9% | 5.1% | 2.5% | 0.99% |
| Mar 2026 | 82.7% | 9.3% | 5.3% | 2.1% | 0.5% |
| Apr 2026 | 83.3% | 9.6% | 5% | 1.5% | 0.57% |
| May 2026 | 81.5% | 8.9% | 6% | 2.2% | 1.3% |
| Jun 2026 | 81.3% | 8.1% | 5.4% | 3.6% | 1.6% |
| Jul 2026 | 75% | 8.9% | 5.4% | 7% | 3.7% |
| Aug 2026 | 75.1% | 9.1% | 4.8% | 6.7% | 4.3% |
| Sep 2026 | 80.6% | 8.9% | 4.9% | 3.1% | 2.4% |
How has the Giro and Smith comparison changed over the last 12 months?
3 findings
- Giro was ahead of Smith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among snow helmet brands in New Zealand held steady at 8.9%, and its estimated monthly branded searches moved from 870 to 1.1K.
- Across the 12 months ending September 2026, Smith’s share of searches among snow helmet brands in New Zealand moved from 1.8% to 3.1%, and its estimated monthly branded searches moved from 180 to 400.
How did search popularity change for New Zealand snow helmet brands in September 2026?
2 changes
In September 2026, Smith lost share of searches among snow helmet brands in New Zealand, from 6.7% to 3.1%.
Estimated monthly branded searches for Giro in New Zealand rose 31% over 12 measured months, from 870 to 1.1K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Giro’s and Smith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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